The Models of Communication: Linear, Interactive and Transactional
The Models of Communication: Linear, Interactive and Transactional
The Models of Communication: Linear, Interactive and Transactional
COMMUNICATION
Linear, Interactive and Transactional
A LINEAR VIEW
Linear Model
• In this linear communication model, communication is like
giving an injection: a sender encodes ideas and feelings
into some sort of message and then conveys them by
means of a channel (speech, writing, and so on) into a
receiver, who decodes the message.
Linear Model
• The model highlights how different channels can affect
the way a receiver responds to a message.
• It also introduces the concept of noise- a term used by
social scientist to describe any forces that interfere with
effective communication. Noise can occur at any stage of
the communication process.
Linear Model
• Three types of noise can disrupt communication- external,
physiological and psychological.
• External noise also called physical, includes those factors
outside the receiver that make it difficult to hear, as well
as other kinds of distractions. Eg., a smoky room.
• Physiological noise involves biological factors in the
receiver or sender that interfere with accurate reception:
illness, fatigue and so on.
Linear Model
• Physiological noise involves biological factors in the
receiver or sender that interfere with accurate reception:
illness, fatigue and so on.
• Psychological Noise refers to forces within a
communicator that interfere with the ability to
express or understand a message accurately. For eg,
stress, defensiveness.
AN INTERACTIVE VIEW
Interactive Model
• This model makes the importance of feedback clear.
It shows that most communication is , indeed, a two
way affair in which we both send and receive
messages.