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    Communicating For A Reason: Unit Ii

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    Jairus Falible
    This document discusses the different functions of communication: 1) Regulation/control refers to using language, gestures, and emotions to manage individuals or activities. Verbal and nonverbal cues are used to regulate and control behavior. 2) Persuasion aims to change or influence attitudes and behaviors through arguments to convince others. Advertisements and commercials use persuasion. 3) Social interaction is the most common function and involves interaction between people. 4) Information provides facts and data to audiences, like scientists informing communities or weather forecasters reporting conditions.

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    Communicating For A Reason: Unit Ii

    Uploaded by

    Jairus Falible
    24 views22 pages
    This document discusses the different functions of communication: 1) Regulation/control refers to using language, gestures, and emotions to manage individuals or activities. Verbal and nonverbal cues are used to regulate and control behavior. 2) Persuasion aims to change or influence attitudes and behaviors through arguments to convince others. Advertisements and commercials use persuasion. 3) Social interaction is the most common function and involves interaction between people. 4) Information provides facts and data to audiences, like scientists informing communities or weather forecasters reporting conditions.

    Original Description:

    Communication

    Original Title

    LESSON-9

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    This document discusses the different functions of communication: 1) Regulation/control refers to using language, gestures, and emotions to manage individuals or activities. Verbal and nonverbal cues are used to regulate and control behavior. 2) Persuasion aims to change or influence attitudes and behaviors through arguments to convince others. Advertisements and commercials use persuasion. 3) Social interaction is the most common function and involves interaction between people. 4) Information provides facts and data to audiences, like scientists informing communities or weather forecasters reporting conditions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views22 pages

    Communicating For A Reason: Unit Ii

    Uploaded by

    Jairus Falible
    This document discusses the different functions of communication: 1) Regulation/control refers to using language, gestures, and emotions to manage individuals or activities. Verbal and nonverbal cues are used to regulate and control behavior. 2) Persuasion aims to change or influence attitudes and behaviors through arguments to convince others. Advertisements and commercials use persuasion. 3) Social interaction is the most common function and involves interaction between people. 4) Information provides facts and data to audiences, like scientists informing communities or weather forecasters reporting conditions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22

    UNIT II

    COMMUNICATING FOR A
    REASON
    LESSON 9
    EXPLAINING THE
    FUNCTIONS OF
    COMMUNICATION
    WHY DO PEOPLE
    COMMUNICATE?
    Explaining REGULATION/CONTROL
    as a Function of Communication
     This function of
    communication means being
    able to use language,
    gestures, and emotions to
    manage individual or activities.
    REGULATION/CONTROL is observable if we
    focus on the Verbal and Nonverbal cues used
    by the Speaker to achieve his/her purpose.

     VERBAL CUES are the specific words chosen


    and used. The words are usually directives,
    orders, requests, commands, etc., meant to
    regulate and control other people’s behaviour.
     Everybody, please stand.
     I am asking everybody to pay attention.
     You can copy the notes later.
     Could you hand me the cup of tea please?
     NONVERBAL CUES
    include hand gestures,
    bodily action (including
    posture), vocal tone
    (paralanguage), and eye
    contact.
    Explaining PERSUASION as a Function
    of Communication
     The main purpose of this function is to
    change or influence the attitudes and
    behaviours of others. It also means using
    the best arguments to win over others and
    convince them.
     Commercial
     Vendor selling his products
     Advertisements
    Explaining SOCIAL INTERACTION
    as a Function of Communication
    This function of communication is
    most obvious, the most often
    used, and the most popular.
    Explaining INFORMATION as a
    Function of Communication
     This function is to provide information. To
    illustrate, a Filipino scientist provides information
    to a low-income community on how to light up
    their homes by using a bottle filled with water
    and a teaspoon of bleach. A weather
    forecaster on TV tracks the path of a low-
    pressure area (LPA), which might turn into a
    typhoon.
    Explaining EMOTIONAL EXPRESSION
    as a Function of Communication
     The main function of this communication is to
    appeal to the listener’s feelings. It is used by a
    Speaker for the purpose of moving another
    person to act, to move in the particular
    direction. Filipino can be moved to tears by a
    movie, a TV drama, or a song. Photos of
    suffering or devastation touches the heart of a
    Filipino.

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