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    Social Media

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    Max
    This document provides an overview of social media. It defines social media as online communications channels for community input, interaction and sharing content. Examples of social media types include social networks, user generated content, social bookmarking, and social news. Advantages of social media include increased brand visibility and cheaper advertising, while disadvantages include needing resources to manage profiles and difficulty measuring return on investment. The conclusion states that while social media aims to improve public perception, it can also save time and money for organizations like reducing recruitment costs.

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    Social Media

    Uploaded by

    Max
    264 views16 pages
    This document provides an overview of social media. It defines social media as online communications channels for community input, interaction and sharing content. Examples of social media types include social networks, user generated content, social bookmarking, and social news. Advantages of social media include increased brand visibility and cheaper advertising, while disadvantages include needing resources to manage profiles and difficulty measuring return on investment. The conclusion states that while social media aims to improve public perception, it can also save time and money for organizations like reducing recruitment costs.

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    Social media PPT.pptx

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    This document provides an overview of social media. It defines social media as online communications channels for community input, interaction and sharing content. Examples of social media types include social networks, user generated content, social bookmarking, and social news. Advantages of social media include increased brand visibility and cheaper advertising, while disadvantages include needing resources to manage profiles and difficulty measuring return on investment. The conclusion states that while social media aims to improve public perception, it can also save time and money for organizations like reducing recruitment costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    264 views16 pages

    Social Media

    Uploaded by

    Max
    This document provides an overview of social media. It defines social media as online communications channels for community input, interaction and sharing content. Examples of social media types include social networks, user generated content, social bookmarking, and social news. Advantages of social media include increased brand visibility and cheaper advertising, while disadvantages include needing resources to manage profiles and difficulty measuring return on investment. The conclusion states that while social media aims to improve public perception, it can also save time and money for organizations like reducing recruitment costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16
    At a glance
    Powered by AI
    The key takeaways from the document are that social media refers to online platforms that allow users to connect, share content and engage with others. It discusses different types of social media like social networking, microblogging, video sharing etc and explains their importance for businesses and individuals.

    The different types of social media mentioned are social networking, video sharing, live-streaming, microblogging, blogging, social news, photo sharing, content curation and wikis.

    Some of the advantages of social media mentioned are that it can increase brand visibility, allow businesses to respond quickly, be cheaper than traditional advertising, boost website traffic, improve customer service and generate more leads.

    www.studymafia.

    org
    Seminar
    On
    Social Media

    Submitted To: Submitted By:


    www.studymafia.org www.studymafia.org
    Content
    • Introduction
    • What is Social Media?
    • Some Examples of Social Media
    • Types of Social Media
    • Why is Social Media Presence Important?
    • Advantages
    • Disadvantages
    • Conclusion
    Introduction
    Social media is the collective of online
    communications channels dedicated to
    community-based input, interaction, content-
    sharing and collaboration.
    Websites and applications dedicated to forums,
    microblogging, social networking, social
    bookmarking, social curation, and wikis are
    among the different types of social media.
    What is Social Media?
    • Social Network
    • User Generated Content (UGC)
    • Social Bookmarking
    Social Network

    • Online communities of people who share


    interests and activities,
    • … or who are interested in exploring the
    interests and activities of others.
    • Examples: Facebook, MySpace, LinkedIn,
    Orkut
    User Generated Content (UGC)

    • Or Consumer Generated Media (CGM)


    • Defined: Media content that is publicly
    available and produced by end-users (user).
    • Usually supported by a social network
    • Examples: Blogs, Micro-blogs, YouTube video,
    Flickr photos, Wiki content, Facebook wall
    posts, Second Life…
    Social Bookmarking
    • A method for Internet users to store, organize,
    search, and manage bookmarks of web pages on
    the Internet with the help of metadata.
    • Based on communities;
    – The more people who bookmark a piece of
    content, the more value it is determined to
    have.
    • Examples: Digg, Del.icio.us, StumbleUpon, and
    Reddit,

    7
    Some Examples of Social Media

    FACEBOOK

    TWITTER

    ORKUT

    MYSPACE
    Continue…..

    YouTube

    Pinterest

    Linkedin
    Types of Social Media
    • Social Networking
    • Video Sharing
    • Live-Streaming
    • Microblogging
    • Blogging
    • Social News
    • Photo Sharing
    • Content Curation
    • Wikis
    Why is Social Media Presence
    Important?
    A good reputation can be used to buy
    cooperation from others, even from people
    we have never met .
    Advantages

    • Compelling and relevant content will grab the attention of potential


    customers and increase brand visibility
    • You can respond almost instantly to industry developments and
    become heard in your field
    • It can be much cheaper than traditional advertising and
    promotional activities
    • Social content can indirectly boost links to website content by
    appearing in universal search results, improving search traffic and
    online sales
    • You can deliver improved customer service and respond effectively
    to feedback
    • Customers can find you through new channels, generating more
    leads
    • Increased loyalty and advocacy from the customers you've
    connected with
    Disadvantages

    • You will need to commit resources to managing


    your social media presence, responding to
    feedback and producing new content
    • It can be difficult to quantify the return on
    investment and the value of one channel over
    another
    • Ineffective use - for example, using the network
    to push for sales without engaging with
    customers, or failing to respond to negative
    feedback - may damage your reputation
    Conclusion
    The use of social media aims to improve public
    perception, but the Trust’s campaigns have also
    shown savings in time and money.
    For example, each recruitment campaign by the
    Trust used to take about 53 days and cost around
    £2,400 per person hired. By using social media,
    costs have now been reduced to about £800 per
    person hired and the time taken to recruit is
    down to 42 days.
    References
    • www.google.com
    • www.wikipedia.com
    • www.studymafia.org
    • www.pptplanet.com
    Thanks

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