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    Mega Selling Final Vi

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    kuya toto
    Mega marketing refers to large-scale marketing activities needed to manage a firm's external environment, including political, legal, technological, social, and pressure group factors. It involves two main strategies: public power and public relations. Mega marketing requires researching internal and external market factors, setting a marketing plan with goals and strategies, analyzing competitors, understanding customer demands, and setting target customer segments. The overall aim is to manage a company's external environment and build goodwill.

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    Mega Selling Final Vi

    Uploaded by

    kuya toto
    296 views11 pages
    Mega marketing refers to large-scale marketing activities needed to manage a firm's external environment, including political, legal, technological, social, and pressure group factors. It involves two main strategies: public power and public relations. Mega marketing requires researching internal and external market factors, setting a marketing plan with goals and strategies, analyzing competitors, understanding customer demands, and setting target customer segments. The overall aim is to manage a company's external environment and build goodwill.

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    Mega marketing refers to large-scale marketing activities needed to manage a firm's external environment, including political, legal, technological, social, and pressure group factors. It involves two main strategies: public power and public relations. Mega marketing requires researching internal and external market factors, setting a marketing plan with goals and strategies, analyzing competitors, understanding customer demands, and setting target customer segments. The overall aim is to manage a company's external environment and build goodwill.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    296 views11 pages

    Mega Selling Final Vi

    Uploaded by

    kuya toto
    Mega marketing refers to large-scale marketing activities needed to manage a firm's external environment, including political, legal, technological, social, and pressure group factors. It involves two main strategies: public power and public relations. Mega marketing requires researching internal and external market factors, setting a marketing plan with goals and strategies, analyzing competitors, understanding customer demands, and setting target customer segments. The overall aim is to manage a company's external environment and build goodwill.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Mega Selling

    Caracas, Jemimah Kris


    Lapuz, Anne Victoria C.
    Mega-Marketing
    Termed by US marketing academic, Philip Kotler
    Refers to marketing activities needed to manage the
    elements of firms external environment
    External environment factors:
    Political, legal an technological factors, Media social
    groups and pressure groups
    Company undertakes various strategies
    2Ps of Mega
    Marketing
    Public
    Power Relations
    Ability to make How business
    things happen or maintain goodwill
    prevent Prior entering the
    market
    Persuasion
    Events and
    Third parties activities
    Steps of
    Mega
    Marketing
    Research the
    Market
    Internal External
    leadership style and the
    styles of other company
    Competition
    management socio-economic,
    strength of your employees
    legal or ethical,
    business processes and
    relationships within and political and
    between departments and technological
    employees
    Set a Marketing
    Plan
    company and its products or services, then shows how the
    benefits you provide set you apart from your competition.
    Describe your target audience.
    List your marketing goals.
    Develop the marketing communications strategies and
    tactics youll use.
    Set your marketing budget.
    Marketing Goal
    should fit into and support your overall business goals.
    focus on the specific goals you want your marketing to
    achieve for you and on the outcome.
    specific and measurable, can be a simple statement of a
    company's culture or attitude
    Setting realistic marketing goals contributes to your
    marketing success
    Competitor
    Analysis
    list their product or service
    Profitability
    growth pattern
    marketing objectives and assumptions
    current and past strategies
    organizational and cost structure, strengths and weaknesses,
    and size (in sales) of the competitor's business.
    Understanding the Demands of
    Customer
    Extract Existing Service Demand Data
    Study, Explore and Sample Demand
    Stratify and Classify Demand
    Follow Demand Conclusions
    Establish Ongoing Demand Monitoring
    Set Target
    Customers
    Look at your current customer base.
    Check out your competition.
    Analyse your product/service.
    Choose specific demographics to target.
    Consider the psychographics of your target.

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