Health and Wellness Industry in India

Team Members
1.Madhura Potle MMM – 08 – 17

2.Dilip Wagh MMM – 08 – 27
3.Ashfaque Shaikh MMM – 08 – 21
4.Sai Shrisekar MMM – 08 – 23
5.Sudeep Talukdar MMM – 08 – 31
6.Mandar Bhatt MMM – 08 -
Industry Overview
Health and Wellness Industry is classified into 7 Core
Segment.
1. Allopathy
2. Alternative therapies
3. Beauty
4. Counselling
5. Fitness and Slimming
6. Nutrition
7. Rejuvenation
Industry Overview contd…
On an average more than 50% of the market is
Unorganised and highly segmented with several small
and regional players.
While Ayurveda and Alternative treatments are
predominantly Unorganised, health foods and drinks and
dietary supplements are more Organised.
Larger service providers face a challenge from the
presence of the unorganised sector as it puts tremendous
pressure on pricing and therefore margins.
Industry Overview contd…
Market Size - Estimated `. 110 Billion
Industry Growth Rate – 30-35 %
GDP Contribution – 5%
FDI Limits – Raised from 26% to 51%
Existing Companies – To Name a few companies
Reliance, Dabur, Manipal Group of Companies, Dr.
Batra’s, Kaya Health Clinic, etc
PEST Analysis
1. Policy And Politics
India Govt. is doing its best to promote the Health and
Wellness Industry
Increased in FDI
Framing Standard Policies
Entrance to International Players
2.Economical
Products such as Health Foods and Drinks, Dietary
Supplements and Alternative Medicines require greater
investments. Payback periods range from three to six
years
Services such as Ayurveda Treatment, Alternative
Treatment Centres and Salons require much lower
investment and also have lower payback periods of up to
three years
High costs of Labour
3. Sociological
Due to Increase in population and the people capacity to
spend the demand for Health and wellness product and
services is increasing every day
Alternate therapies are the most popular choice of
people in Southern India
Customers in north are inclined towards Beauty
Maximum number of Fitness and Slimming Centres are in
the West.
4. Technological
New Technology Product and services are introduced on
regularly bases in Health and Wellness sector
eg. New Fitness Equipment with better result ,
Technologically advanced Body Supplements, Spa and
health treatments according to the body type, etc.
Technology playing an important role in booming Health
and Wellness sector.
Good Quality product and faster services with the help of
technology
SWOT Analysis
1. Strength
Quality and Range of Product and services.
India has No. of hospitals, Beauty, Fitness and slimming
Centre's, which provide quality and wide range of
product and services which which attracts a vast pool of
tourist from other countries.
Affordable Cost
Vast People who are specialized and expertise
India emerging as Health and Tourism Destination
2. Weakness
No Strong Govt. support for Health and Wellness
industry in India.
Lack of co-ordination between different players in the
industry such as airline operators, hospitals and hotels
Lack of uniformity in pricing of product and services
Cheating
No Standard Procedure
No proper infrastructure
3. Opportunities
Increased demand for Health and wellness product and
services with increasing population
Shortage and supply of Health and wellness product and
services in other countries
Quality of the Product and services are good as compare
to other countries
Low labour cost and availability of specialized people
4. Threats
Strong competition from countries like Thailand,
Malaysia and Singapore.
Under Investment in Infrastructure
Exploitation of people by illegal means and ways
Competition from Unorganized sector of India
Case Analysis
Reliance Healthcare And Wellness
Store
In 2007, Reliance Retail (Reliance) launched its first
Reliance Wellness store1 in Hyderabad, India.
The store provide skin and personal care products,
pharmaceuticals products, and nutritional products to
consumers.
In addition to this, the store would offer fitness
equipments, books, audio and video CDs
Through the customer loyalty program, the company
offered free insurance cover to its customers.
Contd……
The company plans to set up 1,800 wellness stores across
the country.
Reliance wellness is planning an investment of
`. 1500 crore by 2011 and targeting 51 towns across
India.
Reliance Wellness’ is the format of store that will add
value to people’s lives, by providing products and
services that proactively work to enrich people’s body,
mind and spirit.
Contd…..
Reliance Wellness’ will offer Curative and Health &
Beauty Solutions which will provide world class products
all under one roof and also educate consumers on their
health needs, thus enabling them to take charge of their
health.
The Store will showcase Wellness Events, Seminars,
Workshops and Advisory camps on contemporary
wellness issues like diabetes, hypertension, fitness, diet
and nutrition, weight management and skin care (anti-
ageing, anti-acne, etc).
Future Of Health And Wellness
Industry In India
As the Industry is growing by 30% - 35% every year and
the recession is over and Retail Sector is booming the
opportunities in the Health and Wellness sector is very
High.
GDP is estimated to increase from currently 5% to 7% in
coming years.
Employment opportunities are increasing in the industry
due to increase in demand of the product and services.
Contd…..
Growing awareness: As more people come to know
about the benefits of being pro-active about their health,
the market is posed to grow.
Despite the size of the industry, the actually market
penetration of wellness products and services is low. The
market is therefore open for anyone who can crack the
penetration problem.
The wellness industry is gradually shifting from loyalty
programmes to building relationships with its consumers.
This is the best way to ensure that existing consumers
keep returning and also move up the value chain.
THANX

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Team Members

1.Madhura Potle MMM – 08 – 17

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