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    Obama For America: David Plouffe

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    raila odinga
    This document summarizes polling data and campaign strategies for Barack Obama's 2008 presidential campaign against John McCain. It shows that Obama is leading McCain in national polls by margins of 7-13 points. Obama also leads among key demographic groups like women, independents, and Hispanics. The campaign is focusing its early TV ads in several swing states and making gains in some traditionally Republican states. It also discusses the campaign's strong grassroots organization and fundraising advantage over McCain and the Republican Party.

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    Obama For America: David Plouffe

    Uploaded by

    raila odinga
    109 views12 pages
    This document summarizes polling data and campaign strategies for Barack Obama's 2008 presidential campaign against John McCain. It shows that Obama is leading McCain in national polls by margins of 7-13 points. Obama also leads among key demographic groups like women, independents, and Hispanics. The campaign is focusing its early TV ads in several swing states and making gains in some traditionally Republican states. It also discusses the campaign's strong grassroots organization and fundraising advantage over McCain and the Republican Party.

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    Obama campaign document to woo hillary voters/supporters

    Original Title

    Plouffe Presentation

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    This document summarizes polling data and campaign strategies for Barack Obama's 2008 presidential campaign against John McCain. It shows that Obama is leading McCain in national polls by margins of 7-13 points. Obama also leads among key demographic groups like women, independents, and Hispanics. The campaign is focusing its early TV ads in several swing states and making gains in some traditionally Republican states. It also discusses the campaign's strong grassroots organization and fundraising advantage over McCain and the Republican Party.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    109 views12 pages

    Obama For America: David Plouffe

    Uploaded by

    raila odinga
    This document summarizes polling data and campaign strategies for Barack Obama's 2008 presidential campaign against John McCain. It shows that Obama is leading McCain in national polls by margins of 7-13 points. Obama also leads among key demographic groups like women, independents, and Hispanics. The campaign is focusing its early TV ads in several swing states and making gains in some traditionally Republican states. It also discusses the campaign's strong grassroots organization and fundraising advantage over McCain and the Republican Party.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 12

    Obama for America

    David Plouffe
    Campaign Manager

    1
    Bush: 286
    Kerry: 252
    Going up on Television Early
    Alaska Nevada
    Colorado New Hampshire
    Georgia New Mexico
    Indiana North Carolina
    Michigan North Dakota
    Iowa Ohio
    Missouri Pennsylvania
    Montana Wisconsin
    Virginia
    Obama Poised to Win Historic Level of Support from Women
    Horserace Among Women

    Exit Polls Obama vs. McCain

    80%

    Clinto Gore Kerry Obam Obam Obam Obam Obam Obam


    n Margi Margi a a a a a a
    Margi n+11 n+3 Margi Margi Margi Margi Margi Margi
    60% n+16 n+12 n+14 n+12 n+12 n+19 n+13
    54% 54% 54%
    51% 52% 52% 52% 52%
    50%
    48%
    43% 42%
    38% 40% 40% 39%
    40%
    36% 33%

    20%

    0%
    1996 2000 2004 May 14 May 18 J une 1 (Gallup) J une 8 J une 11 J une 15
    (Battleground) (Reuters/ (Rasmussen) (NBC/ WSJ ) (Rasmussen)
    Zogby)
    5
    Obama Holds Dominant Lead Over McCain Among
    Hispanics, A Key Swing Group
    2004: Kerry 53 – Bush 44
    2000: Gore 62 – Bush 35
    Horserace Among Hispanic Voters
    80%
    Obama McCain
    67%
    62% 62%
    60% 57%

    40%
    33%
    29% 29% 28%

    20%

    0%
    May 14 (Battleground) May 18 (Reuters/ Zogby) May 31 (Gallup) J une 11 (NBC/ WSJ )
    6
    Obama Consolidating Democrats as He Builds
    Strength Among Independents
    Horserace by Party
    Democrats Independents
    80%
    80% 78% 78%

    69% Obama
    McCain

    60%

    46%
    44% 44% 44% 43%
    43%
    40%
    40% 39%

    21%
    20%
    15% 14% 14%

    0%
    May 18* J une 8* J une10* * J une 15* May 18* J une 8* J une 10* * J une 15*

    *Source: Rasmussen Reports Weekly Tracking


    **Source: Gallup 7
    Expanding the Map: Turning Red States Blue
    Horserace

    80% 2004: Kerry Bush 2008: Obama McCain

    Virginia Missouri Colorado Ohio Iowa New


    Mexico
    -8 +7
    60% -7 +1 -5 +6 -2 +1 -1 +7 -1 +9
    54% 53% 1
    52% 51% 50%
    49% 48% 49% 49%50% 49%50% 50%
    46% 46% 47%
    45%
    43%
    42% 42% 42% 41%
    39% 38%
    40%

    20%

    0%
    2004 May 2004 J une 2004 May 2004 J une 2004 J une 2004 May
    18* 3* * 19* * 15** * 10* * 14**
    *SurveyUSA
    **Rasmussen Reports 8
    ***PPP
    Winning in Traditional Battleground States
    June 18th Quinnipiac Poll
    Horserace in Key Battleground States
    Obama McCain

    80%
    FLORIDA OHIO PENNSYLVANIA

    60% 57%
    51% 52%
    50% 50%
    47% 47% 48%
    43% 42% 43% 45%
    40% 40% 39%
    40% 39%
    37%
    34%

    20%

    0%
    Total Indep Women Total Indep Women Total Indep Women

    Source: Quinnipiac Polling, June 16


    9
    Unprecedented Grassroots Support

    Over 1.7 million total donors

    Over 1 million volunteers

    Over 5 million email subscribers


    RNC & McCa in Money
    Carly Fiorina: “In Truth The RNC Is Raising
    Money Very Specifically For The Presidential
    Campaign, And By The Rules The Money That
    The RNC Raises Can Be Used For The
    Presidential Campaign. So, It Actually Is Very
    Relevant To Talk About What The RNC Raises.”
    John Roberts: “Let me come back to what you first said which is that the RNC has a lot of cash. It
    used to be that Republican candidates, the individual campaigns, used to kill the Democrats in
    individual donations. This year we don't see that. Why?” Carly Fiorina: “Well, I hate to keep correcting
    you, but in truth the RNC is raising money very specifically for the presidential campaign, and by the
    rules the money that the RNC raises can be used for the presidential campaign. So, it actually is very
    relevant to talk about what the RNC raises.” [CNN, 5/27/08]
    DNC v. RNC

    60 53.6

    50

    40

    30 DNC
    RNC
    20

    10 4.4

    0
    Cash on Hand (In Millions)

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