Vikram Singh

INDUSTRY POSITIONING &

PERSONAS COMPETITION

‹#›
Agenda

Industry
Size, growth and TAM/SAM/SOM

Personas
Changing consumer behavior and change drivers

Positioning & Competition

Points of differentiation and positioning

‹#›
Industry
Size, growth and TAM

‹#›
Industry
Event Corporate Event
Agencies/Planners/ Teams/Associations & Total spend on
Production Companies Organizations Events
Technology

$1T $14B
$9.1B
Annual Sales
2023, NA $7B $2.1B vs $1.14T Events
Marketing industry Sales
Software Spend (~7%) Software Spend (~15%)

122K 103K
Companies
2023, NA
100K 67K
More than 5 Event Marketers More than 5 Event Marketers
‹#›
Industry – TAM - Comprehensive b2b Marketeers Management Technology

$1.9T
PAM Assumptions
All projections are for year 2026, North America

Total market size (All Customer Segments) of $16B by 2026

TAM $9.1B in 2023
$ 16B Spend = ~15% of total marketing budget
(2026)
Some research suggests close to 30% - but this is an
optimistic measure
SAM $8B Companies in the market for event management platform =
50%
SAM = 50% of $16B = $8B

1% market share
SOM SOM = 1% of $8B = $80M

$80M
not to scale
‹#›
Personas
Changing consumer behavior and change
drivers

‹#›
Changing expectations & behaviors
BUYER PREFERENCES DEMAND FOR HYBRID EMPHASIS ON DATA &
78% of B2B marketers CAPABILITIES ANALYTICS
believe in the evolution of Hybrid event participation 87% of B2B marketers rely on
the industry and see that has grown by 38% in 2022 robust data and analytics
hybrid events are the future integrating both offline & capabilities to measure event
online events. success, track attendee
engagement, and gather insights
Features: virtual event for post-event analysis.
hosting, attendee
engagement tools & virtual
networking capabilities

INTEGRATION W/ EASE OF USE + CUSTOMIZATION +

MARTECH GAMIFICATION PERSONALIZATION
A whopping 90% of B2B With metaverse and high- B2B marketers expect any and
marketers expect to computing power and super- every solution to reflect their
leverage data from across bandwidths becoming brand, messaging and experiences
all touchpoints into their mainstream, buyers expect curated & customized for them.
martech to be able to platforms to be seamless and as
leverage data to drive leads fun-to-use and explore as
& business growth. possible - all of this with a
negligible learning curve.
‹#›
Event Management Software –
Benefits & motivations
By 2026, B2B organizations conducting hybrid events will see
25% more revenue and a 70% reduction in costs,
compared to competitors without hybrid events & experiences

Increase Unlock new Improve

revenue opportunities & efficiency
foster deeper,
better
relationships

‹#›
Personas and priorities

HEAD OF SALES
Foster & nurture better HEAD OF MARKETING OR
relationships w/ customers EVENTS
Increase sales productivity Ensure on-brand CX
Improve sales performance Explore new growth avenues -
Increase pipeline velocity unlock unlimited reach
Personalization & branding
Engagement
OWNER OR CEO Product/Service experience(s)
Fast time to market Flexible, scalable & future-proof
Low TCO solution
Increase revenue Integration w/ existing systems
Explore new growth avenues Easy to use, customize and
Increase efficiency and reduce deploy
cost
Channel conflict

‹#›
Positioning &
Competition
Points of differentiation and positioning

‹#›
 1
Bu
si
ne
Pr ss
b m i Ag
w usi ari
of ith nes ly f ili
te a s oc
n pl ag u
ty
of at i se Le
f
fe o ity d l d
rs rm a on
a n
lo tha d a dif
w t i f fe
TC s as ren
O. ver ter tia
y

2
ea tim ting
sy e
-to to wit
Ex -u lau h
se n
pe an ch,
r i d
Pr en
de im ce
pl liv ari Le
M atf eri ly f d
ar or ng oc
te m r u
ch p ic se
. re- h c d
in o on
te nt d
gr en if
at t fe
ed & re
w exp ntia

3
ith e ti
ex rie ng
is nc ba
tin es s
Cu g , w ed
st CM it on
S ha
&
om
Pr
bu im i za
ev ild ari bi
de en ing ly f lit
ep t e a oc y
x
fu p un se u Le
nc er iq d
tio ien ue on
d
na ce & d
lit , w hig iff
y. it h er
h ly en
a c ti
pl us at
4

at to in
fo m g
rm iz by
Points of differentiation

of ed
Te fe hy
ch rin b
g rid
no
Pr lo
te im gy
w ch ari
ar ith no ly f Ag
ch a log oc ili
ite pla ic us ty
ct tfo al ed
ur r ag o le
e. m il n
th ity di
d
at & ffe
ha ad re
s ap nt
a i
5

m tin atin
od g g
er to wi
In n ch th
du an
ge
st ,
Pr ry
of m i le
sp fer ari d
a ec ng y f i l
pl if
at ic ev ocu
fo in en se
rm du t m d
pu str an on
rp ies ag dif
os , e f
e- us me ere
bu e- n nt
ilt ca t te iat
fo se ch ing
rs so n b
pe r olo y
ci nic gy
fic h i
ne es, n
ed wi
‹#›

s. th
Competitive differentiators

Small
ENTERPRISE Mid-Market
Townhall
Cvent Hoppin
Remo
Stova (Aventri) AccelEvents
HeySummit
Bizzabo vFairs
OnAir
Certain Eventtia
Eventzilla
RainFocus
SpotMe

‹#›
Competitive differentiators
Niche
FEATURES + EASE OF USE TECHNOLOGY OR INDUSTRY OR VERTICAL
Cvent
INTEGRATION
Comprehensive feature set
Arlo
Training & Events
Scalability Bizzabo
Glocal platform AI-powered agenda builder
Extensive marketplace/integrations ML-powered personalized recommendations Eventsquid
Enhanced engagement & ROI Sports
vFairs
User-friendly platform Grip Attendify
Virtual boot features Event networking and AI-powered matchmaking Technology
Analytics & Reporting Personalized recommendations based on interests

Cvent
SpotMe Swapcard Hospitality
Engagement & interactivity .Personalized network + agenda selector
Customization & branding Enhanced attendee engagement
Advanced networking features vFairs
Integration capabilities Medical
Socio
Ai + big data driven experiences
Enhanced attendee engagement
‹#›
The Airmeet Advantage
TRADITIONAL EVENT
SOLUTIONS STANDARD EVENT
(BUILT FOR
SOLUTIONS Airmeet
WEBINARS/MEETINGS)

Custom Build LOWEST TCO

Business Deployed by TH
THE PARTNER THE PARTNER Functionality No Partner Tax
Custom Build TAX Custom Build TAX
Business Higher TCO Business Higher TCO
Delayed Time- Business FASTER TIME TO
Functionality Delayed Time- Functionality
to-market to-market Functionality MARKET
Available as Fully integrated
Modules Configure, not
code
THE Hybrid TAX
Custom Build Higher TCO
Missing Hybrid Delayed Time-
Features to-market Core Event
Core B2B
Management
Features
Features
Few Virtual
Features
‹#›
Positioning

Expertise Cost Leadership

HYBRID-NATIVE SEAMLESS INTEGRATION
Purpose-built, hybrid-native event Combine seamless branding,
management platform. unmatched control, and unparalleled
integration
AGILITY
Fast event deployment. LOW TCO
Out-of-box tools and features. Easy-
CUSTOM-EVERYTHING to-deploy solution
Control everything with custom
branding & end-to-end event MODERNIZATION
management tools Modernize legacy systems
Adopt new business models
Optimize existing investments

‹#›
 Account Management
Understanding the Client's Business
Building Relationships & Regular communication
Providing Support / Solutions & Managing expectations
Monitoring Satisfaction
Identifying Upselling Opportunities
Renewal and Retention
Documentation and Reports

WHY ME ?

Adept in Concept selling

(Plan like a democracy , execute like a dictatorship)
Not Afraid of hearing a NO
Have a proven track record of growing sales & accounts

‹#›
Thank You

‹#›