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    General Motors

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    Subham Verma
    General Motors is an American automaker founded in 1908 that designs, manufactures and markets vehicles under 10 brands. It employed 212,000 people globally and was the world's largest automaker for 77 years until 2008. However, GM struggled in India due to a lack of diverse products, outdated technology, an inability to adapt quickly to market changes, and weak leadership. These factors diminished GM's dealer network and consumer confidence in India.

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    General Motors

    Uploaded by

    Subham Verma
    188 views15 pages
    General Motors is an American automaker founded in 1908 that designs, manufactures and markets vehicles under 10 brands. It employed 212,000 people globally and was the world's largest automaker for 77 years until 2008. However, GM struggled in India due to a lack of diverse products, outdated technology, an inability to adapt quickly to market changes, and weak leadership. These factors diminished GM's dealer network and consumer confidence in India.

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    General Motors is an American automaker founded in 1908 that designs, manufactures and markets vehicles under 10 brands. It employed 212,000 people globally and was the world's largest automaker for 77 years until 2008. However, GM struggled in India due to a lack of diverse products, outdated technology, an inability to adapt quickly to market changes, and weak leadership. These factors diminished GM's dealer network and consumer confidence in India.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    188 views15 pages

    General Motors

    Uploaded by

    Subham Verma
    General Motors is an American automaker founded in 1908 that designs, manufactures and markets vehicles under 10 brands. It employed 212,000 people globally and was the world's largest automaker for 77 years until 2008. However, GM struggled in India due to a lack of diverse products, outdated technology, an inability to adapt quickly to market changes, and weak leadership. These factors diminished GM's dealer network and consumer confidence in India.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    General Motors

    Introduction

     General Motors Company, aka GM, founded in 16


    September 1908, is an American multinational
    corporation headquartered in Detroit, Michigan that
    designs, manufactures, markets and services.
     General Motors produces vehicles in 37 countries
    under ten brands: Chevrolet, Buick, GMC, Cadillac,
    Opel, Holden, Vauxhall, Wuling, Baojun, Jie Fang,
    UzDaewoo.
     From 1931 through 2007, General Motors led global
    vehicle sales for 77 consecutive years.
     General Motors employs 212,000 people and does
    business in 157 countries.
     In 2008, 2009, and 2010, GM has ranked as the
    second largest global automaker by sales.
     Until 2008, when it was overtaken by Toyota, GM
    was the world's biggest carmaker, producing well
    over 9m cars and trucks a year in 34 different
    countries.
    PESTEL ANALYSIS

    Political Factors
     Governmental promotion of public transport and
    other alternatives
     Aggressive tax policies on combustion-type
    automobiles
     Political stability in major markets

    Economic Factors
     High growth rate of developing markets
     Economic stability of major markets
     Rising competition in developing markets
    Social Factors
     Increasing demand for electric vehicles
     Increasing demand for self-driving vehicles
     Increasing demand for vehicle-sharing and ride-
    hailing programs
    Technological Factors
     V Increasing implementation of self-driving vehicle
    technology
     Rising fuel efficiency in automobiles
     Increasing development of electric vehicles
    Environmental Factors
     Changes in climate patterns
     Rising concerns on the air quality effects of
    automotive emissions
     Rising interest in business sustainability
    Legal Factors
     V Expanding regulations on automobile safety
     Stricter emissions regulations
     Expanding environmental regulations
    WHAT WENT WRONG WITH GENERAL MOTORS

     1. A lack of products: Other Company Like Maruti


    and Hyundai have a diverse product portfolio, every
    Rs 10,000 can get you an entirely different car. And
    both update their portfolio with an alarming pace so
    you never feel any single product is outdated. But
    this was not in the case of General Motors they were
    following South East Asian market policies.
     2. Network: General Motors had at one point in
    time where they have enough network with over 400
    dealers, but diminishing consumer confidence in the
    products and strained relations between consumers
    and dealers reduces there netwwork to 200.
     3. Outdated technology: Most of GM's cars barely
    matched up to what their competitors were offering.
    The platforms themselves were nearly a decade old,
    the engines older. In trying to be cost efficient and
    still meet certain emission requirements General
    Motors used technology that barely helped them
    scrape through.
     Plus, the quality of components over time got poorer
    and poorer.
     4. Inability to read the market and adapt
    quickly: One aspect that General Motors failed to
    work on was their preparedness to adapt to the
    dynamics of the market.
     5. Global challenges: It meant shaping up and
    consolidating their businesses around the world.
    Unfortunately it seems that play came in too late. In
    the meantime competitors got so strong and market
    share for GM shrunk to so low a level
     6. Weak leadership teams: Over time General
    Motors has also been plagued with a team of leaders
    that really couldn't take their mandates too far.
     The organisation here in India turned out more
    bureaucratic than any other automotive
    manufacturer in India and that has been a critical
    reason for its downfall.
    Thank You

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