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    Supply Chain Nanagement of HUL

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    salil12356
    Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited, is India's largest Fast Moving Consumer Goods company. HUL has over 15,000 employees and meets everyday needs for nutrition, hygiene, and personal care with popular brands. HUL uses a distribution network of over 4,000 redistribution stockists and 6.3 million retail outlets to reach both urban and rural markets across India. Projects like Shakti and Streamline help HUL effectively distribute products through rural distributors and sub-stockists using various transportation methods.

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    Supply Chain Nanagement of HUL

    Uploaded by

    salil12356
    3K views11 pages
    Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited, is India's largest Fast Moving Consumer Goods company. HUL has over 15,000 employees and meets everyday needs for nutrition, hygiene, and personal care with popular brands. HUL uses a distribution network of over 4,000 redistribution stockists and 6.3 million retail outlets to reach both urban and rural markets across India. Projects like Shakti and Streamline help HUL effectively distribute products through rural distributors and sub-stockists using various transportation methods.

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    Supply Chain Nanagement Of HUL

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    Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited, is India's largest Fast Moving Consumer Goods company. HUL has over 15,000 employees and meets everyday needs for nutrition, hygiene, and personal care with popular brands. HUL uses a distribution network of over 4,000 redistribution stockists and 6.3 million retail outlets to reach both urban and rural markets across India. Projects like Shakti and Streamline help HUL effectively distribute products through rural distributors and sub-stockists using various transportation methods.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3K views11 pages

    Supply Chain Nanagement of HUL

    Uploaded by

    salil12356
    Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited, is India's largest Fast Moving Consumer Goods company. HUL has over 15,000 employees and meets everyday needs for nutrition, hygiene, and personal care with popular brands. HUL uses a distribution network of over 4,000 redistribution stockists and 6.3 million retail outlets to reach both urban and rural markets across India. Projects like Shakti and Streamline help HUL effectively distribute products through rural distributors and sub-stockists using various transportation methods.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Hindustan Lever Ltd.

    IS NOW

    Hindustan Unilever Ltd.

    Presenter’s
    Praveen Mayar
    Shishir Jain
    Salil Shrivastav
    Anu Singhai
    Aniket Bhushal
    INTRODUCTION
    • Hindustan Unilever Limited (‘HUL’), formerly Hindustan Lever Limited
    (it was renamed in late June 2007 as HUL).

    • India's largest Fast Moving Consumer Goods company.

    • HUL is also one of the country's largest exporters.

    • The mission that inspires HUL's over 15,000 employees, including


    over 1,300 managers, is to "add vitality to life.

    • “HUL meets everyday needs for nutrition, hygiene, and personal


    care with brands that help people feel good, look good and get
    more out of life.
    CONTD….
    • Gross sales is 21649.51 crores.

    • The distribution network of HUL is one of the key strengths.

    • The operations involve over 2,000 suppliers and


    associates.

    • Recognized as a Golden Super Star Trading House by the


    Government of India.
    DISTRIBUTION SYSTEM OF HUL…
    • Focuses on short supply chain for distribution.

    • Distributed through a network of 4,000 redistribution


    stockiest .

    • 6.3 million retail outlets.

    • 250 million rural consumers.

    • There are 35 C&FAs in the country who feed these


    redistribution stockists regularly.
    DISTRIBUTION IN RURAL MARKET
    Project Shakti
    • Enabled Hindustan Lever to access 80,000 of India's 638,000
    villages

    • Project Shakti has already been extended to about 12 states.

    • The model consists of groups of (15‐20) villagers below the


    poverty line.

    • Women from SHGs become direct‐to‐home distributors in rural


    markets.
    Few More Programs By HUL
    • Lifebuoy Swasthya Chetna has touched 12 crore people in more than
    50676 villages across India since 2002.

    • Pure it is available in more than 1500 towns nationally and already


    covers over 3 million households across India.

    • Exceeded the target of reducing CO2 emissions from


    manufacturing operations by 25% on a base of 2004.

    • Twenty Eight of our manufacturing sites are zero water discharge


    sites.
    PROJECT STREAMLINE
    • To cater to the needs of the inaccessible market with high
    business potential.

    • Goods are distributed from C & F Agents to Rural


    Distributors.

    • 15‐20 rural sub‐stockists attached to him.

    • Each of these sub‐stockists / star sellers is located in a


    rural market.
    HUL SKU RURAL DISRT.

    SUB-STOCKIST

    RETAILING CONSUMER
    CONTD…
    • sub‐stockists then perform the role of driving distribution.

    • using unconventional means of transport such as tractor


    and bullock carts.

    • Star Seller sells everything from detergents to personal


    products.
    Initiatives Taken to Improve The Distribution Network
    •Servicing Channel partners and customers with continuous daily
    replenishment.

    •Leveraging scale and building expertise to service Modern Trade


    and Rural Markets.

    •Delaying of sales force to improve response times and service


    levels .

    •Launching of several promotional schemes for existing wholesalers


    and distributors

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