Scribd Logo
Upload

Welcome to Scribd!

  • 348 views

    Reasons For Failure of Virgin Mobiles

    Uploaded by

    Karan Khanna
    Outlays the reasons of failure of Virgin Mobiles in India. A detailed study has been done on the mentioned topic.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Reasons For Failure of Virgin Mobiles

    Uploaded by

    Karan Khanna
    348 views23 pages
    Outlays the reasons of failure of Virgin Mobiles in India. A detailed study has been done on the mentioned topic.

    Original Title

    Reasons for failure of Virgin Mobiles

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Outlays the reasons of failure of Virgin Mobiles in India. A detailed study has been done on the mentioned topic.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    348 views23 pages

    Reasons For Failure of Virgin Mobiles

    Uploaded by

    Karan Khanna
    Outlays the reasons of failure of Virgin Mobiles in India. A detailed study has been done on the mentioned topic.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 23

    Through

    Renovation

    Harshita Srivatava
    Charu Sharma
    Karishma Singh
    Present before you
    Detailed Analysis of failure of
    and strategies to bring it back to race.

    Virgin mobile is a wireless communication brand


    used by eight independent brand-licensees
    worldwide.
    Virgin Mobile wireless entity is typically a
    partnership between Richard Branson's Virgin
    Group and an existing mobile network operator.
    It launched its brand in India in March 2008.
    It is primarily a MVNO company, and retail
    distribution is only a part of the overall strategy.

    Virgin, a leading branded venture capital organization, is one of the


    worlds most recognized and respected brands. Conceived in 1970 by
    Sir Richard Branson, the virgin group has gone on to grow very
    successful businesses in sectors ranging from mobile telephony, to
    transportation ,travel, financial services,leisure,music,holidays ,
    publishing and retailing. Virgin has created more than 200 branded
    companies worldwide employing approximately 50000 people in 29
    countries. TTSL which is the second largest CDMA operator with 22
    million customers,will sell the youth based mobile service under the
    brand name of virgin mobile.

    The basic reason for the failure of Virgin Mobile


    was that it chose wrong operator -it made entry
    into India partnering TTSL in March, 2008.That
    time TTSL was offering mobile services only on
    CDMA as Tata Indicom . Tata Indicom has no
    circles where it is positioned 1st or 2nd or 3rd as
    per subscriber base.

    USER

    RATIO

    Virgin Mobile chose wrong technology


    CDMA while it targets youth population.

    CDMA is not a preferred technology for youth


    as to be a Virgin one need to get a CDMA
    handset. Virgin did not introduce any great
    CDMA handset which can attract youths.

    Virgin Mobile Internet plans are not really


    cheap, often hidden with daily rentals.

    Virgins foray into data card market never


    works because TTSL never wanted to give
    competition to its own Photon+. No cheap
    tariff for youth certainly gives a thumbs down!

    Interestingly Virgin strategy is followed by


    Tata Docomo which is GSM wing of TTSL, Tata
    Docomo with its catchy TVC, presence on
    social sites and exceptional 1p/sec tariff made
    a overwhelmed entry.
    Smartpaid concept of Virgin is now placed in
    Tata Indicom as Smart Postpaid.

    Following Virgin GSM launch on Tata


    Docomos network Ranbeer Kapoor and
    Genelia were roped as Brand Ambassador
    Now he is on the TVC for Tata Docomo.

    And.
    Do you feel theres any chance that
    Virgin 3G can ever roll out Tata
    Docomo 3G network ???!!!!!

    Some of the flaws which we have witnessed


    practically with virgin is that it has a very poor
    network provider
    Even the customer care service is not sufficient
    enough to meet the demands of people.
    Often we get to hear the busy
    or not
    reachable tone...
    Tarrifs and data packs were too costly for an
    average customer to afford it.

    Firstly it should give up its hope to flourish in


    the CDMA Industry.
    The question still remains that How come
    CDMA reliance established its empire?
    So, the answer to this is that Reliance is already a
    well settled and renowed name in itself.
    For virgin to compete with any of these , the first
    and foremost thing it will have to do is establish
    an independent industry , gaining attention of
    common masses and prove itself trustworthy.

    Instead of collabrating with TTSL or any other


    company , it should establish its independent
    network system in India also as is the case in
    other countries.
    The advertisements should be made user
    friendly.
    Random and vague advertisements should be
    avoided. Most of them go above rhe head of a
    common man.

    As style is need of Today .. Virgin should


    make more durable as well as attractive and
    stylish phones.
    As in India , potential customers are youngsters .
    So , phones must be attractive and have smart
    features.
    These qualities are necessary to cope up with
    the leading companies like samsung , Nokia ,
    Apple.

    More to come in coming


    slides.

    You might also like