Paradox Overview 2012

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Providing security for 25 years.

History

• Privately-owned company, founded in 1989


• Distribution in over 100 countries
• State-of-the-art manufacturing facility:
– 16,000 square meters (170,000 square feet)
• Creating industry firsts (many different patents)
– Digiplex encrypted bus structure system
– Award-winning wireless Magellan console
– Internet communication and PC software-driven products
• Driven to develop revolutionary, innovative
products
• Investing in technological revolution and
increasing production capacity
Our Promise

• Innovative thinking, design & delivery


• Pioneering technology
• Personal and professional service
Innovative Thinking

• Keep the customer and end-user first


• Provide comprehensive solutions for security
needs
• Leverage/lead industry and technology
advancements
• Strive to improve of user experience
“We provide
security, in th
word, e emotional
sense of the
that is what
drives our in
novation.”
– Shmuel He
founder rschkovitz, P
aradox owne
r&
Pioneering Technology

• Deliver superior products


– Functionality and reliability
– User interface
– Ease of use and installation
– Sleek exterior design
– Support documentation
– Localization and translation

Designed
inside and o
ut
Personal & Professional Service

• Dedicated commercial account representatives


• Trained, skilled distributor support team
• Responsive marketing structure
• Hands-on private ownership

“Success is
driven by sa
-Tami Vans tisfied custo
ower mers.”
CEO, Parado
Director x Innovation
and Global M
arketing
In-house R&D

• Communications
• Software
• Hardware
• Firmware
• MIS
• Test lab
• Maintenance
Product Development

• Idea Sources
– Distributor needs
– Market needs
– Client’s feedback
– Innovative ideas

• Product Development
– Specifications / requirements
– Feasibility
– Feedback loop (R&D customers)
– Evaluation and validation
Production

• State of the art production lines


• In-house production
• In-house assembly & QA
• In-house printing & packaging
Global Marketing

• Multi-discipline support
– Technical
– Marketing
– Commercial
• In-house development of support materials
– Writing
– Graphics
– Multi-media
• Integrated marketing campaigns
– Web
– Print
– Video
• Informative newsletters
• Localization and translation (limited)
visit: paradox.com  marketing
documentation
Challenges
Market Forces
• Rapid technology advancements
• Intruder sophistication
• Changing standards and certifications

Paradox Drivers
• To lead the market
• To deliver quality goods at sensible prices
• To provide superior customer service

E.N. 50131
Distributor Ecosystem

Installers End Users


Integrators - residential
Distributors - industrial
Monitoring
Stations - retail
- hospitals
- military
- finance
-
governmen
t
Distribution Network

• Our distributors = our


partners
• Personal approach
• Constant dialogue
• Open to feedback
• Beta program
Partner Reach

• Distributors
– Sixty-six distributors in over 100 countries
Around the Globe

Paradox Canada – Paradox Security Systems Ltd

Paradox Bahamas Paradox USA Paradox Israel


Paradox Security Paradox USA of Paradox Innovation
Systems (Bahamas) Florida, Inc. Ltd.
Ltd.
Distributor Support

Technical Commercial
Global Distributor Support Bahamas
Tel: +1 450 491 7444 Tel: +1 242 352 7766

Spanish Language Support Canada


Tel: +1 305 994 8186 Tel: +1 450 491 7444
Thank You

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