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    Reckitt Benckiser

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    Sadaf Tareen
    Reckitt Benckiser's brands include Dettol, Strepsils, Veet, Airborne, Gaviscon, Harpic, Mortien, Air Wick, Cherry, Robin Blue, Durex, Dettol Surface Cleaner, and Vanish. Its official distributor in Pakistan is

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    Reckitt Benckiser

    Uploaded by

    Sadaf Tareen
    286 views9 pages
    Reckitt Benckiser's brands include Dettol, Strepsils, Veet, Airborne, Gaviscon, Harpic, Mortien, Air Wick, Cherry, Robin Blue, Durex, Dettol Surface Cleaner, and Vanish. Its official distributor in Pakistan is

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    Internship report

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    Reckitt Benckiser's brands include Dettol, Strepsils, Veet, Airborne, Gaviscon, Harpic, Mortien, Air Wick, Cherry, Robin Blue, Durex, Dettol Surface Cleaner, and Vanish. Its official distributor in Pakistan is

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    286 views9 pages

    Reckitt Benckiser

    Uploaded by

    Sadaf Tareen
    Reckitt Benckiser's brands include Dettol, Strepsils, Veet, Airborne, Gaviscon, Harpic, Mortien, Air Wick, Cherry, Robin Blue, Durex, Dettol Surface Cleaner, and Vanish. Its official distributor in Pakistan is

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    JHhhh

    Health>Hygiene>Home
    Introduction

    Reckitt Benckiser

    Group is a British multinational consumer goods company headquartered in Slough,


    England. It is a producer of health, hygiene and home products. It was formed in
    1999 by the merger of the UK-based Reckitt & Colman pvt and the Netherlands-
    based Benckiser

    CEO: Rakesh Kapoor (Sep 2018–)


    Headquarters: Slough, United Kingdom
    Number of employees: circa 40,000 (2019)
    Revenue: 12.6 billion GBP (2018)
    Founder: Johann Benckiser
    Subsidiaries: Mead Johnson, Crookes Healthcare
    Vision And Mission

    •Our vision

    • is a world where people are healthier and live better

    •Our Mission

    •is to make a difference by giving people innovative solutions for healthier lives and
    happier homes. This means we are expanding our capabilities and investing in
    innovation to stay ahead of the game
    Company Profile
    Business Activities
    The Company is engaged in manufacturing and marketing of
    consumer household and pharmaceutical products
    Status of Company
    The Company is incorporated in Pakistan as a public limited
    company
    Company Registration Number
    913/19510707
    National Tax Number
    0823778-6
    Registered Office Locations
    Head Office: 3rd floor, Tenancy 04-05, Corporate Office
    Block, Dolmen City, HC-3, Block 4, Scheme 5, Clifton, Karachi.
    Factory: F-18, Sind Industrial Trading Estates, Karachi
    Brands

    RB's brands include the antiseptic brand Dettol, the sore throat medicine Strepsils,
    the hair removal brandVeet, the immune support supplement Airborne,, the
    indigestion remedy Gaviscon, Toilet and Bathroom Cleaner Harpic, Mosquito killer
    Mortien the air freshener Air Wick, Shoe Care cherry, Clothing Solution Robin Blue,
    Durex love sex, Dettol Surface cleaner,and Vanish.
    Distribution Channel

    A distribution channel represents a chain of businesses or intermediaries


    through which the final buyer purchases a good or service. Distribution
    channels include wholesalers, retailers, distributors, and the Internet. In a
    direct distribution channel, the manufacturer sells directly to the consumer.
    Official Distributor Of Rb in Pakistan is premier Agencies Pakistan
    Marketing Mix

    Reckitt Benckiser Marketing Mix (4Ps) Strategy. Marketing Mix


    of Reckitt Benckiser analyses the brand/company which covers 4Ps
    (Product, Price, Place,Promotion) and explains the Reckitt Benckiser
    marketing strategy. The article elaborates the pricing, advertising &
    distribution strategies used by the company.
    Reckitt benckiser using the multiple media channel to communicate
    the customer about ther product thro.

    • Electronic media
    • Social media
    • Bill boards
    • Internet Media(you tube, vid mate)
    • Social Events
    Thank you

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