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    Positive Emphasis: Mcgraw-Hill/Irwin ©2007, The Mcgraw-Hill Companies, All Rights Reserved

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    Frandy Karundeng
    Business Communication

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Positive Emphasis: Mcgraw-Hill/Irwin ©2007, The Mcgraw-Hill Companies, All Rights Reserved

    Uploaded by

    Frandy Karundeng
    43 views13 pages
    Business Communication

    Original Title

    Module 7

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

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    Business Communication

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    43 views13 pages

    Positive Emphasis: Mcgraw-Hill/Irwin ©2007, The Mcgraw-Hill Companies, All Rights Reserved

    Uploaded by

    Frandy Karundeng
    Business Communication

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    PPT

    Module 7

    Positive Emphasis

    McGraw-Hill/Irwin ©2007, The McGraw-Hill Companies, All Rights Reserved.


    7-1

    Positive Emphasis

    To learn how to


     Continue building goodwill.
     Emphasize the positive.
     Use positive emphasis ethically.
     Begin to choose an appropriate
    tone.
    7-2

    Positive Emphasis

    Start by answering these questions:


     How do I create positive emphasis?
     What’s the best way to apologize?
     Why do I need to think about tone,
    politeness, and power?
    7-3

    Some Negatives Are Necessary

    To build credibility


    when giving bad
    news.

    To help people to


    take a problem
    seriously.
    7-4

    Some Negatives Are Necessary


    continued

    To deliver a rebuke with


    no alternative.

    To create a “reverse


    psychology” to make
    people look favorably at
    your product or service.
    7-5

    To Create Positive Emphasis

    Avoid negative
    words.
    Focus on what the
    reader can do.
    Justify a negative—
    give a reason or link
    it to a reader
    benefit.
    7-6

    To Create Positive Emphasis


    continued

    Omit unimportant
    negatives.

    Put the negative in


    the middle and
    present it
    compactly.
    7-7

    Some Common Negative Words

    Afraid Fail Problem


    Bad Fault Reject
    Careless Loss Sorry
    Delay Misfortune Terrible
    Delinquent Mistake Trivial
    Deny Neglect Wrong
    Difficulty Never Unfair
    Error No Unfortunate
    7-8

    Positive Emphasis Examples

    Lacking: We have failed to take


    inventory.
    Better: We will be finished taking
    inventory Friday.
    Lacking: This exercycle is not
    guaranteed for life.
    Better: This exercycle is guaranteed for
    10 years.
    7-9

    Positive Emphasis Examples


    continued

    Lacking: Now Crispy Crunch tastes


    better.
    Better: Now Crispy Crunch tastes even
    better.
    Lacking: If you are not satisfied with
    Interstate Fidelity Insurance, you do not
    have to renew your policy.
    Better: Omit the sentence.
    7-10

    Tone and Politeness

    Both are issues of power.

    Tone is the implied attitude of the


    writer toward the reader.

    Don’t use the same tone with a


    superior as with a peer or
    subordinate.
    7-11

    To Achieve Good Tone

    Use courtesy titles for people


    outside the organization you don’t
    know very well.
    Be aware of the power
    implications of words.
    When you must give bad news,
    consider hedging your statement.
    7-12

    Apologizing

    If you must, apologize


     Early.
     Briefly.
     Sincerely.
    Be aware that apologies have
    legal implications.

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