PRESENTATION OF

COMPANIES:
-MOLDCELL
-ORANGE
-UNITE
 HISTORY OF MOLDCELL…
• Moldcell is a mobile network operator in the Republic of Moldova, part of the
international TeliaSonera group, headquartered in Stockholm, Sweden. Moldcell
launched its business activity in 2000. At present, it has over 1 million subscribers
and is among the telecommunications services providers that increased its turnover
from 25,41% to 30,39% in late 2014.
• On April 28, 2000, Moldcell opened its first sales office in Chisinau, at the address:
55, Tighina Street. The same year, the mobile operator launched for the first time in
Moldova the SMS service and the first prepaid package. The first logo was
representing a friendly deer and the first slogan, which subsequently became
famous, was „Waiting for us? Here we are!”.
Moldcell Logo 2000—2002
CURRENT MOLDCELL’S LOGO
 MOLDCELL’S MISSION
• By being connected, people all over the world can explore, invent and share.
And this is our business - to connect and include even more people through
technology. The customers are our champions in everything we do. They
determine our purpose.
•
 MOLDCELL’S VISION
• Our values are our compass, guiding us how to act and behave in our daily
work.
• We dare to
• innovate by sharing ideas, taking risk and continuously learn
• lead by engaging with our customers and challenging ourselves
• speak up by expressing opinions and concerns
• We care for
• our customers by providing solution that are adapted to their needs
• each other by being supportive, respectful and honest
• our world by acting responsibly and in accordance with our ethical standards
• We simplify
• execution by taking actionable decisions and deliver with speed
• teamwork by transparent communication, active collaboration and knowledge sharing
• our operations by efficient processes and clear ownership
MOLDCELL’S TREE OF AIMS
 STRATEGICAL
• To have the most loyal and satisfied customers in our markets.
• To deliver the best network experience across platforms
 TACTICAL
• To enable partners with new business models.
• To have analytics and insights driven go-to-market and customer
interaction.
 OPERATIONAL
• To have 4G network coverage in over 30 regions in Moldova.
• To have the most engaged employees.
MOLDCELL’S STRATEGIES
 STRATEGY OF GROWTH
• To raise the level of professionalism by making trainings.
• To find a new marketplace.
 STRATEGY OF MAINTENANCE
• To give presents while buying a product.
• To have lower prices comparing to our biggest competitors.
 STRATEGY OF DECLINE
• Day by day there are less potential customers, because a lot of people are
leaving the country.
• Lack of qualificated employees.
 HISTORY OF ORANGE…
• Orange Moldova is a subsidiary of Orange S.A. operating in Moldova since April 1998.
The company is also an internet service provider and fixed voice services (point-to-point)
provider for business.
• At this time, Orange has GSM coverage of 99.4% of the population, and 98.9% of the
country's territory, plus 88.5% of 3G services. Orange owns 65.4% of the
telecommunications market and serves two million subscribers.
• The joint-stock company was created in February 1998, under the name of Voxtel. The
license was acquired for $8M USD. The company started its activity as a commercial entity
on October 27, 1998. The first call was made by former president of France Jacques Chirac
in the presence of Moldova's former president Petru Lucinschi and mass-media
representatives.
ORANGE’S FIRST LOGO
ORANGE’S CURRENT LOGO
 ORANGE’S MISSION
• Our customers’ practices and needs are evolving. They want simple solutions
that are truly useful. They seek flawless connectivity, personalized responses
and good value for money. And this is what makes our mission so
meaningful: to be "always in touch to connect what’s essential in your life."
 ORANGE’S VISION
• The digital era we now operate in is transforming our day-to-day lives, our
behavior and our interaction with our environment. In this hyper-connected
world, we all experience the digital transition in our own way, according to
our preferences and possibilities. To be positive, this revolution must include
everyone, but also adapt to every person’s aspirations and essentials. This is
how it will become a human revolution, grounded in everyday life.
ORANGE’S TREE OF AIMS
 STRATEGICAL
• Offering enriched connectivity, which performs better on every front, is
more environmentally friendly and has no limits.
• Diversifying by capitalizing on our assets, and future key markets, such
as mobile banking and connected objects.
 TACTICAL
• Building a people-oriented and digital employer model, and offering a unique
employee experience backed by digital technology and which encourages
commitment.
• Selling, distributing dials and subscriptions for mobile telephones, scratch
cards, mobile handsets, its necessaries, accessories and its maintenance.
 OPERATIONAL
• Supporting the transformation of enterprise customers, to offer new ways of
working by putting technology at the heart of our transformation projects.
• Reinventing the customer relationship, by personalizing the relationship,
transforming sales spaces and digitizing customer interactions.
ORANGE’S STRATEGIES
 STRATEGY OF GROWTH
• Capturing all of Moldavian enterprises.
• To provide services reflecting today’s service lifestyles.
 STRATEGY OF MAINTENANCE
• To have the lowest product’s price for companies.
• To make discounts while someone is buying subscriptions from Orange.
 STRATEGY OF DECLINE
• Rising raw material can pose a threat to the Orange profitability.
• The company can face lawsuits in various markets given - different laws and
continuous fluctuations regarding product standards in those markets.
 HISTORY OF UNITE
• Unité is a mobile network operator in Moldova. Working in CDMA, UMTS
and LTE standards.
• Unité began its activity on March 1, 2007 as CDMA operator. On April 1,
2010 Unité launched its own 3.5G network. On October 22, 2015 Unité
launched 4G network.
UNITE’S LOGO
 UNITE’S MISSION
• Unité has personality and character, just like a living organism that grows.
Unité’s mission are built around the community we form with our
subscribers, with whom we grow and evolve. Unité's mission is to provide its
community with genuine freedom of communication. Day-to-day the Unité
community will become bigger, more united families, and greater possibilities
... because Unité unites.
 UNITE’S VISION
• The center of Universe is you and the values that guide you in life. For us,
the relationship with Unité subscribers counts, representing the fundamental
value of our work. We work with people, for people!
UNITE’S TREE OF AIMS
 STRATEGICAL
• To have the most loyal and satisfied customers in the domain of internet.
• Unité's core task is to offer our subscribers viable solutions with state-of-the-
art technology, accessible at any time and anywhere.
 TACTICAL
• With state-of-the-art digital technology, Unité invites you to a new era of
wireless data transmission services and means.
• Unite through its services opens up new opportunities for communication
and gives every person the chance to explore more, to succeed more and
enjoy more life.
 OPERATIONAL
• To expand the LTE 4G + network and to provide full coverage in Chisinau,
Balti, Edinet, Comrat, Ialoveni, Cahul, Hancesti, Rezina, Soroca, Ungheni,
Vulcanesti and Ceadar-Lunga.
• Unité represents Unity, the symbol of harmony in life. Unite makes people
closer, unites them and offers them advantageous communication.
UNITE’S STRATEGIES
 STRATEGY OF GROWTH
• To find new marketplaces.
• To be the 1st company to make portable wi-fi in Moldova.
 STRATEGY OF MAINTENANCE
• After you use the portable wi-fi modem for more than 1 year, it will remain
to you as a present.
• To have the lowest prices on the market for internet subscriptions.
 STRATEGY OF DECLINE
• A lot of better competitors .
• Lack of customers.
MOLDCELL’S SUBSCRIPTIONS
SUBSCRIPTION YOU
SUBSCRIPTION YOU PREMIUM
ORANGE’S SUBSCRIPTIONS
SUBSCRIPTION COLIBRI
SUBSCRIPTION TIGRU
SUBSCRIPTION DELFIN
SUBSCRIPTION UNITE