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    Chapter 2

    Uploaded by

    QueenAce A.
    This document discusses why people cruise and cruise pricing. It outlines 17 common reasons why people enjoy cruising, such as it being hassle-free and allowing travel to different regions. Cruise pricing is based on factors like room location, size, balcony, and booking time relative to departure. Common objections to cruising include perceived costs, boredom, formality, regimentation and food/sickness concerns.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Chapter 2

    Uploaded by

    QueenAce A.
    51 views12 pages
    This document discusses why people cruise and cruise pricing. It outlines 17 common reasons why people enjoy cruising, such as it being hassle-free and allowing travel to different regions. Cruise pricing is based on factors like room location, size, balcony, and booking time relative to departure. Common objections to cruising include perceived costs, boredom, formality, regimentation and food/sickness concerns.

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    This document discusses why people cruise and cruise pricing. It outlines 17 common reasons why people enjoy cruising, such as it being hassle-free and allowing travel to different regions. Cruise pricing is based on factors like room location, size, balcony, and booking time relative to departure. Common objections to cruising include perceived costs, boredom, formality, regimentation and food/sickness concerns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    51 views12 pages

    Chapter 2

    Uploaded by

    QueenAce A.
    This document discusses why people cruise and cruise pricing. It outlines 17 common reasons why people enjoy cruising, such as it being hassle-free and allowing travel to different regions. Cruise pricing is based on factors like room location, size, balcony, and booking time relative to departure. Common objections to cruising include perceived costs, boredom, formality, regimentation and food/sickness concerns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Chapter 2

    Cruising
    Who Cruises – and Why

    2
    Objectives
    • Describe the typical clients onboard cruises of
    different lengths.
    • Explain 20 reasons why people are drawn to
    cruising.
    • Identify what’s typically included in the cruise
    price and what isn’t.
    • Explain how cruises are priced.
    • Recognize the 15 mot common roadblocks to
    cruise purchase.

    3
    Why People Cruise
    1. Hassle free vacation: pack and
    unpack once.

    2. Take you away from it all.

    3. You’re pampered.

    4. You can do all or nothing.

    5. Go to various geographic
    regions.

    6. Something “new.”
    4
    Why People Cruise
    7. Lots of events, activities, and meals.

    8. Facilitates shopping.

    9. Easy to make friends.

    10. Lend themselves to groups.

    11. Romantic experience.

    12. Learning experience. 5


    Why People Cruise
    13. Can satisfy virtually
    anyone.

    14. Great way to celebrate a


    special event.

    15. Everyone’s talking about


    how wonderful it is.

    16. Safe travel experience.

    17. Fabulous value for the


    money.

    18. Know what you are


    paying in advance. 6
    Cruise Prices
    • The cost is based on two or double occupancy—it’s per
    person, based on two passengers to a room.

    • The cost depends on where your room is located on the ship.


    The industry uses the term cabin or stateroom.

    7
    Cruise Prices
    • The higher the deck the stateroom is on, the higher the price.

    • Outside staterooms (which have windows or Ocean View) are


    generally more expensive than inside or interior staterooms.
    (generally w/o windows).

    8
    Staterooms
    • Larger staterooms are
    more expensive than
    smaller ones.

    • Staterooms with
    balconies generally cost
    more than those without.

    • Outside staterooms who’s


    views are obstructed
    (lifeboat) are less
    expensive.

    9
    It’s possible to have varying prices of
    staterooms on a single deck:
    Many factors affect price:
    a. Book 6 or more months in advance.
    b. Last minute sale, when ship is not full.
    c. Special promotions.
    d. 3rd or 4th person in a room.
    e. Repositioning cruise, when vessels are moving from one general cruise area to
    another are almost always a bargain.
    f. Alumni or Past Guest (if you’ve sailed before).
    g. Group (minimum will vary by cruise line – some say 5 or more)
    h. Seasonality
    a. summer = high season
    b. spring/fall = shoulder season (low)
    c. winter=low season
    10
    Roadblocks to Purchase

    1. Cruise are too expensive.


    2. Cruises are boring.
    3. Cruises are only for older people.
    4. Cruises are stuffy and too formal.
    5. Cruises are too regimented.
    6. There’s not enough time in ports.
    7. The ship environment is too confining.
    8. You are forced to socialize with people.

    11
    Roadblocks to Purchase

    9. I’ll eat too much and put on weight.


    10. Are ships really safe?
    11. It’s too far to fly to the port.
    12. I’m worried about getting sick.
    13. I don’t know enough about cruises.
    14. Cruises are too formal.

    12

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