Lesson 1

Scenario:
We are now living in a 21st

century, where people are dependent
on technology. Imagine, you wake up
one day to find no internet, libraries,
and cell phones. Newspaper,
magazines, radio stations and TV
channels have also disappeared.
• How would you be informed of anything now?
• What ways would you have to communicate with
one another?
• How would you share information and
communicate news and events?
• What would happen with the decisions you usually
make?
• How would it affect the way you live?
• What would you personally miss most in such a
situation?
• What would society lose in this situation?
ACTIVITY:
• On a sheet of paper answer the table below. Indicate how many hours
have you spent with this media and information providers.
Weekly Interaction Log with Information and Information Providers

Media or Information Provider Numbers of hours in a week
Youtube
Facebook
Television
Books
Others
Questions:
• Which media provider did you spend the
most? Why?
• What roles does media play in your lives?
LITERACY
The ability to identify, understand,
interpret, create, communicate and
compute, using printed and written
materials associated with varying context.
Literacy involves a continuum of learning,
wherein individuals are able to achieve
their goals, develop their knowledge and
potential, and participate fully in their
community and wider society.
MEDIA
The physical objects used to
communicate with, or the mass
communication through physical objects
such as radio, television, computers,
film, etc. It also refers to any physical
object used to communicate messages.
MEDIA LITERACY
The ability to access, analyze,
evaluate, and create media in a variety
of forms. It aims to empower citizens by
providing them with the competencies
(knowledge and skills) necessary to
engaged with traditional media and new
technologies.
CONCEPTS FOR MEDIA LITERACY
• Media are Constructions
- it is created by individuals who
make conscious and unconscious
choices about what to include, what to
leave out and how to present what is
included.
- these decisions are based on
the creators’ own point of view.
• Audiences Negotiate Meaning
- any media product is not created solely
by its producers but is, instead a collaboration
between them and the audience.
Individual Factors to Considered in Media
Product:
a. age c. race
b. gender d. social status
• Media Have Commercial Implications

- media production is business
and must, therefore, make a profit.
• Media Have Social and Political
Implications
- media convey ideological
messages about values, power and
authority.
Each Medium Has a Unique Aesthetic
Form
- the content of media depends in
a part on the nature of the medium.
INFORMATION
A broad term that covers
processed data, knowledge derived
from study, experience, instruction,
signals and symbols.
INFORMATION LITERACY
The ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
Technology
Critical
Synthesis
Thinking
Information
Literacy
Communica Problem
tion Solving
TECHNOLOGY LITERACY
The ability of an individual, either
working independently or with others,
to responsibly, appropriately, and
effectively use technological tools.
Using these tools an individual can
access, manage, integrate, evaluate,
create and communicate information.
MEDIA AND INFORMATION
LITERACY
The essential skills and
competencies that allow individuals to
engage with media and other
information providers effectively, as
well as develop critical thinking and
life-long learning skills to socialize and
become active citizens.
IMPORTANCE OF MEDIA
LITERACY
1.Media education brings the world
into the classroom, giving
immediacy and relevance to
traditional subjects such as History,
English, Health, Civics and the
Creative Arts. It serves as a perfect
bridge for subject integration and
interdisciplinary studies.
IMPORTANCE OF MEDIA
LITERACY
2. Media education embodies and
furthers current pedagogy, which
emphasizes student-centered
learning, the recognition of multiple
intelligences, and the analysis and
management – rather than just the
simple storing of information.
IMPORTANCE OF MEDIA
LITERACY
3.Media education is grounded in the
sound pedagogical approach of
starting learning where kids are at.
The media – music, comics,
television, video games, the Internet
and even ads – are a part of life that
all kids enjoy. Media create a shared
environment and are therefore,
catalyst for learning.
IMPORTANCE OF MEDIA
LITERACY
4. Media education encourages young
people to use multimedia tools
creatively, a strategy that
contributes to “understanding by
doing” and prepares them for a
workforce that increasingly
demands the use of sophisticated
forms of communication.
IMPORTANCE OF MEDIA
LITERACY
5.In a society concerned about
growing youth apathy to the political
process, media education engages
young people in “real-world” issues.
It helps young people to see
themselves as active citizens and
potential contributors to public
debate.
Fake or Real News?
1.“Kathniel, hiwalay na nga ba?”
2.“China, sasakupin na ang
intramuros”
Fake or Real News?
Questions:
• Did you believe these news items
were true? How did you know they
were true/false?
• Are all news and information on the
Internet true? Why or why not?
• Who gets to post news item online?
Expound.

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Lesson 1

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Scenario:

We are now living in a 21st

Weekly Interaction Log with Information and Information Providers

• Media Have Commercial Implications

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