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    Meaning and Objectives of Public Relations: Name: Deepak Dabi

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    Deepak
    Public relations involves establishing and maintaining mutual understanding between an organization and its publics. It is the practice of managing information spread between an individual/organization and the public. Public relations aims to inform various stakeholders including customers, investors, partners and employees. It also addresses objectives like building product awareness, creating interest, providing information, and reinforcing brands. Public relations establishes relationships, analyzes public perceptions, and ensures organizational policies align with public interests through communication programs. It is a planned management function that evaluates attitudes and involves audiences, communication, media, advertising, and news. Public relations is crucial for any organization's sustainable long-term growth and survival in the market.

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    Meaning and Objectives of Public Relations: Name: Deepak Dabi

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    Deepak
    15 views11 pages
    Public relations involves establishing and maintaining mutual understanding between an organization and its publics. It is the practice of managing information spread between an individual/organization and the public. Public relations aims to inform various stakeholders including customers, investors, partners and employees. It also addresses objectives like building product awareness, creating interest, providing information, and reinforcing brands. Public relations establishes relationships, analyzes public perceptions, and ensures organizational policies align with public interests through communication programs. It is a planned management function that evaluates attitudes and involves audiences, communication, media, advertising, and news. Public relations is crucial for any organization's sustainable long-term growth and survival in the market.

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    Public relations involves establishing and maintaining mutual understanding between an organization and its publics. It is the practice of managing information spread between an individual/organization and the public. Public relations aims to inform various stakeholders including customers, investors, partners and employees. It also addresses objectives like building product awareness, creating interest, providing information, and reinforcing brands. Public relations establishes relationships, analyzes public perceptions, and ensures organizational policies align with public interests through communication programs. It is a planned management function that evaluates attitudes and involves audiences, communication, media, advertising, and news. Public relations is crucial for any organization's sustainable long-term growth and survival in the market.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    15 views11 pages

    Meaning and Objectives of Public Relations: Name: Deepak Dabi

    Uploaded by

    Deepak
    Public relations involves establishing and maintaining mutual understanding between an organization and its publics. It is the practice of managing information spread between an individual/organization and the public. Public relations aims to inform various stakeholders including customers, investors, partners and employees. It also addresses objectives like building product awareness, creating interest, providing information, and reinforcing brands. Public relations establishes relationships, analyzes public perceptions, and ensures organizational policies align with public interests through communication programs. It is a planned management function that evaluates attitudes and involves audiences, communication, media, advertising, and news. Public relations is crucial for any organization's sustainable long-term growth and survival in the market.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    MEANING AND

    OBJECTIVES OF PUBLIC
    RELATIONS
    SUBJECT: BUSINESS
    COMMUNICATION

    NAME: DEEPAK DABI (10)


    DEEPAK YADAV (57)
    PUBLIC
    RELATIONS
    “Public Relation is the deliberate, planned
    and sustained effort to establish and maintain
    mutual understanding between an
    organization and its publics.”
    MEANING OF
    PUBLIC RELATION
    • Public relations is the practice of managing
    the spread of information between an
    individual or an organization and the public.
    • Public relation is much more different from
    advertising.
    • The aim of public relations is to inform the
    public, prospective customers, investors,
    partners, employees and other stakeholder.
    • Public relations professionals typically work
    for PR and marketing firms, businesses and
    companies, government and public officials.
    • Public relation specialists establish and
    maintain relationships with an organization’s
    target audience, the media, and other opinion
    leaders.
    OBJECTIVES
    Like other aspects of marketing promotion , public
    relations is used to address several broad
    objectives including:
     Building Product Awareness: Giving awareness
    regarding the relaunching product.
     Creating Interest: PR creates interest among public
    regarding the product.
     Providing information: PR can be used to
    provide information about the product in
    depth.
     Stimulating demand
     Reinforcing Brand: The brand reinforcing
    majorly focuses on maintaing the brand alive
    among the existing and new customers.
    FUNCTIONS
    • Public relations is establishing the relationship among
    the two groups.
    • Art or science of developing reciprocal understanding
    and goodwill.
    • It analyses the public perception and attitude,
    identifies the organization policy with public
    interest and then executes the programmes for the
    communication with the public.
    ELEMENTS
    A planned effort or management function.
     Evaluation of the public attitudes and
    opinions.
     An organization’s policies, procedures and
    actions as they relate to said organization’s
    publics.
    Audiences
    Communication
    Society

    PUBLIC
    RELATONS
    Advertis News
    ing

    Media
    Social
    CONCLUSION
     From above presentation we can understand that
    PR is a crucial factor for sustainable growth for
    any organisation. i.e. Large scale or small scale.
     It enable an organisation to survive for long term
    into market.
    Thank
    you☺

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