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    Scenario Planning StarBucks

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    A.k. Aditya
    Group 4 analyzed how Starbucks can stay profitable in the future as competition increases. They identified three key scenarios: 1) renewing the Starbucks brand if its image hits a low point, 2) building and retaining customer loyalty if customers switch to competitors, and 3) focusing on pricing and quality if it loses its competitive edge. For each scenario, they proposed strategies like advertising, product differentiation, loyalty programs, reducing costs, and emphasizing quality controls.

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    Scenario Planning StarBucks

    Uploaded by

    A.k. Aditya
    1K views10 pages
    Group 4 analyzed how Starbucks can stay profitable in the future as competition increases. They identified three key scenarios: 1) renewing the Starbucks brand if its image hits a low point, 2) building and retaining customer loyalty if customers switch to competitors, and 3) focusing on pricing and quality if it loses its competitive edge. For each scenario, they proposed strategies like advertising, product differentiation, loyalty programs, reducing costs, and emphasizing quality controls.

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    Scenerio planning

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    Scenario Planning StarBucks PPT

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    Group 4 analyzed how Starbucks can stay profitable in the future as competition increases. They identified three key scenarios: 1) renewing the Starbucks brand if its image hits a low point, 2) building and retaining customer loyalty if customers switch to competitors, and 3) focusing on pricing and quality if it loses its competitive edge. For each scenario, they proposed strategies like advertising, product differentiation, loyalty programs, reducing costs, and emphasizing quality controls.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views10 pages

    Scenario Planning StarBucks

    Uploaded by

    A.k. Aditya
    Group 4 analyzed how Starbucks can stay profitable in the future as competition increases. They identified three key scenarios: 1) renewing the Starbucks brand if its image hits a low point, 2) building and retaining customer loyalty if customers switch to competitors, and 3) focusing on pricing and quality if it loses its competitive edge. For each scenario, they proposed strategies like advertising, product differentiation, loyalty programs, reducing costs, and emphasizing quality controls.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10
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    The key takeaways are that Starbucks is an American coffee company founded in 1971 that is now facing competition from Dunkin' Donuts and McDonald's. The document discusses three future scenarios and strategies for Starbucks relating to its brand name, customer loyalty, and pricing/quality.

    The main competitors challenging Starbucks in the last few years are Dunkin' Donuts and McDonald's.

    The three scenarios discussed for Starbucks' future strategies are: 1) Strategies to renew the 'Starbucks brand name', 2) Strategies to build and retain customer loyalty, and 3) Strategies towards pricing and focus on quality.

    Group 4:

    Girish Matada
    Harshvardhan
    Himanshu Kunawar
    Samir Vats
    Abhishek Kr Aditya
    Vikash Gupta
    Company Profile
     Starbucks Corporation is an American coffee company
    and coffeehouse chain. Starbucks was founded in Seattle, Washington
    in 1971.
     It is considered the main representative of “second wave coffee”.
     Starbucks’s logo is inspired by the sea featuring at twin-tailed siren
    from Greek mythology.
     Believes in serving the best coffee possible - goal is to grow our coffee
    under the highest standards of quality.
    Problem Definition
    (Big Question)
    The overarching question that we should answer is
    how Starbucks can stay profitable in the future.
    Current Scenario
     In the last few years, Starbucks has entered into a battle of
    competition.
     Dunkin' Donuts and McDonald’s are posing new challenges.
     Widening its current customer base.
     Drawing consumers from the competitors.
    Scenarios:
    1. Strategies to Renew the “Starbucks Brand Name”.
    What if, the brand image hits a new low.

    2. Strategies to Build and Retain Customer Loyalty.


    If its vast customer base switches loyalty to its competitors

    3. Strategies towards Pricing and focus on quality.


    If it losses its competitive edge over quality.
    1. Strategies to Renew the “Starbucks Brand Name”
     Advertising and Promotion.
     Need to convince people that Starbucks coffee is superior to
    other coffees.
     Provide more consumer satisfaction and customer delight
     More aggressive in their advertising campaigns.
     Educate and notify the public the specialty and uniqueness
    of Starbucks coffee.
     Product Differentiation:-
     Maintain its competitive advantage.
     Focus on product innovation.
     Invest in extensive research and development efforts to
    develop new flavours, blends or even roast fusions.
     To provide free samples for a limited period of time for its
    revolutionary products
     2. Strategies to Build and Retain Customer Loyalty
     Privilege Card and Rewards Program
     Starbucks need to think how they can pass on more benefits and
    rewards
     cardholders can also register online to qualify for rewards each
    time they use their Starbucks card
     include complimentary beverages after a certain number of
    purchases, free refills, and free syrup and milk options
     gain the loyalty of customers.
     3. Strategies towards Pricing and focus on Quality.
     Starbucks should consider strategies to reduce cost.
     Strategies to promote growth and profit.
     Revamp its supply chain strategy.
     Strict quality controls in its coffee sourcing as and its
    customer service.
     Price hikes for lower margin products that can entice its
    customers to upgrade to more expensive options.

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