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    Different Appeals Used in Pakistani TV ADS: Subject: Advertising and PR Submitted By: Iqra Roll No: 1003

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    Iqra Ch
    This document discusses the different types of advertising appeals used in Pakistani TV ads. It provides examples of ads that use celebrity appeals (Pepsi ad with Umar Gul), color appeals (Dulux paint ad), emotional appeals (Olper milk ad highlighting nature and culture), adventure appeals (Mountain Dew ad showing extreme sports), fear appeals, family/pathos appeals (Shan food ad using slogan "One Biryani One Family"), brand appeals, youth appeals, humor appeals, competitive advantage appeals, and rational/logical appeals focusing on product features and pricing. The document serves to outline the various emotional and rational tactics used in Pakistani advertising to influence consumer purchasing decisions.

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    Different Appeals Used in Pakistani TV ADS: Subject: Advertising and PR Submitted By: Iqra Roll No: 1003

    Uploaded by

    Iqra Ch
    466 views15 pages
    This document discusses the different types of advertising appeals used in Pakistani TV ads. It provides examples of ads that use celebrity appeals (Pepsi ad with Umar Gul), color appeals (Dulux paint ad), emotional appeals (Olper milk ad highlighting nature and culture), adventure appeals (Mountain Dew ad showing extreme sports), fear appeals, family/pathos appeals (Shan food ad using slogan "One Biryani One Family"), brand appeals, youth appeals, humor appeals, competitive advantage appeals, and rational/logical appeals focusing on product features and pricing. The document serves to outline the various emotional and rational tactics used in Pakistani advertising to influence consumer purchasing decisions.

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    This document discusses the different types of advertising appeals used in Pakistani TV ads. It provides examples of ads that use celebrity appeals (Pepsi ad with Umar Gul), color appeals (Dulux paint ad), emotional appeals (Olper milk ad highlighting nature and culture), adventure appeals (Mountain Dew ad showing extreme sports), fear appeals, family/pathos appeals (Shan food ad using slogan "One Biryani One Family"), brand appeals, youth appeals, humor appeals, competitive advantage appeals, and rational/logical appeals focusing on product features and pricing. The document serves to outline the various emotional and rational tactics used in Pakistani advertising to influence consumer purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    466 views15 pages

    Different Appeals Used in Pakistani TV ADS: Subject: Advertising and PR Submitted By: Iqra Roll No: 1003

    Uploaded by

    Iqra Ch
    This document discusses the different types of advertising appeals used in Pakistani TV ads. It provides examples of ads that use celebrity appeals (Pepsi ad with Umar Gul), color appeals (Dulux paint ad), emotional appeals (Olper milk ad highlighting nature and culture), adventure appeals (Mountain Dew ad showing extreme sports), fear appeals, family/pathos appeals (Shan food ad using slogan "One Biryani One Family"), brand appeals, youth appeals, humor appeals, competitive advantage appeals, and rational/logical appeals focusing on product features and pricing. The document serves to outline the various emotional and rational tactics used in Pakistani advertising to influence consumer purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    DIFFERENT

    APPEALS USED IN
    PAKISTANI TV
    ADS
    Subject : advertising and PR
    Submitted By: iqra
    Roll no: 1003
    Different appeals Used in pakistani tv ads
    ■ Introduction
    The advertiser selects the advertising appeal that will attract the
    attention of the audience most effectively. In other words it can
    be said that Advertising appeals are designed so as to creating
    a positive image of individuals who use the products.
    Advertising agencies and companies use different types of
    advertising appeals to influence the purchasing decision of the
    people. Similarly in Pakistan, Advertising agencies and
    companies use different kinds of appeals to influence the public
    towards purchasing their products. 
    1. Pepsi and Umar Gul
    Made for Cricket…
    In this ad, the former
    cricketer Umar Gul is
    happened to play Balling but
    after drinking Pepsi he used
    to play Cricket well…
    Appeals Celebrity, Humor
    This is the ad of
    Dulux paint in
    which they used
    color appeal
    The Endorsement Appeal
    Brands often partner up
    with celebrities to give
    their products more
    credibility. But remember,
    endorsements work only if
    the celebrity is loved by
    your target audience.

    In this ad they use celebrity


    appeal to sale their products
    The Emotional
    Appeal advertising
    connects with people
    on a human level,
    using a variety of
    emotions. These ads
    usually have to do
    with family or other
    human-to-human
    interactions.
    This is the ad
    of olper milk
    in which they
    used nature
    and Cultural
    appeal
    Adventure Appeal; Mountain Dew Ad

    The ad creators of
    Mountain Dew do full
    justice to their marketing
    strategy. They create ads
    which make use of
    extreme sports and how
    this product helps to
    eliminate fear and provide
    courage and energy to its
    consumer. 
    Fear appeal

    This ad uses
    the approach
    of targeting
    the audience
    by making
    use of fear
    •Emotional Appeal; Shan Commercial Ad

    This ad released
    in 2018 targeted
    the pathos
    appeal by using
    their slogan
    #OneBiryaniOn
    eFamily.
    Brand Appeal
    The brand appeal allows companies to sell their products for higher cost due to
    consumers wanting to reach a higher status level that can only be achieved by
    wearing or using the brand. This product has nothing to do with quality and
    everything to do with perception.

    Take Starbucks for


    example. Everyone wants
    to be a part of the
    exclusivity that the logo
    carries. One’s status rises
    when drinking Starbucks,
    rather than an off brand of
    coffee.
    The target audience for
    Youth appeal the youth appeal is
    actually the older
    generation. But
    advertisers will use actors
    who are much younger
    than that target audience.
    The advertisers want the
    consumer to feel younger
    and more energetic, and
    they lead us to believe
    that this can happen by
    using their product
    Humor appeal
    Humor appeals make
    consumers laugh and
    create an emotional link
    with the product. It is a
    proven appeal type for
    grabbing attention.
    When consumers find
    something humorous, it
    has value because is
    causes them to watch,
    laugh and, most
    importantly, remember.
    Competitive Advantage appeal

    Competitive
    advantage appeals
    make either a direct
    or indirect
    comparison to
    another brand and
    usually claim
    superiority on one
    or more attributes.
    This is also known
    as comparative
    advertising.
    Rational or logical appeals focus on the consumer’s need for practicality and
    functionality in a product. Advertisers relay this message by focusing on product features
    and cost

    An automobile
    advertisement
    focuses on gas
    efficiency,
    mileage and
    prices to reach
    consumers who
    want a cost-
    efficient, reliable
    vehicle.

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