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    Paint Industry

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    Alisha Ashish
    The document discusses the paint industry in India, including its market structure, composition, types of paints available, cost structure, manufacturing process, and key factors driving growth. The organized paint industry is worth Rs. 72.8 billion while the unorganized sector is Rs. 39.2 billion, totaling Rs. 110 billion. Decorative paints make up 70% of the market serving the housing and construction sectors, while industrial paints comprise 30% for automotive and consumer durables. Major players include Asian Paints, Berger Paints, and ICI India. Growth is supported by factors like increased construction, urbanization, industrialization, technology advances, and rising per capita income.

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    Paint Industry

    Uploaded by

    Alisha Ashish
    7K views11 pages
    The document discusses the paint industry in India, including its market structure, composition, types of paints available, cost structure, manufacturing process, and key factors driving growth. The organized paint industry is worth Rs. 72.8 billion while the unorganized sector is Rs. 39.2 billion, totaling Rs. 110 billion. Decorative paints make up 70% of the market serving the housing and construction sectors, while industrial paints comprise 30% for automotive and consumer durables. Major players include Asian Paints, Berger Paints, and ICI India. Growth is supported by factors like increased construction, urbanization, industrialization, technology advances, and rising per capita income.

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    The document discusses the paint industry in India, including its market structure, composition, types of paints available, cost structure, manufacturing process, and key factors driving growth. The organized paint industry is worth Rs. 72.8 billion while the unorganized sector is Rs. 39.2 billion, totaling Rs. 110 billion. Decorative paints make up 70% of the market serving the housing and construction sectors, while industrial paints comprise 30% for automotive and consumer durables. Major players include Asian Paints, Berger Paints, and ICI India. Growth is supported by factors like increased construction, urbanization, industrialization, technology advances, and rising per capita income.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7K views11 pages

    Paint Industry

    Uploaded by

    Alisha Ashish
    The document discusses the paint industry in India, including its market structure, composition, types of paints available, cost structure, manufacturing process, and key factors driving growth. The organized paint industry is worth Rs. 72.8 billion while the unorganized sector is Rs. 39.2 billion, totaling Rs. 110 billion. Decorative paints make up 70% of the market serving the housing and construction sectors, while industrial paints comprise 30% for automotive and consumer durables. Major players include Asian Paints, Berger Paints, and ICI India. Growth is supported by factors like increased construction, urbanization, industrialization, technology advances, and rising per capita income.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11
    At a glance
    Powered by AI
    The key takeaways are about the market structure, composition, profile and growth factors of the paint industry in India.

    Some of the different types of paints available in India are acoustic paint, alkyd resin paint, dripless paint, latex paint, one-coat paint, primers, rubber-base paint and textured paint.

    Some features of the paint industry are that it is seasonal, has a strong distribution network, high working capital requirement and is price sensitive.

    PAINT INDUSTRY IN INDIA

    CONTENT
    MARKET COMPOSITION OF
    STRUCTURE PAINT INDUSTRY

    TYPES OF PAINTS MARKET


    AVAILABLE IN
    INDIA PROFILE

    COST MANUFACTURI
    STRUCTURE NG PROCESS

    FACTORS DRIVING
    FEATURES OF
    GROWTH IN PAINT
    INDUSTRY
    PAINT INDUSTRY
    MARKET STRUCTURE

    PAINT ●
    ORGANIZED BUSINESS(Rs.72.8 bn)
    INDUSTRY ●
    UNORGANIZED BUSINESS(Rs.39.2
    bn)
    SIZE(Rs.110 bn)

    PRODU ●

    ●
    DECORATIVE-70%(HOUSING AND
    CONSTRUCTION SECTOR)
    INDUSTRIAL-30%(AUTOMOTIVE AND

    CT CONSUMER DURABLES)
    COMPOSITION OF PAINT INDUSTRY

    PAINTS

    Industrial
    MARKET PROFILE

    ON THE BASIS OF SIZE:


    1. Leaders in the organized sector are
    APIL,GNPL,BERGER PAINTS, J&N LTD, ICI (INDIA).
    2. Asian paints is the industry leader with an
    overall market share of 33 per cent in the
    organized paint market. The Berger Group and ICI
    share the second slot in the industry with market
    shares of 17 per cent each. GNPL has a market
    share of 15 percent in the organized sector.
    Contd.

    ON THE BASIS OF PRODUCTS:


    1. APIL dominates the decorative segment with a 38 per cent
    market share. GNPL, the number-two in the decorative
    segment, with a 14 per cent market share. Berger and ICI have
    9 per cent and 8 per cent shares respectively in this segment
    followed by J&N and Shalimar with 1 and 6 per cent shares.
    2. GNPL dominates the industrial paints segment with 41 per
    cent market share. APIL holds 15 percent market share. Berger
    and ICI are the other players in the sector with 10 per cent and
    9 per cent shares respectively. Shalimar too, has an 8 per cent
    share.
    TYPES OF PAINTS AVAILABLE

    • Acoustic Paint: It is specially designed for acoustic tiles


    • Alkyd Resin Paint: Best suitable for trim, doors, faux finishes and other maximized
    use areas.
    • Dripless Paint: This paint is thicker and is most suitable for application on ceilings
    • Latex Paint: The applicability of this paint is easier than most other and it dries
    much quickly. It is also easier to be washed.
    • One-Coat Paint: It is the more expensive version of the latex and alkyd paints and
    is mostly chosen for surfaces that require flawlessness in color.
    • Primers: This paint is the initiation for all interior paint works.
    • Rubber-Base Paint: This is best for concrete and bricks.
    • Textured Paint: If need is to cover any flawed surface in your house get this paint.
    It works well on ceilings.
    COST STRUCTURE
    MANUFACTURING PROCESS
    FEATURES OF PAINT INDUSTRY

    SEASONAL PRICE SENSITIVE

    HIGH WORKING CAPITAL STRONG DISTRIBUTION


    REQUIREMENT NETWORK
    FACTORS DRIVING GROWTH IN THE INDAIN
    PAINT INDUSTRY

    CONSTRUCTION URBANIZATION INDUSTRIALIZATION

    INCREASE IN PER
    TECHNOLOGY CAPITA INCOME NUCLEAR FAMILIES

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