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    Submitted To:-Submitted By: - Mrs. Supriya Gupta Natasha and Aayushi

    Uploaded by

    pankaj kumar shukla
    The document discusses Hindustan Unilever Limited's (HUL) supply chain management. It provides an overview of HUL's background, product brands and mix, sales and operations planning, extensive supply chain and distribution network, use of information technology, efforts to enhance customer service, pioneering new supply chain channels for rural markets, and corporate social responsibilities. Key points include that HUL has a complex supply chain and distribution network, uses sales and operations planning to forecast demand, requires an IT system to manage its complex supply chains, focuses its supply chain on customer centricity through various metrics and loss analysis, and has made efforts to reach rural markets through various projects and new channels.

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    © All Rights Reserved
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    Submitted To:-Submitted By: - Mrs. Supriya Gupta Natasha and Aayushi

    Uploaded by

    pankaj kumar shukla
    22 views22 pages
    The document discusses Hindustan Unilever Limited's (HUL) supply chain management. It provides an overview of HUL's background, product brands and mix, sales and operations planning, extensive supply chain and distribution network, use of information technology, efforts to enhance customer service, pioneering new supply chain channels for rural markets, and corporate social responsibilities. Key points include that HUL has a complex supply chain and distribution network, uses sales and operations planning to forecast demand, requires an IT system to manage its complex supply chains, focuses its supply chain on customer centricity through various metrics and loss analysis, and has made efforts to reach rural markets through various projects and new channels.

    Original Description:

    SCM OFHUL

    Original Title

    Hul Profile

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    The document discusses Hindustan Unilever Limited's (HUL) supply chain management. It provides an overview of HUL's background, product brands and mix, sales and operations planning, extensive supply chain and distribution network, use of information technology, efforts to enhance customer service, pioneering new supply chain channels for rural markets, and corporate social responsibilities. Key points include that HUL has a complex supply chain and distribution network, uses sales and operations planning to forecast demand, requires an IT system to manage its complex supply chains, focuses its supply chain on customer centricity through various metrics and loss analysis, and has made efforts to reach rural markets through various projects and new channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    22 views22 pages

    Submitted To:-Submitted By: - Mrs. Supriya Gupta Natasha and Aayushi

    Uploaded by

    pankaj kumar shukla
    The document discusses Hindustan Unilever Limited's (HUL) supply chain management. It provides an overview of HUL's background, product brands and mix, sales and operations planning, extensive supply chain and distribution network, use of information technology, efforts to enhance customer service, pioneering new supply chain channels for rural markets, and corporate social responsibilities. Key points include that HUL has a complex supply chain and distribution network, uses sales and operations planning to forecast demand, requires an IT system to manage its complex supply chains, focuses its supply chain on customer centricity through various metrics and loss analysis, and has made efforts to reach rural markets through various projects and new channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 22

    SUBMITTED TO :MRS.

    SUPRIYA GUPTA

    A
    PRESENTATION
    ON
    SCM OF HUL

    SUBMITTED BY :NATASHA AND AAYUSHI

    CONTENTS
    HUL BACKGROUND
    HUL- THE JOURNEY SO FAR
    HUL PRODUCT BRAND AND PRODUCT MIX
    HUL SALES AND OPERATIONS PLANNING
    HUL SUPPLY CHAIN AND DISTRIBUTION NETWORK
    DISTRIBUTION STRATEGY-USE OF INFORMATION TECHNOLOGY
    USE OF IT WITH HUL
    ENHANCE CUSTOMER SERVICE
    SUPPLY CHAIN FOR RURAL MARKET
    PIONEERING NEW CHANNELS FOR RURAL INDIA
    PIONEEERING OTHER NEW CHANNEL
    HULS CORPORATE SOCIAL RESPONSIBILITIES
    RELATED QUSTIONS

    What is the degree of extensiveness and complexity


    of supply chain and distribution network in Hindustan
    Unilever Limited (HUL)?

    How does the HUL do the sales and operation


    planning? How it can be made more effective?

    What could be the requirements and

    expecttions from an IT system by HUL to meet


    challenges of complexity in Suppy Chains (SC)?

    How has HUL brought in constumer centricity in its


    supply chain?

    CONSUMER IS BEING FOCUSSED IN BOTH

    MANUFACTURING AND SOURCING.


    NEW MEASUREMENT CRITERIA TO FOCUS ON
    CUSTOMER SERVICE..FOR EG. THE CASE FILL
    THEY GENERATE A LOSS TREE
    NOW THE COMPANY ALSO MEASUURES RETAIL
    QUANTITY

    How has HUL made in-roads in rural market s for


    marketing and supply of its products?

    1
    2
    3
    4
    5

    Project streamlime
    Project shakti
    Project shakti-vani
    lifebuoy swasthya chetna
    fair and love lovely
    foundatiom

    Analyse the components of rationalization of product


    portfolio undertaken by HUL. What would be the impact of
    such action plans on supply chain management (SCM)?

    THANKS

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