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    Q10 18

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    phamminhanh
    Cruises offer several competitive advantages over traditional flight and resort packages: 1. Cruises provide an all-inclusive holiday experience with transportation, accommodation, meals, and entertainment all included in one price. 2. Cruises plan daily activities for passengers of all ages and can help arrange tours of destinations during port stops. 3. Cruises offer opportunities for socializing with the same passengers on planned activities and by drawing travelers from around the world.

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    Q10 18

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    phamminhanh
    93 views8 pages
    Cruises offer several competitive advantages over traditional flight and resort packages: 1. Cruises provide an all-inclusive holiday experience with transportation, accommodation, meals, and entertainment all included in one price. 2. Cruises plan daily activities for passengers of all ages and can help arrange tours of destinations during port stops. 3. Cruises offer opportunities for socializing with the same passengers on planned activities and by drawing travelers from around the world.

    Original Description:

    Key answer for questions in chapter 10 of Principles of Marketing 17th edition

    Original Title

    Q10-18

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    Cruises offer several competitive advantages over traditional flight and resort packages: 1. Cruises provide an all-inclusive holiday experience with transportation, accommodation, meals, and entertainment all included in one price. 2. Cruises plan daily activities for passengers of all ages and can help arrange tours of destinations during port stops. 3. Cruises offer opportunities for socializing with the same passengers on planned activities and by drawing travelers from around the world.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    93 views8 pages

    Q10 18

    Uploaded by

    phamminhanh
    Cruises offer several competitive advantages over traditional flight and resort packages: 1. Cruises provide an all-inclusive holiday experience with transportation, accommodation, meals, and entertainment all included in one price. 2. Cruises plan daily activities for passengers of all ages and can help arrange tours of destinations during port stops. 3. Cruises offer opportunities for socializing with the same passengers on planned activities and by drawing travelers from around the world.

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    of 8

    GROUP 1 – CHAPTER 10

    1
    Question 10 - 18
    Outline the competitive advantages of a cruise versus a
    traditional flight-resort holiday package. Which holiday
    choice would you prefer? Which one would you be willing
    to pay a price premium for?
    Simplicity and Convenience
    ● All-inclusive holiday with transport, accommodation,
    meals, and entertainment included .You can select a
    cruise based on travel times, length of the trip, or
    destinations. Your meals are arranged, courtesy of the
    onboard restaurants and dining areas.
    ● The cruise plans around-the-clock activities for all ages.
    Most cruise lines will even help you select what
    sightseeing activities you want to do in port.

    3
    More opportunities for
    socializing
    ● Same passengers and planned ● Every cruise trip draws in
    activities. people from all over the world.
    If you like meeting new
    people, a cruise can be a great
    way to do it.

    4
    Multiple Travel Destinations

    ● Unlike visiting a
    resort, which locks
    you in to one
    location, a cruise
    ship stops at several
    ports.

    5
    Bundle Deals
    ● Cruise lines offer specials on
    their popular destinations all
    the time. If you travel in the
    off-season, you can get a
    cruise package at a major
    discount.

    6
    A Diverse Experience
    ● Cruise lines really pack the entertainment into the ship. The cruise line plans
    both day and night activities for every day you’re at sea. For example, you can
    shop at several stores, attend an art auction, get a massage, play in a ping
    pong tournament, lay out by the pool, take in a bingo game, gamble at the
    casino, or learn ballroom dancing

    7
    Thanks!
    Any questions?

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