•Puma AG Rudolf Dassler Sport, officially branded as

PUMA, is a major German multinational company that

produces high-end athletic shoes, lifestyle footwear
and other sportswear.
•The company is known for its football shoes and has

sponsored acclaimed footballers including pele,diego

maradona,eusebio.
•Headquarters: Herzogenaurach, Germany.

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 In 1924, Foundation of “Gebrüder Dassler
Schuhfabrik”, by Rudolf and Adolf(Adi)
Dassler
 In 1948, Rudolf Dassler formed his own
shoes company called “Puma Schuhfabrik
Rudolf Dassler”
 In 1948, introduction of the PUMA Atom,

PUMA’s first football shoe

 In 1986, became a public company, listed
on the Frankfurt Stock Exchange

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 Registered Office: Herzogenaurach, Germany.
 3,900 employees
 Market products in more than 80 countries.
 Outsourcing manufacturing facilities in over

40 countries.
 In 2004, approximately 66%, 27% and 7% of

its revenue came from footwear, apparel, and

accessories, respectively.

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 We live today in a world that is growing together,
that changes ever faster, and that offers information
in abundance. Puma is convinced that in such a world
a brand's success depends on more than the quality
of its products. Behind the products there must be a
brand with its own unique personality. Only then will
it distinguish itself from the competitor's "white
mountains." Puma is determined to be one of those
special brands that tackle things in a different way:
unmistakable and convincing. In the midst of the
white mountains Puma will be the "Blue Mountain."
Puma will not be the biggest, but be visible in an
unmistakable way, as the alternative sports brand.

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 With the popularization of urban styles, Puma shoes
are in high demand. One of the most popular styles
of Puma to date is the Roma, launched in 1970 in
celebration of the Rome Olympics. The reissued
versions remain highly in demand as do many
reissued versions such as the Puma Suede, Puma
Basket, and Puma Clyde originally launched in the
1980's. While Puma sales only account for a small
portion of the overall athletic shoe and apparel
market, the company has been successful in
expanding into niche markets like yoga and motor
sports shoes, apparel and accessories and the brand
continues to dominate on the world soccer stage
because of its stylish cutting edge designs and
dedication to change and innovation.

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PUMA SHOE
COLLECTION

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PUMA SHOE INSPIRED BY DUCATI

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 Phase I: 1993-Establish a solid financial
statement.
 Phase II: 1997-Reposition the brand.
 Phase III: 2002-Growth plan.
 Phase IV: 2006-Multi-category Sport lifestyle

brands

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 Bringing distinctive designs and a global
outlook by blending influences of sport,
lifestyle and fashion.
 Maintaining vigilant watch over distribution

channels.
 Solid guidance and strict alertness for

licensee

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 Brand
 Product Ranges
 Design

-Footwear
-Puma Motorsport

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 Price
 Young consumers only
 Too few stores

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Intratype Competition
-Nike
-Adidas
-Reebok

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 1920: Rudolf Dassler and his brother Adolf start making sports shoes.
 1924: Foundation of Gebrüder Dassler Schuhfabrik, Herzogenaurach, Germany.
 1948: Foundation of Puma Schuhfabrik Rudolf Dassler (1 October), Introduction of the ATOM,
Puma's first football shoe.
 1949: Rudolf Dassler has the idea of football shoes with removable studs. He begins working on
their development and production.
 Many football experts, like Sepp Herberger, are involved.
 1952: Introduction of the SUPER ATOM.
 1953: Development of ATOM's successor: the BRASIL.
 1958: Introduction of Puma's signature "Formstripe" at the FIFA World Cup in Sweden.
 1959: The company is transformed into a limited partnership named Puma-Sportschuhfabriken
Rudolf Dassler KG.
 1960: Introduction of the technologically advanced vulcanization production technique.
 1966: Launch of the WEMBLEY, the predecessor model to the Puma King.
 1968: Launch of the legendary KING. Puma is the first manufacturer to offer sports shoes with
Velcro fasteners.
 1974: Rudolf Dassler dies. His sons Armin and Gerd take over the company's management.
 1976: Introduction of the revolutionary S.P.A.-Technology.
 1986: Transformation into a stock corporation.
 1989: Launch of the TRINOMIC sport shoe system.
 1990: Introduction of INSPECTOR, a growth control system for children's shoes.
 1991: Launch of the DISC SYSTEM sports shoe.

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 1992: Capital increase by DM 20 million, share capital reaches DM 70 million.
 1993: Jochen Zeitz is appointed Chairman and CEO, Proventus/Aritmos B.V. becomes majority shareholder.
 1994: The first profit since the company's IPO in 1986 is regeristered.
 1996: Puma is listed in the German M-DAX index; introduction of the CELL technology, the first foam-free midsole.
 1997: Launch of the CELLERATOR.
 1998: Puma merges sports and fashion. The company starts a cooperation with designer Jil Sander.
 1999: Puma becomes an official on-field supplier of the U.S. National Football League (NFL).
 2000: Production of fireproof footwear in partnership with Porsche and Sparco.
 2001: Acquisition of the Scandinavian Tretorn Group.
 2002: Launch of the SHUDOH.
 2003: Majority shareholder Monarchy/Regency sells its shareholdings to a broad base of institutional investors.
 2004: Collaborative partnership with world-renowned designer Philippe Starck.
 2005: Mayfair Vermögensverwaltungsgesellschaft mbh acquires a total of 16.91% shareholding.
 2006: The company is listed in the Dow Jones Sustainability Index; Introduction of the S.A.F.E. concept, a specific
tool developed to continuously improve social and environmental standards. Shoe collection in cooperation with
Alexander McQueen. Italy would go on to win the world cup as they are sponsored by puma many of the teams
soccer( football) players wearing puma cleats.
 2007: Voluntary public take-over by Pinault-Printemps Redoute; Prolongation of the contract with Jochen Zeitz by
five years.
 2008: Melody Harris-Jensbach is appointed Deputy CEO; Designer and artist Hussein Chalayan becomes Creative
Director, Puma also acquires a majority stake in Chalayan's business and Hussein Chalayan.
 2010: Signs two year deals to make the kits of Newcastle United, Motherwell, Hibernian, Burnley & Preston from the
2010–11 season.

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The PUMA by Alexander
McQueen collection brings
another player to the designer
sportswear market. Having
seen a number of footwear
collections int he past, it will
be interesting to see
McQueen’s influence on the
German sportswear label on a
different platformWith themes
based on the world of boxing,
the designs are rather easy to
wear but more innovative than
perhaps some other
collaboration designer lines
out there.

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 The PUMA Group owns0 the brands Cobra Golf and
Tretorn.

Cobra Golf is a leading golf equipment

manufacturer, committed to providing superior-
quality, high performance products for avid golfers of
all abilities. Cobra golf clubs offer golfers a
competitive performance advantage and functionality
through innovative design, such as 9 Point Face
Technology, Adjustable Flight Technology and Baffler
Rail Technology. Cobra Golf is a major brand of
COBRA-PUMA GOLF, a corporate division of PUMA
North America.

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Tretorn is casually refined and stylishly understated.
Established by Henry Dunker in Helsingborg, Sweden at the
end of the 19th century, Tretorn takes inspiration from its
Scandinavian roots and  carries this vitality of spirit
throughout its collection of leisure shoes, rubber boots and
tennis balls. Tretorn’s  expertise in rubber-made products
demonstrates a consistent commitment to quality and
brand over hype,  offering a collection most appreciated by
those with a practical sensibility and a lifestyle largely
enjoyed outside.

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 The company sponsors numerous footballers and
national football teams.
 Puma is also the sponsor of a number of Premier
League teams, most notably Newcastle United and
Tottenham Hotspur (both until the end of 2010/11
season).
 In the 2008 Beijing Olympics, Puma sponsored a
three time gold medalist in track
 Puma is the sponsor the Formula One racing team
Red Bull Racing. The team is seen here at the 2010
Canadian Grand Prix

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 The Puma Phone featuring a solar panel on the
back that recharges the battery.
 this Puma Phone has a 2.8-inch touch screen with
240×320 resolution can be used for navigation.
 users can capture photos thanks to a 3.2-
megapixel camera with LED flash and 6x zoom.
 A front-facing VGA camera allows for video calls.
The captured photos and videos can also be
geotagged. built-in solar charger
 GPS sensor, video calling and Bluetooth support.
 A music player is built-in, and allows for DJ-like
virtual spinning and scratching Plus there is also
an integrated radio.

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