Corporate Social Responsibility

CORPORATE SOCIAL
RESPONSIBILITY
Presented by
1. S. Mallikarjun Reddy (18)
2. Utkarsh Parhad (14)
3. Sanjay Gupta (8)
4. Vineet Agrawal (1)
5. Manindra Bharadwaj (3)
Corporate Social
Responsibility
Corporate Social Responsibility is the
continuing commitment by business
to behave ethically and contribute to
economic development while
improving the quality of life of the
workforce and their families as well
as of the local community and
society at large"
WHY COPORATE SOCIAL
RESPONSIBLITY
 Companies set up social welfare
foundations,charity,trusts etc for
a)The satisfaction of giving back to
the society.
b)Increasing their visibility.
c)long-term gains(employee and
customer loyalty,tax-benefits etc.)
WHY COPORATE SOCIAL
RESPONSIBILITY
 To meet federal regulations
 To meet public’s cries for ethical behavior
 To provide an assurance to socially responsible
investors
 To prevent unethical conduct which can have
serious reputation and financial costs
– Ex: Prudential Securities had to pay $700m in
sales of limited partnerships in 1994
Shareholder
Society at Social
Responsibility Employee
Large
Customer
Responsibility towards
Shareholders
 Ethical Mandate of Business is to

increase shareholder’s profit.
Responsibility Towards
Employee
 Fair Treatment
 No discrimination.
 Fair Wages.
 Healthy & safety working
Environment.
 Proper recognition, appreciation.
 Proper Training development.
Consumer
 Products with Quality.
 New Innovative products.
 Reasonable Price of Product.
 After sale service.
 Ensuring that product doesn’t have
adverse effect.
 To hear and redress the grievance of
customer.
Community
 To prevent Ecological imbalance.
 Contributing to R & D
 Development of Backward areas
 Development of region in which they
are operating.
 Developing alternatives for scarce
resources.
AMUL
 Has social responsibilities since its
inception.
 Over 5 decades ago, the conditions
of the farmers were very poor.
 The Kaira District Co-operative Milk
Producers' Union Limited (KDCMPUL)
began pasteurizing milk for the
Bombay Milk Scheme in June 1948
and set up a marketing agency
named Gujarat Cooperative Milk
Marketing Federation (GCMMF). It
was registered as a co-operative
society on 9 July 1973.
AMUL
 In Sept 2007, Amul emerged
as a leading brand.
 The intentions of the
organization was basically to
ensure fair returns to the
farmers and changing their life
and boost up the rural
economy.
 AMUL had set up an Amul
Relief Trust in order to
reconstruct the schools that
were damaged during the
earthquake that had occurred
in the year 2001.
 6 schools have been
reconstructed.
TATA
 Established by Jamshethji Tata in the
second half of the 19th century
 One of India's biggest and most respected
business organisations
 3 Main things in Jamshethji which helped
him to start TATA CSR.
- His entrepreneurial vision
- Commitment to ideals
- Fortitude in the face of adversity
 Tata Group comprises 98 operating
companies in 7 business sectors
 Revenues in 2008-09 is US $72.5 billion

equal to 3.2 per cent of the country's GDP
 Operations in more than 80 countries

export products to 85 countries.
 5 core values: Integrity, Understanding,

Excellence, Unity and Responsibility
EMPLOYEES
 Created sense of loyalty
 Union leaders also supported the

companies in times of adversity
 Created sense of belonging

 Apprenticeship – To inspire trainees
 Sir Dorab Tata’s initiatives:

- Institute of Metallurgical Technology 1921
- Created future workforce for the country
 Apprentices created standards of

excellence outside their field as well
Development of villages
 Jamshedpur development
 Invitation to Sydney and Beatrice Webb

for planning purpose
 Elimination of middlemen
 Removal of Pathan money lenders

 Concept of Social Responsibility
 1st to start Urban Community
Development Programme
 1st company to have Social Audit for
its activities
 Setting up co-operative society at
‘Bhalubasa’
Relief to distress
 1934 – earthquake at Monghyr
 World war II – contribution to lord mayors
fund in London – for people displaced by
war & to refugee organizations
 1967 – Earthquake at Koyna
 1975 – Flood in Patna
 1979 – Morvi flood
 1977 – Cyclone in Andhra
Institutions
 TATA INSTITUTION OF
FUNDAMENTAL RESEARCH
- Born due to vision of Dr. Homi
Bhabha
- Research and contributions used not
only by India but foreign countries
- Major programmes for control of
mouth cancer
 TATA INSTITUTE OF CANCER RESEARCH AND
DEVELOPMENT
- Findings on proposal with help of Dr. John Spies
- 1941, 1st cancer hospital
- Creation of culture
- ‘The cost can be estimated but not the value of
investment. For who can measure the joy in
the heart of the wife or a mother to see her
loved one & the bread-winner recover & return
home?’
 TATA INSTITUTE OF SOCIAL SCIENCES
- 1ST activity undertaken at the time India-
Pakistan partition
- 1st project of Sir Darobji Tata Trust, on
recommendations of American social
worker Dr. Clifford Manshardt
- “an outstanding scholastic institution. It
will seek to make men are at present
willing to do social work, actually
competent to do social work”
- Some achievements like 1st labor welfare
officer, set up of 1st child guidance clinic,
different projects for children's, women.
Tribal & rural development
TATA TRUSTS
 concept of “TRUSTEESHIP”
 By product of Jamshethji Tata & his sons
 Aim to pitch folk India among great
industrial nations
 Trusts : 1.Sir Ratan Tata trust (1918) &
Sir Dorab Tata trust (1932)
 Worked in non-biased nature
 Sir Dorabji Tata trust
- Provided funds for learning & relief of distress
- Established major institutions
1. Tata Institute of Social sciences(1936)
2. Tata institute for cancer research & development(1941)
3. Tata institute of fundamental research (1945)
4. national centre for the performing arts (1980)
5. Centre for advancement of philanthropy
- Setting up of India 1st helpline for drug addicts(1989)
 Ratan tata trust
- Worked for women from lower
income groups
- Contribution to homeless, hospitals,
outpatient dispensaries, village
schools, blind schools
 The Lady Tata Memorial trust (1932)
- Huge contributions for research work
on Leukaemia
- Helped women for higher education
 JRD Tata Trust (1944)
- Advancement for learning & relief of
human suffering
 Jamshethji Tata Trust (1974)

- To assist innovative projects
- Rehabilitation of the blind, helping aged
The Homi Bhabha fellowship Council(1966)

- Scholarships for promotion of excellence
in any field of endeavor
KEY LESSONS
 “Corporate Social Responsibility is

not a Charity”
 Large corporation can play a major

role
 Key role of information technology


Corporate + Social
=
Responsibility

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CORPORATE SOCIAL

 Ethical Mandate of Business is to

 Revenues in 2008-09 is US $72.5 billion

 Operations in more than 80 countries

 5 core values: Integrity, Understanding,

 Union leaders also supported the

 Created sense of belonging

 Sir Dorab Tata’s initiatives:

 Apprentices created standards of

 Invitation to Sydney and Beatrice Webb

 Removal of Pathan money lenders

 Jamshethji Tata Trust (1974)

The Homi Bhabha fellowship Council(1966)

 “Corporate Social Responsibility is

 Large corporation can play a major

 Key role of information technology

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