Strategy: Term: Which Achieves Advantage

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Strategy

"Strategy is the direction and scope


of an organisation over the long-
term: which achieves advantage
for the organisation through its
configuration of resources within a
challenging environment, to meet
the needs of markets and to fulfil
stakeholder expectations".
Corporate Strategy:
Mission & Corporate Operating
Objectives Business Plans
Functional
Business Strategy
Corporate Culture
Corporate Culture

The beliefs and values shared by people


who work in an organisation
o How people behave with each other
o How people behave with customers/clients
o How people view their relationship with
stakeholders
o Peoples responses to energy use, community
involvement, absence, work ethic, etc.
o How the organisation behaves to its
employees training, professional
development, etc.
Corporate Culture
Goals / Objectives

SWOT Analysis

Strategy

Implementation

Measurement and Evaluation

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