Property Portal Businesss Model

Name & Logo
Tag Line
Website
Official Address
The Foundation Team
Partner 01 Partner 02 Partner 03 Partner 04
Business Domain Marketing & Sales Technology
o Career details o Career details o Career details o Career details

Key Milestones
The Idea Collecting team App Launch. Another Co-Founder
The Next Day Jan 2015 Aug. 2015 Today
Late 2014 The Day After March 2015 July 2016
Meeting with co-founder Documentations. Web Launch Today

Market Overview
Real Estate
According to experts, the newly sanctioned
RERA bill will affect the real estate market a lot
Real estate market in India is about to touch $180 Bn by 2020. in upcoming years.
(*Source : HBJ Capital property research) More and more corporates are planning to
enter this segment and will spend lot of money
to create market presence. Digital marketing
will be at highest demand.
Digital Advertisements
10% of the overall budget will be spent on the advertisement of properties (approx. $ 18 Bn) Of
that 34% will be spent on the digital marketing (approx. $ 6.12 Bn)
(*Source : Info Edge Annual report)
To create a market presence & compete with

Augmented Reality the market, they will hunt for exclusive ways to
promote their brands. More and more
In April 2016, at F8 Conference held at San Francisco Mark Zuckerberg said “augmented reality technology will be used keep up with the
glasses are what we're trying to get to' competition.
Technology which changes overnight will play a

major role. What we are seeing today will soon
be replaced and upgraded. Developers will look
Online Booking for more interactive ways to promote their
properties and to keep their buyers engaged.
India is the second largest country in the e-commerce sales growth.
“ Tata Housing sells an apartment every two days through the online medium and expects at least 30 percent of its
sales to come from this platform in three to five years ”_ Brotin Banerjee, MD & CEO, Tata Housing.
Competitive Landscape
Listing      
Banner     × 
Augmented Reality × × × × × ×
CRM × × *  × ×
Property
Visualization × **  *×  *×
Online Booking × *×  × × ×
Document
Preservation × × × × × ×
* Need validation **Basic
Current Issue
Property Buyer
o Information overloaded, multiple sources.
o Inability to visualize the actual property before site visit
o Long cycle for identifying, selecting and finalizing the
right property
o Overall time consuming process.
Promoters
o Deal with multiple agencies for 3D , Listings & CRM.
o News paper advertisement costly and mostly ineffective
(due to lots of ads in cramped space)
o Ineffective marketing tools for the sales team at site
office
o Costlier to handle in-house digital marketing team
Single solution to bridge the gap
Property Buyers Promoters

Search, Assist, Explore & Block 3D Visualization
Construction Status update Listing
One click Notifications Ads Augmentation
Document Preservation CRM & Marketing Kit
Product
Solution Highlights
Business Model
Key Partners Key Activities Value Proposition Customer Customer Segment
Relationships
o Real estate developers o Product development & o For sellers, to list the o Property Sellers
o Property hunters management property under various o Personal assistance o Property buyers
o Brokers o Support segments. e.g. o Promotional offers o Banks (P)*
o Architects PropView, Prop360, Ads o Interior Designers (P)*
o News paper augmentation etc.
o Property Portals Key Resources o For buyers, to access Channels
each and every detail
o Skilled employees along with current
o Website
o Technology availability.
o Mobile app
o Also to visualize the
o PropView API
property at their
fingertips.
Cost Structure Revenue Streams
o Technology set-up o Property listing

o Salaries o Augmented Reality
o Promotions & Advertisements o PropView & PropView API
o Prop360
o Brokers
o Banners
o CRM
(P)* : Predicted
Current Traction
Financial Overview
Currently raising seed funding between 2.5 Cr. to 4 Cr.

Yr 1 Yr 2 Yr 3
Total Investment Required 2.5 3.0 3.6

Investor’s Share 2.5 0.9 0
Revenue 2.1 4.2 8.4
Net Profit -0.4 0.5 4.8
Monthly breakup of Investment Vs Profit (INR L).

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total
Income 0 0 0.1 3.03 13.25 16.28 18.69 21.8 27.38 32.76 35.49 40.99 209.75
Expenses 69.04 14.94 14.94 15.99 17.59 16.79 15.24 15.24 17.64 18.49 18.49 18.49 252.79
Profit -69.04 -14.94 -14.84 -12.96 -4.34 -0.51 3.45 6.56 9.74 14.27 17 22.5 -43.04
Capex Vs Opex 10% Opex
21% Advertisment
Capex
79% Opex 90% Salaries & others

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Property Portal Businesss Model

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Name & Logo

Business Domain Marketing & Sales Technology

o Career details o Career details o Career details o Career details

The Idea Collecting team App Launch. Another Co-Founder

The Next Day Jan 2015 Aug. 2015 Today

Late 2014 The Day After March 2015 July 2016

Meeting with co-founder Documentations. Web Launch Today

To create a market presence & compete with

Technology which changes overnight will play a

Property Buyers Promoters

Cost Structure Revenue Streams

o Technology set-up o Property listing

Currently raising seed funding between 2.5 Cr. to 4 Cr.

Total Investment Required 2.5 3.0 3.6

Monthly breakup of Investment Vs Profit (INR L).

Capex Vs Opex 10% Opex

79% Opex 90% Salaries & others

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