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    Principles of Marketing

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    Chester Ian Villanueva
    Marketing involves researching customer needs, promoting products and services, selling to customers, and distributing offerings. The goal of marketing is to create relationships with customers by communicating with them, exceeding their expectations, soliciting feedback, connecting through various channels, and showing appreciation. Traditional marketing approaches include print, broadcast, direct mail, and telephone advertising to promote offerings and build awareness.

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    Principles of Marketing

    Uploaded by

    Chester Ian Villanueva
    80 views28 pages
    Marketing involves researching customer needs, promoting products and services, selling to customers, and distributing offerings. The goal of marketing is to create relationships with customers by communicating with them, exceeding their expectations, soliciting feedback, connecting through various channels, and showing appreciation. Traditional marketing approaches include print, broadcast, direct mail, and telephone advertising to promote offerings and build awareness.

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    Teaching guide

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    Marketing involves researching customer needs, promoting products and services, selling to customers, and distributing offerings. The goal of marketing is to create relationships with customers by communicating with them, exceeding their expectations, soliciting feedback, connecting through various channels, and showing appreciation. Traditional marketing approaches include print, broadcast, direct mail, and telephone advertising to promote offerings and build awareness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    80 views28 pages

    Principles of Marketing

    Uploaded by

    Chester Ian Villanueva
    Marketing involves researching customer needs, promoting products and services, selling to customers, and distributing offerings. The goal of marketing is to create relationships with customers by communicating with them, exceeding their expectations, soliciting feedback, connecting through various channels, and showing appreciation. Traditional marketing approaches include print, broadcast, direct mail, and telephone advertising to promote offerings and build awareness.

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    © All Rights Reserved
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    of 28

    Marketing Principles and Strategies

    DEFINITION OF MARKETING

     Marketing is the business process of creating


    relationships with customers and satisfying them.
    WHAT IS MARKETING?

    Marketing is a business process.

     Marketing involves:
     Researching
     Promoting
     Selling
     and distributing your products or services.
    Marketing is a business process:

    1) Researching

     The process of gathering, analyzing and interpreting information about a


    market, about a product or service to be offered for sale in that market, and
    about the past, present and potential customers for the product or service.

     Characteristics, spending habits, location and needs of your business's target


    market, the industry as a whole, and the particular competitors you face.
    Marketing is a business process:

    2) Promoting

     refers to any type of marketing communication used to


    inform or persuade target audiences of the relative
    merits of a product, service, brand or issue.
     The aim of promotion is to increase awareness, create
    interest, generate sales or create brand loyalty.
    Marketing is a business process:

    3) Selling

     is a transaction between the seller and the prospective


    buyer or buyers where is exchanged for goods or
    services.
    Business process of marketing:

    4) Distributing your products or


    services.

     Distribution is the process of making a product or


    service available for the consumer or business user
    who needs it.
    WHAT IS MARKETING?

    Marketing is a business process.

     Marketing involves:
     Researching
     Promoting
     Selling
     and distributing your products or services.
    DEFINITION OF MARKETING

    Marketing is the business process of creating


    relationships with customers and satisfying them.
    DEFINITION OF MARKETING

    Marketing is the business process of creating


    relationships with customers and satisfying them.
    DEFINITION OF MARKETING

    Marketing is the business process of creating


    relationships with customers and satisfying them.
    Marketing creates relationships
    with customers

     Building relationships is key to learning your


    customers’ needs.
     To create customer relationships, and keep them
    strong, you must do all you can to engage customers.
     Here are five ways to build customer relationships and
    keep them coming back.
    HOW TO CREATE RELATIONSHIPS WITH CUSTOMERS?

    1) Communicate

     Rather than just telling customers about your business,


    have conversations with them.
     Find out what your customers need, then show them that
    you have a solution to their problem.
    HOW TO CREATE RELATIONSHIPS WITH CUSTOMERS?

    2) Exceed expectations

     Impress your customers so that they will keep coming back.


     For example, you can deliver a product or service faster
    than anticipated.
    HOW TO CREATE RELATIONSHIPS WITH CUSTOMERS?

    3) Ask for feedback.

     Customer feedback helps you hone your customers’ specific


    needs so you can find the best solutions to their problems.
     The better your offering meets their needs, the more your
    business will grow.
    HOW TO CREATE RELATIONSHIPS WITH CUSTOMERS?

    4) Connect

     With technology, there are more ways to begin


    conversations with your customers than ever before.
     There are many online tools and social media outlets you
    can use to reach customers.
    HOW TO CREATE RELATIONSHIPS WITH CUSTOMERS?

    5) Show appreciation

     Reward long-time customers with a loyalty discount


    program.
     You can hand out reward cards, or use a loyalty
    program app to track customer rewards.
    HOW TO CREATE RELATIONSHIPS WITH
    CUSTOMERS?

    1. Communicate
    2. Exceed expectations
    3. Ask feedback
    4. Connect
    5. Show appreciation
    DEFINITION OF MARKETING

    Marketing is the business process of creating


    relationships with customers and satisfying them.
    Marketing Satisfies Customers’
    needs and wants

     Fulfilling the consumer needs start with


    understanding what your product does and how it
    helps people.
    Lesson:
     DEFINITION OF MARKETING
     Marketing is a business process.
     Researching

     Promoting

     Selling

     Distributing your products or services.


     Marketing creates relationships with customers
     Communicate

     Exceed expectations

     Ask for feedback

     Connect

     Marketing Satisfies Customers’ needs and wants

     TRADITIONAL APPROACHES OF MARKETING


    Traditional Marketing Approach
     Traditional marketing is a rather broad category that
    incorporates many forms of advertising and
    marketing.
     It's the most recognizable types of marketing,
    encompassing the advertisements that we see and hear
    every day.
     Most traditional marketing strategies fall under one of
    four categories: print, broadcast, direct mail, and
    telephone.
    Traditional Marketing Approach
    Printed:
    Includes advertisements in
    newspapers, newsletters,
    magazines, brochures, and
    other printed material for
    distribution.
    Traditional Marketing Approach

    Broadcast:
    Includes radio and television
    commercials, as well as
    specialized forms like on-
    screen movie theater
    advertising.
    Traditional Marketing Approach
    Direct mail:
    Includes fliers, postcards,
    brochures, letters, catalogs,
    and other material that is
    printed and mailed directly
    to consumers.
    Traditional Marketing Approach

    Telemarketing:
    Includes requested calling
    and cold calling of
    consumers over the phone.
    Traditional Marketing Approach

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