Business Research - An Introduction: Dr. Abhilasha Jindal Asst. Professor
Business Research - An Introduction: Dr. Abhilasha Jindal Asst. Professor
Business Research - An Introduction: Dr. Abhilasha Jindal Asst. Professor
An Introduction
Scientific methods
Planned step
Structural Approach
Not-Spontaneous
Focused
Limited to Specific Scope
Answers4
Finding Answers
End step of Research
“Research is Successful when one finds final Answer (s)”
Introduction
Business researchers systematically collect, compile,
analyze, and interpret data to provide quality
information based on which a decision maker will be able
to take a decision in an optimum manner.
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Qualitative versus Quantitative Research
Data
• Quantitative = numeric data
• Qualitative = non-numeric data
– Caveat – all qualitative data can be coded and all
quantitative data is based on judgment
• Common Assumption:
– Qualitative Data = preliminary
– Quantitative Data = confirmatory
Qualitative vs. Quantitative Research
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RESEARCH
DESIGN
RESEARCH DESIGN refers to the plan, structure, and strategy of
research--the blueprint that will guide the research process.
The research design is the master plan specifying the methods and
procedures for collecting and analyzing the needed information.
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A Classification of Research
Designs
Research Design
Exploratory Conclusive
Research Design Research Design
Descriptive Causal
Research Research
Cross-Sectional Longitudinal
Design Design
Overview of Research Design
Exploratory
• “discovery”
Descriptive
• “relationships”
Causal
• “cause-and-effect”
Exploratory Research
As the name indicates, exploratory research is mainly used
to explore the insight of the general research problem. This
is used for the following purposes:
Completion Task
Same Sample
Longitudinal Sample
also Surveyed
Design Surveyed at
at T2
T1
Time T1 T2
Causal Research
Causal research is conducted to identify the cause-and-
effect relationship between two or more business (or
decision) variables. Many business decisions are based on
the causal relationship between the variables of interest.
• Facts??
• What CIL is willing to examine???
• How you will undertake the research???
• Steps???