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    PPT Paint Industry

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    Mohit
    The document discusses the paint industry in India, including its market structure, composition, major players, manufacturing process, and factors driving growth. The organized paint industry is worth Rs. 72.8 billion, while the unorganized sector is Rs. 39.2 billion, for a total market of Rs. 110 billion. Decorative paints make up 70% of the market, with the housing and construction sectors as their main customers. Industrial paints comprise the remaining 30%, focused on the automotive and consumer durables industries. Key players include Asian Paints, Berger Paints, ICI, and GNPL. The industry is seasonal, price sensitive, and requires a strong distribution network. Construction, urbanization,

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    © All Rights Reserved
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    PPT Paint Industry

    Uploaded by

    Mohit
    3K views11 pages
    The document discusses the paint industry in India, including its market structure, composition, major players, manufacturing process, and factors driving growth. The organized paint industry is worth Rs. 72.8 billion, while the unorganized sector is Rs. 39.2 billion, for a total market of Rs. 110 billion. Decorative paints make up 70% of the market, with the housing and construction sectors as their main customers. Industrial paints comprise the remaining 30%, focused on the automotive and consumer durables industries. Key players include Asian Paints, Berger Paints, ICI, and GNPL. The industry is seasonal, price sensitive, and requires a strong distribution network. Construction, urbanization,

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    30521778-Ppt-Paint-Industry.pptx

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    The document discusses the paint industry in India, including its market structure, composition, major players, manufacturing process, and factors driving growth. The organized paint industry is worth Rs. 72.8 billion, while the unorganized sector is Rs. 39.2 billion, for a total market of Rs. 110 billion. Decorative paints make up 70% of the market, with the housing and construction sectors as their main customers. Industrial paints comprise the remaining 30%, focused on the automotive and consumer durables industries. Key players include Asian Paints, Berger Paints, ICI, and GNPL. The industry is seasonal, price sensitive, and requires a strong distribution network. Construction, urbanization,

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3K views11 pages

    PPT Paint Industry

    Uploaded by

    Mohit
    The document discusses the paint industry in India, including its market structure, composition, major players, manufacturing process, and factors driving growth. The organized paint industry is worth Rs. 72.8 billion, while the unorganized sector is Rs. 39.2 billion, for a total market of Rs. 110 billion. Decorative paints make up 70% of the market, with the housing and construction sectors as their main customers. Industrial paints comprise the remaining 30%, focused on the automotive and consumer durables industries. Key players include Asian Paints, Berger Paints, ICI, and GNPL. The industry is seasonal, price sensitive, and requires a strong distribution network. Construction, urbanization,

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    PAINT INDUSTRY IN INDIA

    CONTENT

    MARKET MANUFACTURING FEATURES OF


    STRUCTURE PROCESS PAINT INDUSTRY

    FACTORS DRIVING
    COMPOSITION OF
    COST STRUCTURE GROWTH IN PAINT
    PAINT INDUSTRY
    INDUSTRY

    TYPES OF PAINTS
    MARKET PROFILE AVAILABLE IN
    INDIA
    MARKET STRUCTURE
    • ORGANIZED BUSINESS(Rs.72.8
    PAINT bn)
    INDUSTRY • UNORGANIZED
    SIZE(Rs.110 bn) BUSINESS(Rs.39.2 bn)

    • DECORATIVE-70%(HOUSING
    AND CONSTRUCTION SECTOR)
    PRODUCT • INDUSTRIAL-30%(AUTOMOTIVE
    AND CONSUMER DURABLES)
    COMPOSITION OF PAINT INDUSTRY
    Enamels (50%)

    Distemper(19%)

    Decorative Emulsions(17%)

    Exterior Coating
    (12%)

    Wood Finish(2%)
    PAINTS

    Automative Paints(50%)

    High Performance Coating (30%)

    Industrial Powder Coating (10%)

    Marine Paints(5%)

    Coil Coating(5%)
    MARKET PROFILE

    ON THE BASIS OF SIZE:


    1. Leaders in the organized sector are
    APIL,GNPL,BERGER PAINTS, J&N LTD, ICI (INDIA).
    2. Asian paints is the industry leader with an
    overall market share of 33 per cent in the
    organized paint market. The Berger Group and ICI
    share the second slot in the industry with market
    shares of 17 per cent each. GNPL has a market
    share of 15 percent in the organized sector.
    Contd.

    ON THE BASIS OF PRODUCTS:


    1. APIL dominates the decorative segment with a 38
    per cent market share. GNPL, the number-two in the
    decorative segment, with a 14 per cent market share.
    Berger and ICI have 9 per cent and 8 per cent shares
    respectively in this segment followed by J&N and
    Shalimar with 1 and 6 per cent shares.
    2. GNPL dominates the industrial paints segment with
    41 per cent market share. APIL holds 15 percent
    market share. Berger and ICI are the other players in
    the sector with 10 per cent and 9 per cent shares
    respectively. Shalimar too, has an 8 per cent share.
    TYPES OF PAINTS AVAILABLE

    • Acoustic Paint: It is specially designed for acoustic tiles


    • Alkyd Resin Paint: Best suitable for trim, doors, faux finishes and other
    maximized use areas.
    • Dripless Paint: This paint is thicker and is most suitable for application on
    ceilings
    • Latex Paint: The applicability of this paint is easier than most other and it
    dries much quickly. It is also easier to be washed.
    • One-Coat Paint: It is the more expensive version of the latex and alkyd
    paints and is mostly chosen for surfaces that require flawlessness in
    color.
    • Primers: This paint is the initiation for all interior paint works.
    • Rubber-Base Paint: This is best for concrete and bricks.
    • Textured Paint: If need is to cover any flawed surface in your house get
    this paint. It works well on ceilings.
    COST STRUCTURE
    MANUFACTURING PROCESS
    FEATURES OF PAINT INDUSTRY

    SEASONAL PRICE SENSITIVE

    HIGH WORKING CAPITAL STRONG DISTRIBUTION


    REQUIREMENT NETWORK
    FACTORS DRIVING GROWTH IN THE
    INDAIN PAINT INDUSTRY

    CONSTRUCTION URBANIZATION INDUSTRIALIZATION

    INCREASE IN PER
    TECHNOLOGY CAPITA INCOME NUCLEAR FAMILIES

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