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ONLINE JOURNALISM

What is online journalism?

• The simple answer is,


of course, journalism as
it is practiced online.
What is online journalism?

• Journalism has traditionally been


published in print, presented on film,
and broadcast on television and radio.
"Online" includes many venues. Most
prominent is the World Wide Web, plus
commercial online information services
like America Online. Simple Internet
email also plays a big role.
What is online journalism?

• What are the distinguishing


characteristics of online journalism as
compared to traditional journalism?
– Online = real time
– Online = shifted time
– Online = multimedia
– Online = interactive
What is online journalism?

• What are the distinguishing


characteristics of online journalism as
compared to traditional journalism?
– Traditional journalism guides the reader through a
linear narrative. The online journalist lets readers
become participants, as they click their way through
a hyperlinked set of pages. Narrative momentum
and a strong editorial voice pull a reader through a
linear narrative.
What is online journalism?

• How has the Internet affected print


journalism?
– The Internet is a time-saving research
resource for journalists and editors,
especially for reporters looking for
background, if they care to dig and look. You
also see a lot of articles, columns,
syndicated features now about the Internet
in print and broadcast publications.
What is online journalism?

• What influences do online journalists have on


their audiences, in comparison to mass media
journalists?
– While audiences for online journalism remain smaller
than the audiences for mass media journalism, online
journalists have the same influence on their audiences
that mass media journalists have -- by choosing which
stories to report; by choosing which facts, quotes, and
other story elements to include and which to exclude; by
choosing to tell the story from a particular point of view.
What is online journalism?

• What influences do online journalists have on


their audiences, in comparison to mass media
journalists?
– The Web's interactivity and hyperlinking gives the
journalist more opportunities to examine multiple
points of view in a particular piece than traditional,
analog media. The lack of serious space limitations
permits online journalists to develop a story more
fully and to publish source documents and
background material.
What is online journalism?

• Will online journalism lead to the demise of


some traditional publications?
– Perhaps. Some web publications will do a better job
of creating profitable relationships with customers
than print publications, especially those that do a
good job of identifying audiences who are on the
Web. Print publications may lose customers to Web
publications if they don't find ways to deliver news
and information and services to those Web-savvy
customers in print as well as on the Web.
What is online journalism?

• How reliable is online information?


– It's a mixed bag, and should be treated the same
way that professional journalists treat any other
information that they find in the course of reporting a
story. Good, reliable editing and filtering of
information becomes ever more important on the
Web, where anybody can publish anything and
make it look substantial. Editorial "branding"
becomes crucial.
What is online journalism?

• What is the future of online journalism?


– Traditional news gathering organizations,
publishers, and broadcasters will continue to
enlarge their efforts on the Web, and this big money
journalism will take advantage of higher Internet
bandwidth and new technologies (streaming audio
and video, "push", etc.) to recreate the traditional
broadcast approach on the Web.
What is online journalism?

• What is the future of online journalism?


– Blogs have also become a popular venue for
ordinary people to engage in online journalism.
Meanwhile, both within those big organizations and
outside them, journalists will continue to experiment
and discover how best to use the native capabilities
of the Web -- hyperlinks, interactivity,
personalization, community, threaded discussions,
etc
What is online journalism?

• Who is online journalist?


– "This means that reporters who are used to
fitting stories into a limited amount of space
now must adjust to the idea of unlimited
space," said Boyd. "When you give the whole
text of a press conference, this is very popular.
Hundreds of people want to see it. This is
something that was completely impossible up
until now," said Boyd.
What is online journalism?

• Who is online journalist?


– "Space restrictions are more acute online than
in hardcopy," Estrin said. "You are limited by
the size of your monitor. How long are you
willing to keep reading online? How many
screenloads go by before you get tired?" he
asked.
What is online journalism?

• Who is online journalist?


– "I'm more used to reading longer articles than
most people. But when I get to a long article, I
often hit the print button and take it to the
bathroom or something." Hence, according to
Estrin, space is a more severe restriction
online.
What is online journalism?

• Who is online journalist?


– "There is an unlimited amount of space online.
The newshole, the blank space in a newspaper
that you fit around the ads, is limited in
hardcopy. But online it just takes up room on
the server. You're not using paper," said
Kilsheimer.
What is online journalism?

• Who is online journalist?


– "New media is a combination of the two. You
can offer unlimited supporting documents for
your story, but the writing itself must be more
compact because you don't need to include
background information - you can link to it,"
said David Carlson, director of the Interactive
Media Lab at the University of Florida
journalism school.
THANK YOU!

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