SUBMITTED TO:- SUBMITTED BY:-

Ms. NIDHI NAYNA MAYANK BAJPAI

BHMCT-8th SEM
150040202012
 ABSTRACT
 Wellness tourism is a new niche market extensively spreading across the
globe. In many countries the wellness components vary with the prevalence
of varieties of wellness therapies. India has an advantage to be known as the
home for wellness. Many of the recognized wellness practices like Yoga,
Ayurveda have its origin in India and are being practiced since time
immemorial.
 India's natural and cultural resources are the foremost offerings of the
country's wellness tourism sector. Although wellness tourism in India is in
its infancy, it has immense potential to cater to the dynamic needs of the
consumer. To achieve this, the assessment and development of wellness
tourism resources in India becomes absolutely important. In line with this,
the paper tries to assess the credentials of wellness tourism, the choices
available to the consumers and how hospitality domain can tap the unbeaten
potential which the sector holds.
 INTRODUCTION
 Human life quality is degrading day-by-day mainly because of the deprivation of
the living standards and the fast-forward routine. A large number of populations
are somehow suffering from at least of one the recent diseases like Obesity,
Blood pressure, Diabetes, Cardio vascular disorders. Some of these diseases are
naturally born, but most of the diseases are prevailing in the population due to
reprehensible lifestyle and the ignorance of the people. These all has resulted
into premature ageing as well as unfortunate death all across the globe. Thus,
now wellness has become a desirable requisite for human being. This has given
rise to a new niche market of health concussed people and so a booming sector
of wellness tourism.
 WHAT IS WELLNESS?

 “Wellness is defined as the optimal functioning of body and creative

adapting to an environment that involves the whole person.”
 “The fact or condition of being physically and mentally healthy.”
 “The quality or state of being healthy” is called wellness.
 “Wellness is considered the optimal state of health.”
 “Wellness involves a healthy balance of mind, body and spirit which
results in overall feeling of well-being.”
OBJECTIVE OF THE STUDY
 To have critical incites, what actually Wellness Tourism in India is all about
 To examine what are the opportunities existing for wellness tourism in India
 To observe the opinion of various researchers regarding wellness
opportunities in India
 NEED FOR THE STUDY
 No wonder “Wellness Tourism” is now developed into a global
phenomenon and is continuously growing at fast pace.
 Globally people are searching for destinations known for wellness tourism.
Many countries realizing fact has revived their tradition and techniques to
cater the stipulates like Massages, Spas, Wellness centers and resorts
(Including Yoga, Tyo Yin,Siddha, Ayurveda etc.)
 Even Government of India realizing importance of wellness sector has taken
several steps to cater the need of the global market (Like dawning Ministry
of AYUSH, National/International Wellness Tourism Conferences/ Events/
Festivals). But still lot more is needed and various underlying opportunities
are untapped in the Indian wellness tourism sector.
 This study is undertaken to focus on such pre-explored and current
opportunities in wellness tourism which is India’s need of the hour to
meet global standards and competitions.
 DIMESIONS OF WELLNESS
Tourist Typical References
Motivation Locations/Activities
Corporeal/ e.g., spas, massage, yoga Lehto, Brown, Chen, & Morrison (2006);
Physical Puczkó & Bachvarov (2006);
Wellness.com, Inc. (2015)
Escapism and e.g., the beach, the spa, Pechlaner & Fischer (2006) Puczkó &
Relaxation Mountains Bachvarov (2006); Wellness.com, Inc.
(2015)
Existential and Psychological e.g., holistic centers Smith & Kelly (2006); University of
focused on self-development Redlands (2014)
and
philosophical
Contemplation

Spiritual e.g., pilgrimage, New Devereux & Carnegie (2006); Pernecky &
Age events, yoga Johnston (2006); Lehto, Brown, Chen, &
Retreats Morrison (2006); Wellness.com, Inc. (
2015)
Social/ Community based e.g., voluntary work, Devereux & (Carnegie (2006); Smith &
charity treks, holistic Kelly (2006); Wellness.com, Inc. ( 2015)
Centers
KEY INDUSTRY TRENDS IN
WELLNESS
 The growing wellness industry has attracted a large number of domestic
entrants and international players.
 Established players are pursuing revenue maximization through product and
service diversification and are exploring new global and domestic markets.
Franchising is emerging as a popular option for scaling up.
 Companies are actively seeking public and private equity investments to
fuel their growth.
 While there is strong optimism about future growth prospects, recovery of
investments may spread over a longer horizon than anticipated.
 WELLNESS TOURISM
OPPORTUNITIES IN INDIA
 A diverse country
 Well- positioned market
 Comparative advantage
 Rich conventional therapies/ practices
 Cost effectiveness
 Supporting future trends
 CHALLENGES FACED IN
INDIA
Challenges faced by users:
 Substandard facilities and poor infrastructure, especially in the unorganized
sector
 Unresponsive staff and poor ambience
 Doubts over the availability and skill of the service provider, thereby
hampering reliability
 Usage of substandard, ineffective and harmful products by service providers
with a view to regulate costs
 Over promise and under delivery by service providers leading to unmet
expectations of the clients
 CHALLENGES FACED IN
INDIA
Challenges faced by providers:
 Inherent cost and locational advantages of unorganized players leading to
strong competition
 Price sensitivity of the Indian customers, affected by the limited knowledge
of wellness service offerings
 Significant Investment costs and long payback periods due to a lag in
creating brand credibility and loyalty
 Shortage of skilled manpower and rising costs of inputs, rentals, advertising
and promotions
 Regional differences in the expected wellness service offering, leading to a
non-standardized approach for offerings
 CHALLENGES FACED IN
INDIA
Challenges faced by media:
 Difficulty in attracting a large base of players in the wellness field to
generate cost effective advertising solutions
 The inherent nature of localization in wellness services prevents media
companies to organize customer centric events across regions cost
effectively
 Creating wellness specific content for media can be a major challenge due
to a paucity of experts
 CHALLENGES FACED IN
INDIA
Challenges faced by education providers:
 Lack of awareness among the potential learner base, combined with a false
notion of low monetary benefit out of such an education
 Sustained focus among the learner base on traditional streams like science
and commerce
 Lack of accreditation/recognition bodies to underscore credibility and
enable differentiation
 CHALLENGES FACED IN
INDIA
Challenges faced by the Government:
 Difficulty in application of control over unorganized sector
 Difficulty in implementing a control mechanism for regular monitoring and
auditing unorganized players
 Hurdles in creating awareness in the consumers around the benefits and
safety of the centers which are compliant and accredited
 Challenges in Integrating of different government agency initiatives in the
wellness sector
 SWOT ANALYSIS OF
WELLNESS TOURISM
STRENGTHS
 Wellness is a synonym to India
 World class wellness facilities at affordable costs established at aesthetic locations.
 International visitors are already well versed with the alternative therapies prevailing in India.
 State- of-the-art equipment's, technology and procedure.
 Tourists are welcomed as 'guests' and made to feel at home in unfamiliar surroundings.
 Recognition and classification of centers facilitated by the Central and State Government.
 Ayurveda & spa available in all major resorts.
 Permanent cure of the disease and rejuvenation of body, mind and spirit imparted by the Wellness
therapies
 Predicted as best performing Country in wellness tourism by UNWTO.
 Wide range of tourism resources, equable climate, variety of cuisine and vivacious culture.
 The country has states for best services to the wellness tourists like Kerala, Uttarakhand, Himachal
etc. moreover Kerala has been selected by World Travel and Tourism Council as a partner State o
Wide usage of English
 SWOT ANALYSIS OF
WELLNESS TOURISM
WEAKNESSES
 Poor infrastructure in terms of roads, drainage and traffic systems.
 Unscientific waste management system and pollution control.
 The positive message and curative therapies of Ayurveda has not yet spread
globally to the full extend
 Presence of a large number of unlicensed alternative medical practitioners.
 If Ayurvedic medicines need to be exported, many countries pose
compulsion of a certification regarding non-existence of metals in
medicines.
 Open latrines, contaminated water and sewers convey a negative image
 Spread of diseases like swine flu, chikungunya, birds’ flue and leptospirosis.
o Irritating behavior from the local public towards foreign visitors.
 Lack of standardization in alternative Medicare and costing methods.
 Poor internet connectivity.
 Threat of terrorist activities.
 Lack of international accreditation.
 Poor coordination among tourism providers.
 SWOT ANALYSIS OF
WELLNESS TOURISM
OPPORTUNITIES
 Preventive healthcare
 Combination of Ayurveda, Spa, Meditation, Naturopathy or healthcare with
leisure tourism.
 More stress management and holistic treatment centers.
 Medical outsourcing.
 Government controlled information centers on Wellness in all countries.
 Organizing of International Wellness expos in India, annually.
 An exclusive website for wellness tourism facilities in India monitored by
Government.
 SWOT ANALYSIS OF
WELLNESS TOURISM
THREATS
 Commercialization of health care.
 Threat on the public health system due to over emphasis on health tourism.
 Sexual exploitation and development of sex tourism.
 Travel agents stress only on the massage part of Ayurveda
 Unlicensed and unqualified medical practitioners getting established.
 Hike in charges
 Adverse effects on culture
 Unhealthy competition among Wellness providers.
 METHODOLOGY
 This research project is based on secondary data; hence the facts and figures
are collected from the various sources i.e. journal articles, research reports,
policy drafts, websites, videos etc. regarding wellness tourism in India and
all across the globe.
 I have used the qualitative method for the research paper.
 CONCLUSION
 Wellness tourism is booming all over the world as an increasing number of
people are made to subscribe to sedentary lifestyles. This invariably creates
mental tension, physical strain, and also has a large base of consumers
willing to spend on themselves.
 And so people across the globe are seeking outlets to relieve pent pressure
and, thus, creating various business opportunities in the wellness industry
 Much has been achieved by way of increasing air seat capacity, increasing
trains and railway connectivity to important tourist destinations, four-laning
of roads connecting important tourist centers and increasing availability of
accommodation by adding heritage hotels to the hotel industry and
encouraging paying guest accommodation.
 To sum up, Indian tourism has vast potential for generating employment and
earning large sums of foreign exchange besides giving a flip to the country’s
overall economic and social development.