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    Colgate Palmolive

    Uploaded by

    Rahul Goyal
    Palmolive needs to elevate its brand positioning as a premium product. It currently lacks exclusivity due to wide availability in stores and heavy discounting. The company should increase prices, launch exclusive stores and limited edition products, improve packaging, and associate with wellness initiatives to communicate its natural positioning. A rebranding timeline is proposed with steps over 2020-2024 to improve the website, packaging, promotions, distribution channels, and establish the brand as a luxury option.

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    Colgate Palmolive

    Uploaded by

    Rahul Goyal
    85 views2 pages
    Palmolive needs to elevate its brand positioning as a premium product. It currently lacks exclusivity due to wide availability in stores and heavy discounting. The company should increase prices, launch exclusive stores and limited edition products, improve packaging, and associate with wellness initiatives to communicate its natural positioning. A rebranding timeline is proposed with steps over 2020-2024 to improve the website, packaging, promotions, distribution channels, and establish the brand as a luxury option.

    Original Description:

    Case Study Solution for Colgate Palmolive

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    Palmolive needs to elevate its brand positioning as a premium product. It currently lacks exclusivity due to wide availability in stores and heavy discounting. The company should increase prices, launch exclusive stores and limited edition products, improve packaging, and associate with wellness initiatives to communicate its natural positioning. A rebranding timeline is proposed with steps over 2020-2024 to improve the website, packaging, promotions, distribution channels, and establish the brand as a luxury option.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    85 views2 pages

    Colgate Palmolive

    Uploaded by

    Rahul Goyal
    Palmolive needs to elevate its brand positioning as a premium product. It currently lacks exclusivity due to wide availability in stores and heavy discounting. The company should increase prices, launch exclusive stores and limited edition products, improve packaging, and associate with wellness initiatives to communicate its natural positioning. A rebranding timeline is proposed with steps over 2020-2024 to improve the website, packaging, promotions, distribution channels, and establish the brand as a luxury option.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 2

    Business Model Place

    Product
    Palmolive is available in supermarkets, brick
    Palmolive has 3 product categories: Body Wash,
    and mortar stores, retail stores which makes
    Hand Wash and Facial bars which has limited
    it too accessible to customers. A customer
    number of variants as compared to other
    doesn’t specially go to buy Palmolive but buys
    premium brands such as Body Shop. These
    if he finds it there. This doesn’t give any
    premium brands should offer limited edition to
    exclusivity to the product. Also, the product is
    provide exclusivity to its customers, featuring a
    available online at e-commerce websites but
    packaging on their products with a natural
    touch. Also, products are divided according to
    Product is not well-channel through its official
    customers concerns like acne, dryness etc. Place website. We need to improve that and
    opening of exclusive stores in selected malls
    which directly connects them to the product.
    should be done. Premium products are
    Current shape of the facial bar is a regular one
    preferred to be bought from stores for "touch
    and not too attractive for customers asking for
    and feel" of the product
    high value proposition in return of premium
    pricing.
    Promotion

    Price Price Palmolive promotes natural ingredients and


    stress-free mind, but this message is not
    Promotion reaching the customers as there are no
    Currently, price of the product doesn’t current tie-ups, promotional activities or
    portray it as a premium product along events to communicate the same. The
    with giving heavy discounts. Already brand needs to change its image by
    existing premium products have a higher associating itself to more nature and
    pricing and exclusivity. We need to go wellness related activities like promoting
    towards a little higher price some environment related issues
    BUSINESS STRATEGY TIMELINE 1. Price will be increased 1. Exclusive stores in
    to make it look more selected malls of the
    Rebranding the brand which includes: premium and exclusive country
    1. Campaigns to improve brand 2. Introduce new 2. Limited edition
    visibility across various social channels category of product line products will be
    OPTION 2 specifically catering to
    OPTION 4
    2. Collaborations with Hotel & introduced
    Wellness centers to promote what different skin types 3. Loyalty points for
    Palmolive stands (transforming body 3. New logo to be shopping from its website
    and mind) for.
    . released or exclusive stores

    2020 2022 2024

    2021 2023
    1. Website revamping need to be done
    as they lack a good user interface and, 1. Exclusive stalls in
    not all the product are listed. malls
    2. Packaging need to be improved 2. Gifts packs in the
    including the shape of the bar to range of 500,1000,1500
    match the luxury segment and 2000 especially
    OPTION 1 3. Push through paid media influencers OPTION 3 OPTION 5
    targeting Men who is
    on channels like YouTube, Instagram looking for a gift
    with massive followers

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