History of M&M Presentation

M&M HISTORY Sylvia Xi, 4R
WHEN WERE M&M’S INVENTED?

M&M’s were first introduced commercially in March of
1941 by Forrest Mars, when he got the idea for the
candy after observing soldiers eating small chocolate
beads encased in a hard sugar shell as part of their
rations during the Spanish Civil War.

WHY WERE M&M’S INVENTED?
Mars wanted to create a chocolate that that would be
able to resist melting in high temperatures. The sugar
coated chocolates he saw during the Spanish War were
perfect. The hard shell would make it much harder for
the chocolate to melt.

WHY ARE THEY CALLED M&M’S?
M&M’s were named to represent ‘Mars and Murrie.’ This was
because of Forrest Mar’s partnership with Bruce Murrie, the
son of Hershey executive William Murrie. This new partnership
would ensure a steady supply of resources to produce M&M’s
during World War 2. In return, Murrie was given a 20
percent stake in the M&M product.

WHAT WAS THE ORIGINAL
PACKAGING FOR M&M’S?
M&Ms were originally sold in cardboard tubes.
They were brown, red, orange, yellow, green or
violet. After the United States entered World War
2, the candies were exclusively sold to the military,
as part of the soldier’s rations.

AFTER WAR
• By the time the war was over and soldiers returned home,
soldiers were hooked on the new candies.
• Shortly after, the candies were made available to the
general public
• Forrest Mars bought out Murrie’s shares in the company and
took sole ownership of the M&M brand.

TIMELINE
• 1941- Mars was granted a patent for his manufacturing process and
production began in Newark, New Jersey.
•1948- Packaging hanged from a tube form to the characteristic brown pouch
we know today.
• 1950- The first "M" is imprinted on the candies in black, giving the chocolate
candies a unique trademark.
• 1954- M imprint on the candies changed to white, customers encouraged to

“Look for the M on every piece” to ensure they were getting the real thing,
and famous slogan "Melts in Your Mouth, Not in Your Hands" was born.
TIMELINE
• 1954 cont.- Peanut M&M’s were introduced and were only available in tan.
Cartoon characters Mr. Plain and Mr. Peanut also introduced.
• 1958- The success of M&M’S plain chocolate candies leads to the opening of a new
plant in Hackettstown, New Jersey.
• 1959- Forrest Mars, Sr. moved the corporate office of Mars, Incorporated from
Newark, New Jersey, to Washington D.C.
• 1960- Peanut M&M’s remixed to yellow, red and green instead of tan.
• 1980- M&M’s introduced internationally
•1990- M&M’s became a NASCAR sponsor

TIMELINE
• 1995- In 1995, the Mars candy company decided that having two shades of brown
M&Ms were unnecessary, so than tan M&M was taken out and replaced with the blue
M&M
• 1997- First M&M’s World opened in Las Vegas
• 2005- M&M’S World opened its second location in The Florida Mall in Orlando,
Florida.
• 2006- M&M’S World opened in Times Square New York City and is currently New
York City’s largest candy store.
• 2011- M&M’s World opened across the pond in London's Leicester Square
• 2014- M&M’s World opened in Shaanxi, China.

WHY WERE RED M&M’S DISCONTINUED?
• In the early ‘70s, a Russian study came out linking the red food dye in the red
M&M’s with amaranth (also known as Red No. 2) to cancer in humans.
• And though red M&M's didn’t actually contain amaranth, in 1976 the company
pulled out the red M&M and replaced it with the orange M&M to avoid any
confusion. So for 10 years the now-iconic red M&M was gone.

WHY WERE RED M&M’S BROUGHT BACK?
Its comeback began in 1982, when an undergrad at the University of
Tennessee named Paul Hethmon decided to create the ”Society for the
Restoration and Preservation of Red M&M’s”. The organization was a spoof on
junk-mail campaigns that were popular at the time, and asked people to send
$.99 for a lifetime membership. The joke quickly caught on, and in 1983
Hethmon received a membership application from none other than the PR
manager at M&M's Mars. Four years later (1987) the red candies were
officially back (they kept orange around, too).

M&M COLOR TIMELINE
INTERNATIONAL AND OTHER-WORLDLY ADVERTISING
• 1981- M&M’s become the first candy in space they are chosen by
the first space shuttle astronauts to be included in their food supply.
• 1984- Plain and peanut M&M’S are announced as the “Official

Snack Foods of the Olympic Games.” (And Snickers)
• 1990- M&M’S are announced as official sponsors of the football

World Cup in Italy. (And Mars candy bar)
• 2012- Ms. Brown was introduced in a Super Bowl XLVI commercial.

HOW IS THE “M” WHAT ARE M&M’S
PRINTED ON M&M’S? MADE OF?
Blank M&M's sit on a special conveyor M & M's outer candy shells are made
belt that has a dimple for each candy to from sugar and corn syrup. The candies
sit in, and roll through a machine where are highly buffed to have the look of a
vegetable dye is transferred from a shellac covering. The centers are made
press to a rubber etch roller that gently from a mix of whole milk, cocoa butter,
prints the M on each piece. sugar and chocolate liquor.

M&M VARIETY TIMELINE *MANY MORE SEASONAL M&M FLAVORS THAN
SHOWN. SHOWN ARE BASIC FLAVORS.*
• 1941- Original M&M’s introduced

• 2010- Pretzel M&M’s introduced
• 1954- Peanut M&M’s introduced
• 2011- Mint Dark Chocolate M&M’s become
• 1988- Almond M&M’s introduced
permanent item
• 1991- Peanut Butter M&M’s introduced
• 2012- Raspberry Dark Chocolate M&M’s become
•1996- Mini M&M’s introduced in small tube
permeant item
• 1998- Crispy M&M’s introduced
• 2014- Mega Milk Chocolate M&M’s, Mega Peanut
• 2006- Dark Chocolate M&M’s introduced
M&M’s, and Birthday Cake M&M’s introduced
• 2007- Peanut Dark Chocolate M&M’s introduced
• 2015- Crispy M&M’s reintroduced
• 2009- Coconut M&M’s return as permanent item
M&M CHARACTERS
The characters were originally made for a way to revitalize the advertising of M&M’s.
• Paranoid and Anxious Orange

• Sarcastic Red
• Simple and sweet Yellow
• Alluring Ms. Green
• Cool and prideful Blue
• Intelligent and witty Ms. Brown
M&M VIDEO
https://youtu.be/E9iDz4AzwNU
PICTURE BIBLIOGRAPHY
https://www.youtube.com/watch?v=C4Bu7dqs4b0 https://rbjello.wordpress.com/2011/07/01/your-guide-to-mars-murrie/
http://weheartit.com/entry/group/2001187 http://www.mms.com/us/product/peanut
http://www.funnyjunk.com/War+spanish+civil+war/text/5768250/ https://www.lgbtqnation.com/2013/02/lawsuit-claims-mm-mars-fired-
worker-over-her-sexual-orientation/
https://www.candynation.com/pearls-dark-green?gclid=CjwKEAjwutXIBRDV7-
SDvdiNsUoSJACIlTql6_bqXaOf74dAhRYgHlxtEgYFRmo7BIc4QoNLpHd8NBoCZlzw_wcB https://nuts.com/chocolatessweets/m-m/dark-peanut.html
http://content.time.com/time/specials/packages/article/0,28804,2011482_2011480_2011460,0 https://clipartfest.com/categories/view/928dc0523c410f64f09c0d73d
0.html
55edff709669b26/m-m-characters-clipart.html
https://www.findagrave.com/cgi-bin/fg.cgi?page=gr&GRid=53487583
https://heinakroon.com/2011/11/06/most-annoying-urban-myths-
debunked-part-5/
https://www.emaze.com/@ALQZWQFQ/Favorite-Candy-M&Ms
http://mentalfloss.com/article/69163/15-melt-your-mouth-facts-about-mms https://www.mmsworld.com/
http://www.huffingtonpost.com/louise-mirrer/how-world-war-ii-changed-_b_2024730.html http://www.candydirect.com/mms-colors-bulk
http://blog.retroplanet.com/mms/ http://www.smithsonianmag.com/science-nature/rich-and-flavorful-history-
chocolate-space-180954160/
http://www.cstoreproductsonline.com/confection/mms-turns-75#page=0
https://www.delcampe.net/en_GB/collections/search?term=world+cup&c
http://newarkmemories.com/memories/586.php ategories%5B0%5D=30007&search_mode=all&country=NET
\http://www.todayifoundout.com/index.php/2010/05/what-the-ms-stand-for-in-mms/
URL BIBLIOGRAPHY
https://www.thoughtco.com/history-of-m-and-ms-chocolate-1992159
http://rivergrandrapids.com/mms-were-originally-created-to-allow-easy-transport-of-chocolate-to-the-military-fact-of-the-day/
http://www.history.com/news/hungry-history/the-wartime-origins-of-the-mm
https://www.leaf.tv/articles/history-of-mms-candies/
http://www.mars.com/global/about-us/history
http://mentalfloss.com/article/69163/15-melt-your-mouth-facts-about-mms
http://blog.retroplanet.com/mms/
http://www.huffingtonpost.com/louise-mirrer/how-world-war-ii-changed-_b_2024730.html
http://mentalfloss.com/article/30494/what-do-ms-mms-stand-and-how-do-they-get-them-there
http://www.livescience.com/33017-why-were-red-mms-discontinued-for-a-decade.html
http://wbsm.com/are-m-ms-candy-shell-made-from-lac-beetles/
http://www.businessinsider.com/the-story-of-the-mms-characters-2016-3

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M&M HISTORY Sylvia Xi, 4R

WHEN WERE M&M’S INVENTED?

1941 by Forrest Mars, when he got the idea for the

candy after observing soldiers eating small chocolate

beads encased in a hard sugar shell as part of their

rations during the Spanish Civil War.

able to resist melting in high temperatures. The sugar

coated chocolates he saw during the Spanish War were

perfect. The hard shell would make it much harder for

the chocolate to melt.

because of Forrest Mar’s partnership with Bruce Murrie, the

son of Hershey executive William Murrie. This new partnership

would ensure a steady supply of resources to produce M&M’s

during World War 2. In return, Murrie was given a 20

percent stake in the M&M product.

They were brown, red, orange, yellow, green or

violet. After the United States entered World War

2, the candies were exclusively sold to the military,

as part of the soldier’s rations.

soldiers were hooked on the new candies.

• Shortly after, the candies were made available to the

• Forrest Mars bought out Murrie’s shares in the company and

took sole ownership of the M&M brand.

• 1954- M imprint on the candies changed to white, customers encouraged to

• 1980- M&M’s introduced internationally

•1990- M&M’s became a NASCAR sponsor

• 1997- First M&M’s World opened in Las Vegas

• 2014- M&M’s World opened in Shaanxi, China.

M&M’s with amaranth (also known as Red No. 2) to cancer in humans.

confusion. So for 10 years the now-iconic red M&M was gone.

Restoration and Preservation of Red M&M’s”. The organization was a spoof on

Hethmon received a membership application from none other than the PR

officially back (they kept orange around, too).

• 1984- Plain and peanut M&M’S are announced as the “Official

• 1990- M&M’S are announced as official sponsors of the football

• 2012- Ms. Brown was introduced in a Super Bowl XLVI commercial.

prints the M on each piece. sugar and chocolate liquor.

• 1941- Original M&M’s introduced

• Paranoid and Anxious Orange

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