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    Emarketing: By: Iman Marafie, Nora Zehery Mohammed Buhamad Abdulaziz Mohammed Fahad Al Ameer

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    krithideep
    The document discusses e-marketing, defining it as marketing a brand online through distributing information and promoting an organization. It outlines six common e-marketing methods, three e-marketing strategies, and two e-marketing business models. Advantages of e-marketing include availability of information, cost savings, expansion opportunities, and efficiency of advertising. Disadvantages include technology limitations, low connection speeds, and intangibility. The document also covers security concerns regarding privacy and encryption in e-marketing.

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    © All Rights Reserved
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    Emarketing: By: Iman Marafie, Nora Zehery Mohammed Buhamad Abdulaziz Mohammed Fahad Al Ameer

    Uploaded by

    krithideep
    60 views15 pages
    The document discusses e-marketing, defining it as marketing a brand online through distributing information and promoting an organization. It outlines six common e-marketing methods, three e-marketing strategies, and two e-marketing business models. Advantages of e-marketing include availability of information, cost savings, expansion opportunities, and efficiency of advertising. Disadvantages include technology limitations, low connection speeds, and intangibility. The document also covers security concerns regarding privacy and encryption in e-marketing.

    Original Description:

    Emarketing

    Original Title

    8011114-Emarketing-PpT

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    The document discusses e-marketing, defining it as marketing a brand online through distributing information and promoting an organization. It outlines six common e-marketing methods, three e-marketing strategies, and two e-marketing business models. Advantages of e-marketing include availability of information, cost savings, expansion opportunities, and efficiency of advertising. Disadvantages include technology limitations, low connection speeds, and intangibility. The document also covers security concerns regarding privacy and encryption in e-marketing.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    60 views15 pages

    Emarketing: By: Iman Marafie, Nora Zehery Mohammed Buhamad Abdulaziz Mohammed Fahad Al Ameer

    Uploaded by

    krithideep
    The document discusses e-marketing, defining it as marketing a brand online through distributing information and promoting an organization. It outlines six common e-marketing methods, three e-marketing strategies, and two e-marketing business models. Advantages of e-marketing include availability of information, cost savings, expansion opportunities, and efficiency of advertising. Disadvantages include technology limitations, low connection speeds, and intangibility. The document also covers security concerns regarding privacy and encryption in e-marketing.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    eMarketing

    By: Iman Marafie,


    Nora Zehery
    Mohammed Buhamad
    AbdulAziz Mohammed
    Fahad Al Ameer
    Outline

     E-marketing definition
     Six methods of e-marketing
     E-marketing strategies
     E-marketing models
     Advantages and Disadvantages
     Security Concerns
    What is eMarketing?
     Internet or Online Marketing

     Marketing a brand of the internet

     Distributing information

     Promoting an organization
    E-Marketing Methods
    1) Search engine marketing

    2) Display Advertising

    3) E-mail marketing

    4) Interactive marketing

    5) Blog marketing

    6) Viral marketing
    E-Marketing Methods
    1) Search engine marketing
    d
    S
    e
    a
    r

    E-Marketing Methods
    c
    h

    P
    r
    e
    f
    e

    2) Display Advertising
    r
    e
    n
    c
    e
    s

    3) E-mail marketing (ex. Health related emails)

    4) Interactive Advertising 5) Blog Marketing

    6) Viral Marketing (ex. Word of mouth)


    E-Marketing Strategies
     Market research

     E-mail marketing

     Direct sales
    Business Models

    E-marketing

    E-Commerce:
    Publishing:
    Selling goods Lead-Based- Sites:
    Where you sell
    And services Banner sites online
    advertise
    online
    Advantages of eMarketing
     Availability of Information

     Saves money
    (ex. In Ramadan AlRai tv aired a 15 second commercial for
    three days for 4,500 kd!)

     Expansion

     Low Cost

     Efficiency of Advertising
    Limitations / Disadvantages
     Technology

     Low connection speed

     Complication

     Intangibility
    Security Concerns

     Privacy

     Enryption
    Ciphers

    Classical Rotor Modern


    Machines

    Substitution Private Public


    Transposition
    Key Key

    Stream Block
    Block Cipher Stream Cipher
    Plain Text

    Key Block Cipher


    Encryption

    Ciphered Text
    Summary
     Definition of e-marketing

     E-marketing strategies and methods

     Advantages and disadvantages

     Security issues
    Thank You for listening !

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