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    Subway - IMC

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    Eswaran Subbaiah
    Subway is an international sandwich franchise founded in 1965 that operates over 44,000 locations worldwide specializing in submarine sandwiches. The company is making changes to its logo for the first time in over 15 years to modernize its look while maintaining brand recognition. Subway utilizes an integrated marketing strategy involving advertisements, sales promotions, social media, public relations, and events to promote its products and brand. This includes outdoor, print, and digital ads, social media campaigns, promotional discounts and rewards programs, and sponsoring sporting events.

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    Subway - IMC

    Uploaded by

    Eswaran Subbaiah
    811 views18 pages
    Subway is an international sandwich franchise founded in 1965 that operates over 44,000 locations worldwide specializing in submarine sandwiches. The company is making changes to its logo for the first time in over 15 years to modernize its look while maintaining brand recognition. Subway utilizes an integrated marketing strategy involving advertisements, sales promotions, social media, public relations, and events to promote its products and brand. This includes outdoor, print, and digital ads, social media campaigns, promotional discounts and rewards programs, and sponsoring sporting events.

    Original Description:

    IMC of Subway

    Original Title

    Subway - IMC (1)

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    Subway is an international sandwich franchise founded in 1965 that operates over 44,000 locations worldwide specializing in submarine sandwiches. The company is making changes to its logo for the first time in over 15 years to modernize its look while maintaining brand recognition. Subway utilizes an integrated marketing strategy involving advertisements, sales promotions, social media, public relations, and events to promote its products and brand. This includes outdoor, print, and digital ads, social media campaigns, promotional discounts and rewards programs, and sponsoring sporting events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    811 views18 pages

    Subway - IMC

    Uploaded by

    Eswaran Subbaiah
    Subway is an international sandwich franchise founded in 1965 that operates over 44,000 locations worldwide specializing in submarine sandwiches. The company is making changes to its logo for the first time in over 15 years to modernize its look while maintaining brand recognition. Subway utilizes an integrated marketing strategy involving advertisements, sales promotions, social media, public relations, and events to promote its products and brand. This includes outdoor, print, and digital ads, social media campaigns, promotional discounts and rewards programs, and sponsoring sporting events.

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    © All Rights Reserved
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    You are on page 1of 18

    Introduction

    Parent Company - Doctor's Associates


    Inc.,
    Founded - August 28, 1965;
    Number of locations - 44,882
    restaurants in 112 countries
    Speciality Submarine Sandwiches
    Positioning Straddle
    New logo
    Subway is changing their logo after more than
    15 years. They wanted a fresh look while
    keeping their roots
    Integrated Marketing Communication
    Advertisements
    Sales promotion
    Social media
    PR
    Events
    ADVERTISEMENT
    OUTDOOR ADVERTISEMENT(Billboards)
    OUTDOOR ADVERTISEMENT(TRUCKSIDE)
    CONTROVERSIAL BILLBOARD AD
    KAL KYA HAI(WHAts tOMORROW)
    AD CAMPAIGN

    Sub Of THE DAY PROGRAMME


    EASY WAY TO DELIVER A MESSAGE
    DELIGHT IN CHOICE
    CAMPAIGNS
    EVENTS
    Sales Promotion
    Sub of the Day

    Footlong sandwiches -
    $5
    Sub Club Cards

    Online offers Nearbuy, Grabon, Coupondunia, Cashkaro

    Offers during week ends and on special occasion.


    Rewards System Sub club to Sub
    Card
    Social Media Presence
    Social Currency
    Social Media Campaigns

    #Staypicky

    #EatWellGo

    #LobsterSelfieContest
    PR
    Jared Foggle scandal
    Subway digital
    Acquisition of Avanti commerce
    Subway surf series
    THANK YOU

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