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    Industrial Analysis: By: Akanxa Singh Reg No. 1927 MBA (2019-21)

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    anand pandey
    Marico Limited is an Indian consumer goods company headquartered in Mumbai. It manufactures and markets products under brands such as Parachute, Saffola, Hair & Care, and Nihar. The company has a presence in India, Egypt, Bangladesh, and South Africa. It focuses on emerging markets for expansion and growth opportunities. Marico faces competition from other major consumer goods companies such as ITC Limited, L'Oreal, Colgate-Palmolive, and Dabur India. The company's CSR initiatives focus on areas like farmer welfare, health, education, and environment protection.

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    Industrial Analysis: By: Akanxa Singh Reg No. 1927 MBA (2019-21)

    Uploaded by

    anand pandey
    62 views51 pages
    Marico Limited is an Indian consumer goods company headquartered in Mumbai. It manufactures and markets products under brands such as Parachute, Saffola, Hair & Care, and Nihar. The company has a presence in India, Egypt, Bangladesh, and South Africa. It focuses on emerging markets for expansion and growth opportunities. Marico faces competition from other major consumer goods companies such as ITC Limited, L'Oreal, Colgate-Palmolive, and Dabur India. The company's CSR initiatives focus on areas like farmer welfare, health, education, and environment protection.

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    Marico Limited is an Indian consumer goods company headquartered in Mumbai. It manufactures and markets products under brands such as Parachute, Saffola, Hair & Care, and Nihar. The company has a presence in India, Egypt, Bangladesh, and South Africa. It focuses on emerging markets for expansion and growth opportunities. Marico faces competition from other major consumer goods companies such as ITC Limited, L'Oreal, Colgate-Palmolive, and Dabur India. The company's CSR initiatives focus on areas like farmer welfare, health, education, and environment protection.

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    Download as pptx, pdf, or txt
    62 views51 pages

    Industrial Analysis: By: Akanxa Singh Reg No. 1927 MBA (2019-21)

    Uploaded by

    anand pandey
    Marico Limited is an Indian consumer goods company headquartered in Mumbai. It manufactures and markets products under brands such as Parachute, Saffola, Hair & Care, and Nihar. The company has a presence in India, Egypt, Bangladesh, and South Africa. It focuses on emerging markets for expansion and growth opportunities. Marico faces competition from other major consumer goods companies such as ITC Limited, L'Oreal, Colgate-Palmolive, and Dabur India. The company's CSR initiatives focus on areas like farmer welfare, health, education, and environment protection.

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    © All Rights Reserved
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    of 51

    Industrial

    analysis
    By: Akanxa Singh
    Reg No. 1927
    MBA(2019-21)
    Company and Nature of its Operations

    • Marico Limited headquartered in Mumbai, Maharashtra, India,


    carries on business in branded consumer products.
    • Marico manufactures and markets products under brands such as
    Parachute, Parachute, Nihar, Nihar Naturals, Saffola, Hair & Care,
    Revive, Mediker, Livon, Set-wet and Code 10 etc.
    • Marico’s products reach its consumers through retail outlets
    serviced by its distribution network comprising regional offices,
    carrying & forwarding agents, redistribution centers and
    distributors spread all over India.
    Geographical Spread of Marico

    • India
    • Egypt
    • Bangladesh
    • South Africa
    Players in the Industry
    Below are the top 7 Marico competitors:
    • ITC Limited.
    • L'Oreal.
    • Nirma Ltd.
    • Colgate-Palmolive.
    • Procter and Gamble.
    • Dabur India.
    Strength
    The story of evolution has the brand to Weakness
    evolve through a host of successful product Failed products has had a number of
    which moved from mass markets to niche product failures like the parachute hot
    markets oil or the Saffola snacks

    SWOT

    Opportunities Threats
    Growth in new markets instead of Chemical based content customers
    looking at established markets most of across the world are apprehensive of
    the Marico's expansion attempts have dangerous of the use of chemical
    been into emerging markets like Egypt, additives in consumables and this has
    Vietnam, Bangladesh, etc. created a shift of preference of organic
    products.
    Where to Play? (Target Areas)

    Emerging Markets of Asia and Africa:


    • Hair and skin nourishment.
    • Male grooming

    Regional Jewels:
    • Foods in India and Vietnam
    • Ethnic hair care in Sub Sharan and South Africa
    Focus on Growth:

    Focus on volume growth and market share gain:


    Subject to threshold operating margins.

    Innovation and renovation to fuel growth:


    Follow prototyping approach for learning and adapting

    Leverage scale advantage for improving cost structure:


    Re invest for building capabilities

    Organic growth is the first builder:


    Inorganic growth: a top up
    MARICO’S PHILOSOPHY
    Boundarylessness
    Opportunity seeking
    Transparency & openness
    Excellence
    Consumer centric
    Innovation
    Bias for actions
    Global Outlook
    BRIEF PROFILE OF MARICO’S TOP
    MANAGEMENT
    HARSH MARIWALA
     Chairman at Marico kaya ltd..
     Education:Bachelor’s degree in Sydenham college of commerce amd economics

    SAUGATA GUPTA
     CEO of Marico ltd. (Consumer product)(2007-2013)
     MD of Marico ltd (since 2014)
     Education: IIT Kharagpur, IIM Bangalore
    RAJIV NAIR
     CEO of Kaya ltd. (since 2016)
     Education: Indian School Of Business , MMM, Marketing from NMIMS
     Experience: CEO of celio , Business Head of General Merchandise &
    Apparel Hypercity Retail India ltd.

    VIVEK KARWE
     CFO Of Marico ltd (since 2000)
     Assistant Manager Finance in ICICI Bank
     Assistant Manager Finance in Procter & Gambler
     Education: ICAI , Bcom from R A Podar college of commerce & economics (1st in Mumbai
    University)
    CSR POLICY OF MARICO
    • Scalability of social organization.
    • Community development.
    • Education.
    • Health care.
    • Livelihood enhancement.
    • National emergency & disaster relief.
    CSR ACTIVITIES BY MARICO
    TOP 5 PLAYERS IN CONSUMER GOODS
    INDUSTRY
    TOP 5 PLAYER’S PROFILE OF TOP
    SANJIV PURI
    MANAGEMENTS
     NAKUL ANAND RAJIV TANDON
     CEO of ITC  Executive director  Executive director & CFO
     Education: IIT , Kanpur  Education: Bishop Cotton School, Shimla  Education: CA

    ISSAM BACHAALANI M CHANDRASEKAR M S JACOB


     Managing Director  Executive Vice  CFO
    & CEO President  Education: ICAI
     Education:
    Lebanese American
    University,
    Marketing/BS/
    Economics

    SANJIV MEHTA SRINIVAS PATHAK


     Chairman / CEO  Executive Director/CFO
    SURESH NARAYANAN SHOBINDER DUGGAL
     Chairman/ MD  Director/CFO

    PRAKASH JAYANTILAL SCHAUNA CHAUHAN ALISHA CHAUHAN


    CHAUHAN  CEO & NADIA CHAUHAN
     CHAIRMAN/MD  Director
    DETAILED PROFILE OF CEO OF ITC AND
    CEO OF HUL
    Sanjiv Puri. Sanjiv Puri (57), is the Chairman &
    Managing Director of ITC effective May 13, 2019. He
    was appointed as a Director on the Board of ITC
    with effect from December 6, 2015 and Chief
    Executive Officer from February 5, 2017. Prior to
    this, he was the Chief Operating Officer of ITC since
    July 22, 2016.

    He was re-designated as the Managing Director of ITC


    effective May 16, 2018. Puri is an alumnus of the
    Indian Institute of Technology, Kanpur, and Wharton
    School of Business. He joined ITC in 1986.
    Prior to his appointment as a Director on the Board
    of ITC, Puri was President, FMCG Businesses -
    Cigarettes, Foods, Personal Care, Education &
    Stationery Products, Matches and Agarbattis, since
    December 2014
    Sanjiv Mehta (born 1959/1960) is an Indian business
    executive, and the chairman and managing director
    (MD) of India’s HUL. Mehta became the CEO and
    MD of Hindustan Unilever in October 2013, and in
    June 2018 was appointed as the chairman and MD.
    He also heads Unilever's business in South Asia, as
    cluster president encompassing businesses in Pakistan,
    Bangladesh, Sri Lanka and Nepal.

    Born in Kanpur, Mehta studied in Mumbai and


    Nagpur. He is a chartered accountant from the ICAI.

    In April 2002 he was appointed as the Chairman and


    Managing Director of Unilever Bangladesh . In 2007,
    he moved to Manila as the chairman of Unilever
    Philipines, and in 2008 was appointed as the chairman
    of Unilever North Africa and Middle East (NAME).
    EXTERNAL
    ENVIRONMENT

    BY : ROOPAM CHOUDHARY
    MBA ( 1924 )
    TOP 5 PLAYERS

    • ITC Limited.
    • L'Oreal.
    • Nirma Ltd.
    • Colgate-Palmolive.
    • Dabur India.
    CSR INITIATIVES
    • If the world today is moving, slowly but consistently, towards conscious
    and responsible action, it's because of one simple idea: everyone can be
    a change-maker.
    • It's a precept Marico has believed in for years.
    • In every layer of our organization, and in the DNA of every member, is
    embedded a desire to make a difference; to adopt every possible
    measure, big or small, that will take us further along the road to
    sustainability. We can, and we do make a difference. We see it not only
    in bottom lines and awards, but also in enhanced relationships, a safer,
    cleaner environment and a corporate ethos that has sustainability
    embedded in its very core.
    Sustainable Procurement

    As Marico's material and service requirements are varied, sustainable


    procurement becomes critical for the business. We aim to procure goods
    which are economically viable and which benefit the organization, customers,
    society and the environment.
    Energy Management

    As a responsible corporate, we aim to reduce


    our energy consumption and adopt
    environmental-friendly production technologies.
    Water Management
    Availability of water is a global challenge today
    and as a part of our ongoing sustainability
    commitment we aim to set new benchmarks in
    this material area of our business.
    Waste Management
    Waste management is an area of high relevance to our
    business and we are committed to reducing our waste on a
    year-on-year basis and having a robust waste recycling and
    reusing mechanism in place.
    Product Responsibility
    The products we manufacture are used by
    people every day, and our consumers expect
    our products to be environmentally and socially
    responsive. Therefore, we aim to provide
    products that are safe in nature and do not
    impact the environment and community
    adversely while maintaining high quality
    standards.
    Future-ready capability building
    Building competencies is a progressive
    process; in a dynamic environment it
    becomes critical to build future-ready
    capabilities for business and individual
    growth.
    • Farmer First Program
    Majority of Marico's raw materials are agricultural produce. Our "Farmer First"
    programme was launched a few years ago, with the aim of solving immediate issues
    and empowering farmers for the future. The initiative has helped the farmers to
    strengthen agricultural productivity and multiply yields on a sustainable basis.
    • Coconut: Boosting Tradition with Technology
    We constantly engage with coconut farmers and train them on agricultural
    management. Marico is proud to have conducted over 150 sessions, training more
    than 4500 farmers, and enrolling more than 500 farmers for a scientific
    implementation of practices.
    Safflower productivity development
    As a responsible stakeholder in the safflower value chain, Marico stepped
    in to help, with its Safflower Extension Programme. The plan was multi-
    faceted, aimed at improving various aspects of the value chain.
    IMPACTS
    FINANCIAL ANALYSIS
    TOTAL REVENUE
    8000 7334

    7000 6333.09
    6024.45 5935.92
    6000 5732.98
    S
    A 5000
    L 4000 SALES REVENUE
    E 3000 (RS IN CR)
    S
    2000
    1000
    0
    2015 2016 2017 2018 2019
    YEAR
    PROFIT
    1400
    1263

    1200 1148.7
    1117.02
    1028.7
    P 1000
    R 821.65
    800
    O
    F 600 PROFIT
    I
    T 400

    200

    0
    2015 2016 2017 2018 2019
    YEAR
    SHARE HOLDINGS
    %AGE
    8.26 TOTAL PROMOTOR
    HOLDING
    MUTUAL FUND
    26.56
    DOMESTIC
    59.71 INSTITUTIONAL
    FOREIGN INSTITUTIONAL

    5.47 OTHER PARTIES


    4.2
    RATIOS
    Ratios 2014-15 2015-16 2016-17 2017-18 2018-19

    Current ratio 1.99 times 1.74 times 2.15 times 2.31 times 2.62 times

    Quick ratio 0.87 times 0.86 times 0.67 times 0.78 times 1.21 times

    Return on net 23.26% 27.01% 28.81% 27.03% 32.26%


    worth
    Fixed asset turnover 1.91 times 1.92 times 1.72 times 1.67 times 1.76 times
    ratio
    RECENT DEVELOPMENTS
    ACHIEVEMENT
    • 2017- IPRCC for its PR Campaign.
    • 2017- Flame Awards (Set Wet in Nepal).
    • 2017- Saffolalife’s #protectherheart campaign wins gold
    and Bronze at IPRCCA Awards.
    • 2016- Africa Hair Awards.
    • 2016- International Public Relation Award(IPRA) PR
    week Awards Asia.
    • 2016- The Exchange4media Pitch Top 50 Brands.
    • 2015- Awarded for many products in Asia at the APPIES.
    • 2014- SABRE South Africa( Mediker ).
    MERGERS

    Marico has been on acquisition spread over the last two years. It
    recently acquired the Malaysian brand code 10, Derma, Rx in
    Singapore via wholly owned subsidiary kia ltd. , Ingwe in South Africa
    and also took a 85% stake in International consumer products
    corporation of Vietnam.
    Bangladesh account almost 50% of the company’s total International
    business at rupees 350 crores .
    TALENT VALUE PROPOSITION & CULTURE

    • Early Empowerment.
    • Tapping global resources for learning & development.
    • Young Boards & Reverse Mentoring.
    • Deploying Artificial Intelligence.
    • Seeding “Engine 2”.
    INNOVATION

    • Premiumise within core hair oils.


    • Building categories of the future.
    • Premium hair care.
    • Premium skin care.
    • Broaden and scale-up of healthy foods portfolio.
    • Extend into complete range in male grooming.
    FUTURE PLANS
    • Marico’s future plans include acquiring brands in the consumer and
    skincare products.
    • Target to achieve turnover of US$ 450 million in the next four year.
    • Focus on both organic and inorganic growth.
    • Plan to launch new products new products.
    • Acquisitions of three soap brands in Bangladesh in the last two years.
    • Strong franchise across USA, Middle East, Asia and Australia.

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