Paradox Overview 2012
Paradox Overview 2012
Paradox Overview 2012
History
Designed
inside and o
ut
Personal & Professional Service
“Success is
driven by sa
-Tami Vans tisfied custo
ower mers.”
CEO, Parado
Director x Innovation
and Global M
arketing
In-house R&D
• Communications
• Software
• Hardware
• Firmware
• MIS
• Test lab
• Maintenance
Product Development
• Idea Sources
– Distributor needs
– Market needs
– Client’s feedback
– Innovative ideas
• Product Development
– Specifications / requirements
– Feasibility
– Feedback loop (R&D customers)
– Evaluation and validation
Production
• Multi-discipline support
– Technical
– Marketing
– Commercial
• In-house development of support materials
– Writing
– Graphics
– Multi-media
• Integrated marketing campaigns
– Web
– Print
– Video
• Informative newsletters
• Localization and translation (limited)
visit: paradox.com marketing
documentation
Challenges
Market Forces
• Rapid technology advancements
• Intruder sophistication
• Changing standards and certifications
Paradox Drivers
• To lead the market
• To deliver quality goods at sensible prices
• To provide superior customer service
E.N. 50131
Distributor Ecosystem
• Distributors
– Sixty-six distributors in over 100 countries
Around the Globe
Technical Commercial
Global Distributor Support Bahamas
Tel: +1 450 491 7444 Tel: +1 242 352 7766