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    Public Corporate Communication

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    Jericho Aguiatan
    Corporate communication is a strategic tool that collectively refers to the communication processes used for corporate purposes to gain a competitive advantage. It encodes and promotes a strong corporate culture, identity, philosophy, citizenship, and professional media and crisis communication. Key components include corporate branding, responsibility, reputation, crisis communications, internal communications, investor relations, and public relations around issues management and media relations.

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    © All Rights Reserved
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    Public Corporate Communication

    Uploaded by

    Jericho Aguiatan
    48 views16 pages
    Corporate communication is a strategic tool that collectively refers to the communication processes used for corporate purposes to gain a competitive advantage. It encodes and promotes a strong corporate culture, identity, philosophy, citizenship, and professional media and crisis communication. Key components include corporate branding, responsibility, reputation, crisis communications, internal communications, investor relations, and public relations around issues management and media relations.

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    A presentation about Advertising and more.

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    Corporate communication is a strategic tool that collectively refers to the communication processes used for corporate purposes to gain a competitive advantage. It encodes and promotes a strong corporate culture, identity, philosophy, citizenship, and professional media and crisis communication. Key components include corporate branding, responsibility, reputation, crisis communications, internal communications, investor relations, and public relations around issues management and media relations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views16 pages

    Public Corporate Communication

    Uploaded by

    Jericho Aguiatan
    Corporate communication is a strategic tool that collectively refers to the communication processes used for corporate purposes to gain a competitive advantage. It encodes and promotes a strong corporate culture, identity, philosophy, citizenship, and professional media and crisis communication. Key components include corporate branding, responsibility, reputation, crisis communications, internal communications, investor relations, and public relations around issues management and media relations.

    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 16

    Public & CORPORATE

    COMMUNICATION

    JOURN 41/42
    DLSU-D
    DEFINITION
     Corporate communication
    is a strategic tool for the
    contemporary corporation
    to gain a competitive
    advantage over its
    Competitors.
     Corporate
    Corporate Communication is Communications
    described by some experts as collectively refers to the
    framework in which all
    communication processes
    communication specialists,
    namely Marketing, that are meant for
    Organizational and corporate
    Management integrate the or Business
    totality of the organizational
    message, thereby helping to
    Purposes.
    FATHERS OF CORPORATE
    COMMUNICATION

    PAUL
    GARRETT
    ARTHUR PAGE
    Corporate communication encodes
    & promotes
     A strong Corporate culture
     A coherent Corporate identity
     A reasonable Corporate philosophy
     A genuine sense of Corporate citizenship
     An appropriate & professional relationship with
    Media.
     Quick & responsible ways of communicating in
    Crisis
     An understanding of communication tools &
    Technologies
     Sophisticated approach to Global
    Corporate Culture
    Corporate identity
    Corporate
    philosophy
    Corporate citizenship
    Components of
    Corporate Communication

     Corporate branding
     Corporate responsibility
     Corporate reputation
     Crisis communications
     Internal/employee communications
     Investor relations
     Public relations: issues management and
    media relations
    Corporate Branding
     A corporate brand is the
    perception of a company
    that unites a group of
    products or services for the
    public under a single name,
    a shared visual identity, and
    a common set of symbols.
    The process of corporate
    branding consists creating
    favorable associations and
    positive reputation with
    both internal and external
    stakeholders.
    Corporate Corporate responsibility , corporate
    citizenship, sustainability, and
    Responsibility even conscious capitalism are some of
    the terms bandied about the news media
    and corporate marketing efforts as
    companies jockey to win the trust and
    loyalty of constituents. Corporate
    responsibility (CR) constitutes an
    organization’s respect for society’s
    interests, demonstrated by taking
    ownership of the effects its activities
    have on key constituencies including
    customers, employees, shareholders,
    communities
    Corporate reputation
    Reputation are overall
    assessments of
    organizations by their
    stakeholders. They are
    aggregate perceptions by
    stakeholders of an
    organization's ability to
    fulfill their expectations,
    whether these
    stakeholders are
    interested in buying the
    company's products,
    working for the
    company, or investing in
    the company's shares.
    Crisis
    communications
     Crisis communication is
    sometimes considered a sub-
    specialty of the public relations
    profession that is designed to
    protect and defend an individual,
    company, or organization facing a
    public challenge to its reputation.
    These challenges may come in
    the form of an investigation from a
    government agency, a criminal
    allegation, a media inquiry, a
    shareholders lawsuit, a violation
    of environmental regulations, or
    any of a number of other
    scenarios involving the legal,
    ethical, or financial standing of
    the entity.
    Public relations: issues
    management and media
    relations
     The role of the public relations
    specialist, in many ways, is to
    communicate with the general public
    in ways that serve the interests of the
    company.
     PR therefore consists of numerous
    specialty areas that convey
    information about the company to the
    public, including sponsorships, events,
    issues management and media
    relations.
     When executing these types of
    activities, the PR Specialist must
    incorporate broader corporate
    messages to convey the company’s
    strategic positioning.

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