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Walmart Stores

By Saira Shaikh 143


Snehal Shedge 146
Fact File
 Type: Public
 Industry: Retail
 Founded: Rogers, Arkansas, U.S (1962)
 Founder: Sam Walton
 Headquarters: Bentonville, U.S
 Area Served: Worldwide
 Products: Discount Stores, Super centers, Neighborhood markets
 Key people: Mike Duke (CEO), H.Lee Scot (BOD),S Walton (Chairman)
 Employees :approx. 2,100,000 (2009)
 Website www.walmartstores.com
 Revenue US$ 408.21 billion (2009)
Big Idea
 Sam Walton, a businessman from Arkansas, began his retail
career at a store in Des Moines, Iowa
 In 1945, he met Butler Brothers, a regional retailer that owned
a chain of variety stores called Ben Franklin and they offered
him one job in Newport, Arkansas.
 Walton was extremely successful in running the store in
Newport.
 The lease came up for renewal, Walton could neither come to
agreement on the existing store's lease renewal nor find a new
location in Newport. Instead, he opened a new Ben Franklin
franchise in Bentonville, Arkansas, but called it "Walton's
Five and Dime." There, he achieved higher sales volume by
marking up slightly less than most competitors.
 On July 2, 1962, Walton opened the first Wal-Mart Discount
City store located at 719 Walnut Ave. in Rogers, Arkansas
Current Status
 Walmart Stores is an American public corporation that runs a chain of
large discount department stores and a chain of membership required
warehouse stores.
 In 2010 it was the world's largest public corporation by revenue, according
to the Forbes Global 2000
 The company was incorporated on October 31, 1969, and publicly traded
on the New York Stock Exchange in 1972. Wal-Mart is the largest majority
private employer and the largest grocery retailer in the United States.
 Owns and operates the Sam's Club retail warehouses in North America.
 Wal-Mart operates under its own name in the United States, including the
50 states and Puerto Rico. Wal-Mart operates in Mexico as Walmex, in the
United Kingdom as Asda ("Asda Wal-Mart" in some branches), in Japan as
Seiyu, and in India as Best Price.
 Wholly-owned operations in Argentina, Brazil, and Canada. Wal-Mart's
investments outside North America have had mixed results; its operations
in the United Kingdom, South America and China are highly successful,
while it was forced to pull out of Germany and South Korea when ventures
there were unsuccessful
Operations

• Wal-Mart's operations are organized into three divisions:


• Wal-Mart Stores U.S., Sam's Club, and Wal-Mart International.

• The company does business in nine different retail formats:


supercenters, food and drugs, general merchandise stores, bodegas
(small markets), cash and carry stores, membership warehouse
clubs, apparel stores, soft discount stores and restaurants.
Cont’d
Private label brands
 About 40% of products sold in Wal-Mart are private label store brands
 Wal-Mart began offering private label brands in 1991 with the launch of
Sam's Choice, a brand of drinks produced by Cott Beverages exclusively
for Wal-Mart.
 Other Wal-Mart brands include Great Value and Equate in the US and
Canada, and Smart Price in Britain.

Entertainment
 In 2010 Wal-Mart teamed with Proctor & Gamble to produce Secrets of the
Mountain and The Jensen Project, 2 hour family movies which featured the
characters using Wal-Mart and Proctor & Gamble branded products.

Corporate affairs
 Wal-Mart's business model is based on selling a wide variety of general
merchandise at "always low prices." The company refers to its employees
as "associates". All Wal-Mart stores in the US and Canada also have
designated "greeters", who welcome shoppers at the store entrance.
Future plans
 Continue to focus on further improving the returns of its
supercenter format through remodelling existing stores and
accelerating the growth of new stores.
 This year, Wal-Mart expects to add 15 new Sam’s Club stores, and
between five and ten new Sam’s Club stores in fiscal year 2011.
 Aggressive investment… in growth markets such as China and
Brazil
Competitors
 Kmart, Target, ShopKo and Meijer
 Canada's Zellers, The Real Canadian Superstore and Giant Tiger,
and Mexico's Comercial Mexicana and Soriana.
 Competitors of Wal-Mart's Sam's Club division are Costco, and the
smaller BJ's Wholesale Club chain operating mainly in the eastern
US.
 Several smaller retailers, primarily dollar stores, such as Family
Dollar and Dollar General, have been able to find a small niche
market and compete successfully against Wal-Mart for home
consumer sales
Thankyou

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