Samin Urooj EP1830034 Leadership and Change Management Assignment 02 Bspa 4 Year University of Karachi
Samin Urooj EP1830034 Leadership and Change Management Assignment 02 Bspa 4 Year University of Karachi
Samin Urooj EP1830034 Leadership and Change Management Assignment 02 Bspa 4 Year University of Karachi
EP1830034
LEADERSHIP AND CHANGE
MANAGEMENT
ASSIGNMENT 02
TH
BSPA 4 YEAR
UNIVERSITY OF KARACHI
Question 01:
LEADER MANAGER
A leader is the one who inspires, encourages, A manager is a representative of the particular
and influences his men, to work willingly, in organization responsible for the management
the attainment of the specific objectives. of the work of a group of employees and takes
requisite actions whenever required.
A leader provides direction to its followers by A manager formulates the structure of the
creating vision and encouraging them to reach organization and delegates authorities and
effortlessly. responsibilities to the employees.
A leader strives for effectiveness. A manager strives for efficiency.
A leader promotes change. A manager reacts to change.
Leadership exists in both formal and informal It exists in only formal style.
style.
Leaders think long term and set vision for an Managers think short term and set goals for
organization. the organization.
Leaders are always willing to take risks least Managers don’t want to get out of their
bothered about the outcomes. comfort zone.
Leaders are charismatic in nature. Managers are authoritative in nature.
Question 02:
a) Lead by example
b) Welcome failure
c) Put your people first
d) Be decisive
e) Know when to delegate (and when to jump in)
f) Honest and clear communication
g) Create lasting solutions
h) Consistent recognition of others’ achievements
i) Be accessible and available
j) Practice positive attitude
Question 03:
Yes, I believe that a manager can play more effective role than leaders because a manager
knows how to tackle organization’s issues and tasks on daily basis. A great leader, on the other
hand, may be influential and have fantastic new ideas, but may not be so adept at managing
the many ongoing details involved with getting a project done. Leadership is more about
inspiring, motivating, and innovating.
A manager only becomes one when he knows how to deal with his subordinates and get their
duties performed on time which are ultimately very essential for the growth of the
organization. Great managers may not have large spheres of influence, but they can be
masterful at running projects and getting things done. They know how to plan, organize, and
coordinate. When a company has a complex project to undertake, a smart manager knows how
to execute. Hence, in my eyes managers can play a better role in running an organization
successfully.
Question 04:
Helps in prediction: It helps to understand, predict and control the behavior in the
organization.
Question 05:
Innovation in businesses has become one of the most critical success factors for any business in
today’s ever-changing world. The business world is changing at a fast pace: technology keeps
evolving, customer trends are changing, new market regulations are being launched on a
regular basis, and businesses have to cope with extraordinary global crises. Companies that
can't adapt and grab growth opportunities are most likely to be surpassed by its competitors
and even disappear. That's why preparing for change should be among organization’s top
priorities.
This is one of the change management examples which show how Coca-Cola manages to
stay ahead of the curve. To respond to greater health consciousness, Coca-Cola released
Enviga, Diet Coke and Coca-Cola Zero to appeal to this target market. Then during the
Asian financial crisis, the organization pursued an acquisition strategy to better deal
with consumer preferences.
By reacting quickly and acting proactively in anticipation of changing trends, it’s clear
how change management is a vital component in Coca-Cola’s overall strategic vision.
Perhaps no organization has been through change management challenges quite like the
Coca-Cola Company. One more example is from the 1980s when bitter rivals Pepsi
started to aggressively target Coca-Cola.
In response, the latter released New Coke - a sweeter version of its classic drink. New
Coke wasn’t a success and didn’t appeal to the public. Coca-Cola wasted no time in
replacing it with the older formula. Here, the brand was able to respond quickly to
consumer preferences so that the product’s appeal was maintained. It even stretches as
far back as World War II. By offering free drinks to soldiers, Coca-Cola quickly marketed
itself as a symbol of the US war effort. At the same time, it boosted brand recognition in
destination countries that allied forces were occupying. During this process, Coca-Cola
cemented its presence through 64 extra manufacturing sites across the world.
This accelerated the company’s post-war global expansion strategy.
Question 06:
3. Personnel: Personnel mean staff or human resources i.e. the employees or the
workforce of the organization. It includes hiring, firing, training, roles, responsibilities
and other changes related to the workforce. For example, hiring a new employee to fill
a position that’s opened due to the departure of someone else.
4. Processes: This term refers to a collection of linked tasks which find their end in the
delivery of a product or service to a consumer. Processes and tasks are commonly
altered during organizational change. For example, Converting an existing brick-and-
mortar business into an e-commerce or Omni-channel business
5. Product: This is all about changes to products, and everything related to encouraging
customers to buy them. For example, retiring an existing product to divert funds and
resources to the development of a new product and then applying different marketing
tactics to encourage consumers to think about that product.