Case Study

CASE STUDY:
Yellow Brick Road to

Quality
INTRODUCTION
In this modern world where we live where people want
more of everything, industries needs to adjust to be able to
satisfy the needs of the consumers. Organizations are changing
to adapt to the changes and this also mean that management
practices are changing too. Total Quality Management has
provided solutions and ways to help certain organizations. One of
the ways is the infamous Yellow Brick Road that was best
illustrated by the classical story ‘The Wizard of Oz’. Yellow Brick
Road simply express us that if we know what we desire and goes
all the way to acquire it, then our wish shall come true. 2
PROBLEM SOLVER
In the story of Wizard of Oz, there were lots
of possible problem solver although not yet
proven as a solution. But in the story, as Dorothy
travels through the yellow brick path in her quest
to acquire the solution, the Good Witch is the
problem solver, as she instructed Dorothy to walk
the Yellow Brick Path and gave her the ruby
slippers. 3
STATEMENT OF THE PROBLEM
1) Waning industry influence, which damages and
contribute negative brand image among its consumers
and clients.
2) Organizations change can lessen the effectiveness or
ability of the employees to provide progress because of
asserting hierarchical authority and ambivalent authority.
3) Lack of direction and teamwork can result to failure in
achieving the new vision and mission, and overall
4
objectives or goals of the company.
STATEMENT OF THE OBJECTIVE
1) Leadership will have to be in tune with every aspect of every changed
process to provide the appropriate change management through training,
mentoring, coaching and discipline.
2) Managers or leaders will have to use effective communication
methods and deal with it in a proactive manner by effectively
communicating the mission, vision, etc. to determine the right direction
for the changes needed to move the organization forward.
3) Organization will have to establish a sense of urgency to create the
right cooperation, behavior and momentum to get people interested in
the new vision and mission, and contributes in achieving the company’s
5
goal.
SWOT ANALYSIS
Strength
▪ They have experience and knowledge about their goal.
▪ Each of them has unique capabilities.
▪ They have enough resources, assets and people that will
help them to achieve their objectives.
▪ They are all creative and smart because they were able to
achieve their goal.
▪ They have active communication which helped them to trust
each other. 6
SWOT ANALYSIS
Weaknesses
▪ Most of them have low self-esteem that becomes a
hindrance for them to proceed with their goals.
▪ They are doubtful with their own capabilities.
▪ Some of the members are not cooperative in achieving their
goal.
▪ They are all pressured to achieve their goals because of
what others expect them to become.
▪ Each of them has their own strength but they are afraid to 7
show it.
SWOT ANALYSIS
Opportunities
▪ The new environment became an opportunity to Dorothy because she
was able to meet different kinds of persons who taught her important
lessons.
▪ Crossing the yellow brick road is an opportunity because it will lead them
to the right place for them.
▪ The challenges that they have faced is an opportunity for them to
become stronger.
▪ The dream that Dorothy has is an opportunity for her to learn many
things.
▪ The realization of Dorothy that she is in a change state is an opportunity 8
SWOT ANALYSIS
Threats
▪ There are still many obstacles to be faced.
▪ There may be misunderstanding within the group.
▪ Poor team or management strategies may arise.
▪ Some members might feel insecure with other
members because of their capabilities.
▪ There may be a change in the environment that
9
would make them difficult to adjust.
ALTERNATIVE COURSES OF ACTION
1) The head and department managers will
require each supervisor to have their area monthly
meeting.
2) The supervisors will train and evaluate its
employees and look for the areas of improvement.
3) The management will need a crisis to force a
change in the way they do business and ensure
10
the organization is changing to new vision.
4) Organizational groups and teams will have to
become self-reliant and not depend on the
consultants and other people to help them every
time.
5) Organizations will have to take time to reflect,
self-assess and determine if there will be any
changes in direction needed to keep strategy in
place. 11
ADVANTAGES
• Managers will be able to communicate with their
employees in order for them to set the stage for new
vision, mission, values and principles.
• The employees will be prepared of any problems
and they could solve it easily before it gets big.
• There will be a sense of urgency that would create
the right cooperation and behavior of employees. 12
ADVANTAGES
• They will be able to see things that are right
in front of them, which will only come from a
properly engaged and empowered team.
• Organizations will be able to immediately
assess the areas in which they are lacking.
13
DISADVANTAGES
• It takes a lot of effort and additional expenses in
organizing a meeting.
• Organizations must devote more time in
improving their inputs and outputs.
• If resistance from employees is not effectively
dealt with through communication, it can derail
14
any project.
RECOMMENDATION
Transformation is an essential process in the business
industries. It leads to development and formulation of new
techniques and strategies that help the firm to achieve its target
and establish its position in the market. However, marching on
such process have enormous risk, and may consume
substantial amount of resources. For that reason the problem
solver recommend to the firm who undergoing in transformation
to take the course of action that "Organizations will have to take
time to reflect, self-assess and determine if there will be any
changes in direction needed to keep strategy in place". 15
RECOMMENDATION
Time is an important factor in making decision, a
decision that have enough time will more likely to be effective.
It may reduce misspend of resources and may lessen the time
may incurred in solving the problem. By reflection and self-
assessment the firm may be able to formulate radical methods
in production that have possibility to lower number defects and
cost of producing the product. The firm may not just be able to
improve its production line but also may improve its
administrative. It also may point out small details that causes
16
problem, and solve the matters with less resources needed.
RECOMMENDATION
Other than the stated alternative course of

actions this course of action is more practical,
beneficial, and will not give to much tension to
the workers during transformation.
17
PLAN OF ACTION
To properly execute the course of action the firm who undergo in
transformation should:
1) The management should developed a goals that will give
everyone in the firm a sense of purpose. Having a sense of
purpose will empower everyone in the firm and motivate them to
accomplish the firm’s goals.
2) Turn the long-term goals in to short-term objectives to make it
more attainable.
3) Group the workforce and assign certain objective. By working as
team they may accomplish more and solve the problem effectively. 18
PLAN OF ACTION
4) Give the groups time for brainstorming, and to reflect
and assess the problem and make decisions.
5) Have general meeting with the entire workforce and
discuss the plan that all the groups had conclude and
make revision only if needed.
6) Undertake the plans and note for the improvement in
the process.
7) Inform everyone in the workforce about the
19
improvement, and give remarks for their hardwork.

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CASE STUDY:

Yellow Brick Road to

Other than the stated alternative course of

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