SIP Project Presentation Brand Promotion of Moolchand Medcity Through Value Added Service (VAS) Program and Medical Camp Nitin Sharma
SIP Project Presentation Brand Promotion of Moolchand Medcity Through Value Added Service (VAS) Program and Medical Camp Nitin Sharma
SIP Project Presentation Brand Promotion of Moolchand Medcity Through Value Added Service (VAS) Program and Medical Camp Nitin Sharma
on
Nitin Sharma
(2009147)
Presented to:
Professor D. N. Panigarhi
Professor Rajeev Kamble
• Medical tourism
4,50,000 foreigners sought medical treatment in India in 2009.
expected to touch 11,00,000 by 2012.
almost at one tenth of the cost in the developed nations.
waiting time is near to nil.
high quality medical facilities and professionals.
• Promotion of camp
Banner.
Posters.
Website.
SMS to MAC.
SMS to Patients.
Emails.
• Event Arrangements.
• Some Figures Regarding Camp
11 April 2010 (10:00 am to 1:00 pm initially later extended to 2:00 pm).
72 patients were checked.
Tuesday, December 07, 2021 IMT Nagpur, SIP Report (2009-11) 7
PROMOTION
• Process followed
Telephonic discussion with MAC.
Onsite meeting.
Artwork Preparation and Follow Up with MAC.
Board Preparation And Installation.
Feedback and After Installation Follow Up.
• In two sizes
(A3/A4).
• A3 size Seems
more tempting to
MAC.
• Almost 200 MAC
Permitted.
Snapshot of Collateral.
Tuesday, December 07, 2021 IMT Nagpur, SIP Report (2009-11) 12
STANDEE
• 6 feet X 3 feet.
• Too much Space required
for putting in place.
• 100 MAC Acknowledged.
• Mainly installed by
Pediatricians.
• Planning Visits
Summer holidays.
Address.
• Summer Heat.
• MAC Thinking time.
• Kyzen Designer – Vendor.
• Calling timing (1630 hrs. to 1730 hrs.).