Presentation On Zomato

PRESENTATION ON ZOMATO
BY MAYANK GUPTA
NAYAN SALUJA
RAHUL MALIK
ROHIT SINGH
MUKUL SHARMA
JATIN CHAUDHRY
ZOMATO
• Zomato is a restaurant search and discovery

service founded in 2008 by Deepinder Goyal and
Pankaj Chaddah. It currently operates in 23
countries, including India, Australia and the
United States. It features restaurant information
such as scanned menus and photos sourced by
local street teams, as well as user reviews and
ratings. The company also provides cashless
payment, online ordering, white-label apps, table
reservation, and point-of-sale systems.
ABOUT
• Indian company that started as foodie bay back in 2008
from Gurgaon before it was rechristened to Zomato in
November , 2010.
• It features restaurant information such as scanned
menus and photos sourced by local street teams, as well
as user reviews and ratings. The company also provides
cashless payment, online ordering, white-label apps,
table reservation, and point-of-sale systems.
• In 2012 , it spread wings globally and started acquiring
restaurant listing companies in emerging markets
About the founder- Deepinder Goyal
• worked as a management consultant with Bain and
Company in New Delhi prior to Zomato.
• It was at Bain that Deepinder conceived the
idea of an online restaurant information
service after seeing the demand for menu
cards among his colleagues.
• left Bain in 2008 to start Zomato (then
foodiebay) out of his apartment and has
since overseen strategy and product development.
• Deepinder graduated with a Mathematics and
Computing degree from IIT Delhi in 2005 and hails
from Muktsar in Punjab
Business strategy of ZOMATO
• It currently operates in 23 countries, including

India, Australia and the United States. It
features restaurant information such as
scanned menus and photos sourced by local
street teams, as well as user reviews and
ratings. The company also provides cashless
payment, online ordering, white-label apps,
table reservation, and point-of-sale systems.
CONTD.
• Zomato also collaborated with Citibank to

launch a print version of the content on the
website known as the “Citibank Zomato
Restaurant Guide”.
• On 15th October, 2015 Zomato changed
business strategies from a Full-Stack
market to an enterprise market. This led to
Zomato firing 10% of its workforce which
equals about 300 people
• In November 2013, Zomato raised US$37 million (₹227.6
crores) from Sequoia Capital and Info Edge (India).
• In April 2014, Zomato launched its services in Portugal. In July,
Zomato made its first acquisition by buying New Zealand's
Menu-mania for an undisclosed sum. In August, the company
acquired online restaurant guides Lunchtime.cz (from
the Czech Republic) and Obedovat.sk (from Slovakia) for a
combined $3.25 million. In September, Zomato acquired
Poland-based restaurant search service Gastronauci for an
undisclosed sum. In October, Zomato launched its services in
Canada. Shortly after, in November, it extended its reach
to Lebanon and Ireland as well. In December, Zomato
acquired leading Italian restaurant search service Cibando. In
November 2014, Zomato closed a fresh round of funding of
US$60 million at a post-money valuation of ~US$660 million.
This round of funding was being led jointly by Info Edge (India)
Limited and Vy Capital, with participation from Sequoia Capita
Business Model
•Restaurant Pays Zomato

for being featured
• User Views restaurant
• More Customer footfall
for the restaurant
User Restaurant
Revenue Sources
95.7%
2.8%
1.5% Latest Update:
Feb 8th 2016: Zomato breaks even in 6 countries
out of portfolio of 23 countries.
Source Source
http://www.medianama.com/2013/06/223-chart-zomato- http://techcircle.vccircle.com/2015/06/04/zomatos-revenue-and-operating-loss-more-than-
revenue-split-fy13/ tripled-last-year-meritnations-growth-slowed/
Core Competency
Zomato maintains a strong internal structure to

complement their business model
Key Resources Key Activities
App / Website Platform Restaurant Advertising
Field Teams
Customer Service
User & Restaurant

Database Data Analysis
Value Proposition - Restaurants
Zomato enable restaurants to:
Event Management Targeted Advertising Customer Service &

Engagement
Manage Online Presence Improved Visibility

Track Performance
Customer Groups
Restaurants Users
Medium Convenience Seekers
Food lovers
Luxury
Tourists
Small
Customer Channels
Zomato maintains different channels of communication with their Customers
App for Business App for User
Advertising User
Dedicated iPad
Restaurant
Field Teams Customer Care

Zomato’s scope of
activities
Zomato for business Zomato order Zomato Base
Answer reviews, Online delivery orders

Cloud-based POS system
analytics,
manage deals and
events.
Zomato Book Zomato Whitelabel Zomato Widgets
Table management Personalized restaurant Widgets for restaurant

and reservations smartphone apps
Zomato Supply
• Connect restaurants to suppliers

• Advertising platform for suppliers to 1.4 million restaurants
Supplier Restaurant
Database
Zomato Consultancy
Input Output
Knowledge from large database Provide advice to restaurants
• Restaurant database
Where
• User data
Data
Analytics How
• POS data
What
• Open data
Zomato Partners
Leverage its position and partner with other technologies
•
Create synergies and add value to their product
•
UberTaxi UberRush
Book a taxi to the restaurant by Order food through Uber’s food

Uber delivery service
Zomato Partners
Indian railways Value Proposition
Catering options for travelers around railway stations

Users
• Convenient
• More restaurants choices
Station A Station B
Restaurants
• Profitability: Reach a new segment

of customers
Growth Strategy
Entry into Increase Boost Faster

new revenue network customer
markets sources effect acquisition
Visibility & Entry timing Capture initial

Marketing customer base
Growth Strategy
• Natural growth in 16 countries,

• Acquisitions in 7 countries
Acquisitions
NZ Czech Republic AU, CA, NZ, IE, UK, US US
Jul 14 Aug 14 Aug 14 Dec 14 Jan 15 Jan 15 Apr 15
Slovakia Italy
Turkey
MAJOR ACQUISTION BY ZOMATO
• NextTable
• Urbanspoon was its largest acquisition for
$52 million in January and marked its entry
into the US, Australia and Canada markets.
• Last year, Zomato had acquired dominant
local restaurant search players in New
Zealand, Poland, the Czech Republic,
Slovakia, Turkey and Italy
MAJOR COMPETITORS OF ZOMATO
• There are lots of competitors available but

majorly there are 3 :
1. Foodpanda
2. Just eat
3. Burrp
ESTIMATED NUMBER OF EMPLOYEES
FINANCIAL COMPARISON OF ZOMATO

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PRESENTATION ON ZOMATO

• Zomato is a restaurant search and discovery

• It currently operates in 23 countries, including

• Zomato also collaborated with Citibank to

•Restaurant Pays Zomato

Zomato maintains a strong internal structure to

Key Resources Key Activities

App / Website Platform Restaurant Advertising

User & Restaurant

Zomato enable restaurants to:

Event Management Targeted Advertising Customer Service &

Manage Online Presence Improved Visibility

Medium Convenience Seekers

Zomato maintains different channels of communication with their Customers

App for Business App for User

Field Teams Customer Care

Zomato for business Zomato order Zomato Base

Answer reviews, Online delivery orders

Zomato Book Zomato Whitelabel Zomato Widgets

Table management Personalized restaurant Widgets for restaurant

• Connect restaurants to suppliers

Book a taxi to the restaurant by Order food through Uber’s food

Indian railways Value Proposition

Catering options for travelers around railway stations

• Profitability: Reach a new segment

Entry into Increase Boost Faster

Visibility & Entry timing Capture initial

• Natural growth in 16 countries,

NZ Czech Republic AU, CA, NZ, IE, UK, US US

Jul 14 Aug 14 Aug 14 Dec 14 Jan 15 Jan 15 Apr 15

• There are lots of competitors available but

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