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    Spykar

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    Rahul Raj
    Spykar was founded in 1992 in Mumbai as a denim and fashion apparel company. It started with a handful of employees but has grown to over 150 employees. Spykar products are available in over 500 stores across India as well as their own exclusive brand outlets. Their product line focuses on denim and casual wear for men and women. Going forward, Spykar aims to expand their retail presence to over 300 cities in India and increase annual revenues to over Rs. 1,000 crore by 2020.

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    Spykar

    Uploaded by

    Rahul Raj
    755 views13 pages
    Spykar was founded in 1992 in Mumbai as a denim and fashion apparel company. It started with a handful of employees but has grown to over 150 employees. Spykar products are available in over 500 stores across India as well as their own exclusive brand outlets. Their product line focuses on denim and casual wear for men and women. Going forward, Spykar aims to expand their retail presence to over 300 cities in India and increase annual revenues to over Rs. 1,000 crore by 2020.

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    Spykar was founded in 1992 in Mumbai as a denim and fashion apparel company. It started with a handful of employees but has grown to over 150 employees. Spykar products are available in over 500 stores across India as well as their own exclusive brand outlets. Their product line focuses on denim and casual wear for men and women. Going forward, Spykar aims to expand their retail presence to over 300 cities in India and increase annual revenues to over Rs. 1,000 crore by 2020.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    755 views13 pages

    Spykar

    Uploaded by

    Rahul Raj
    Spykar was founded in 1992 in Mumbai as a denim and fashion apparel company. It started with a handful of employees but has grown to over 150 employees. Spykar products are available in over 500 stores across India as well as their own exclusive brand outlets. Their product line focuses on denim and casual wear for men and women. Going forward, Spykar aims to expand their retail presence to over 300 cities in India and increase annual revenues to over Rs. 1,000 crore by 2020.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    Submitted to: Sachin Bhatnagar

    Submitted by: Rahul Raj


    Sana Khan
    Vishakha Daga
    Ashruta Singh
    Anisha Modi

    The Company
    The Spykar story started way back in 1992, when Mr. Prasad
    Pabrekar led by ambition ventured into fashion apparels and
    accessories to make use of his vast repertoire of technical
    knowledge in processing of denim garments.
    He started the company with the firm belief that the best
    investment for the Co. was Human Capital, starting with just a
    handful, and slowly built up a company with over 150
    employees. He gave them the best possible infrastructure to
    work within, resulting in a strong & dedicated team.
    SPYKAR products are available at over 500 MBOs across the
    country, apart from the large format stores like Shopper's
    Stop, Globus, Lifestyle, Pantaloons, Pyramids, etc. and at the
    Exclusive Spykar Jeans outlet at Ahmedabad, Ghaziabad,
    Hyderabad, Indore, Kolkata, Lucknow, Mumbai, Nasik, New
    Delhi and Pune. Spykar jeans has almost over 150 Exclusive
    brand outlets in India.

    Journey
    1992 - Proprietary concern set up to launch ready to wear garments.

    1993 Emergence of Brand (Spykar)

    1999 First exclusive Store in Hyderabad.

    2003 - First Flag ship retail store in Phoenix Mall Mumbai.

    2005 - Set up its own washing unit in Kharine , Navi Mumbai.

    2006 - Set up an exclusive store in UK, London and 200 Stores in India.

    Company Profile
    Bring it on
    Founded

    1992 (Mumbai)

    Industry

    Retail

    Sector

    Private

    Company Type

    MNC

    Products

    Clothing and Fashion Accessory

    Area Services

    India and UK

    Website

    www.spykar.com

    Vision of the Company


    Vision

    Deliver cutting edge fashion to


    the Indian youth and become a
    youth cult(ure).
    Spykar is looking forward to
    take its store count to 300 in
    2015-16. Spykar also expects
    to grow revenues by over 30
    per cent for the fiscal year and
    is looking to clock a revenue
    upwards of Rs 250 crore.

    Organizational Structure
    In Multi Brand Outlets

    Multi

    Company

    Brand
    Outlets

    Company
    warehouse

    Distributor

    CNF

    Organizational Structure
    In Exclusive Brand Outlets:
    Firstly, Products comes to the companys
    corporate office i.e Sampling.

    Secondly, Products goes to companys


    warehouse i.e Stock/Inventory.

    And finally it goes to the Franchisee stores


    as per the demand of the product.

    Product line

    Product Range
    Merchandise

    Range

    Denims (Male & Female)

    2299 - 4899

    Casual Shirts (Male)

    1799 - 2299

    T-shirts (Round neck)

    999 1299

    T-Shirts (Polo neck)

    1199 - 1599

    Casual Trousers

    2299 - 2999

    Stores in Patna
    There are five stores in Patna:
    C-148, Maurya complex, Patna-800001
    Shop no. LB-3, Dumraon Place Frazer
    road, Patna.
    Spkyar Yellow Ticket Store 16/17, Radhe
    krishna apt, Bhattacharya Road.
    Shop no 4,Ground Floor, Harihar
    Chambers, Boring road, Patna.
    Spykar Yellow Ticket Store, kankarbagh
    Main Road.
    Store Visited: Maurya lok, Patna

    Marketting and Promotions

    Free Samples : Looking for key areas, pointing out targetted groups and giving
    out free samples.

    Spykar also presents a refreshed new attitude of strength, trends and utility in
    its knitwear line, with an addition of a vast flat knit range to its existing range of
    T-shirts.

    Festival Offers

    End of season sale

    Future Plans
    Expansion plans of the company is focusing on the
    southern markets, followed by the central region.
    Online Store: Spykar will come up with online
    stores.
    Spykar denims are targetting for 11,000
    Retail outlets across 300 cities and 100
    more EBOs by 2020.
    Spykar is targetting to earn Rs 255 cr by March 2016, while
    ambitiously chasing to have the turnover of Rs 1,000 cr by
    2020. Whereas, Present turnover is Rs 200cr and till 2018
    aiming to grow by 30 per cent annually.

    References
    www.spykar.com
    www.Denimsandjeans.com
    www.Company.monsterindia.com
    www.google.com

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