Afc Bali 2014 Presentation

COMMUNITY
COMMUNICATION AND
COFFEE
FARMERSADAPTATION TO
CLIMATE VARIABILITY
IN AMADEO, CAVITE,
PHILIPPINES
BETTINA JOYCE P.
ILAGAN, PhD
Assistant Professor III

College of Arts and Sciences
Cavite State University
a term popularized by
UNESCO in the 70s
a two-way communication
between the communicator
and the public through the
use of community media
(Berrigan, 1979)
a highly participatory
process of social
interaction in small groups
using interpersonal and/or
indigenous or small media
(UPLBCDC, 1999)
COMMUNITY
COMMUNICATION
bjpilagan2014
Local people = doers and

influencers of development in
the locale
Community communications
value and role = capacitate
people
Access to and acquisition of

information and knowledge =
better understanding of issues
and events
within the community
Better understanding =
Informed opinions and
decisions
bjpilagan2014
Coffee
2nd most consumed liquid
2nd most traded commodity
Sustained rains, droughts,

higher temperatures,
diseases, and pests
attributed to climate change
are hurting coffee crops and
production (Woodside, 2011).
More adaptive, participatory

research is needed to find
out how best to help coffee
farmers as the weather
outlook for coffee growers
over the next millennium is
poor (Baker, 2009).
bjpilagan2014
RESEARCH GAP
In a synthesis of literature
on socioeconomics of climate
change in the Philippines
from 1990 to 2010, Sajise,
et al. (2012) found out that
most studies on how climate
change affected the
agriculture sector were
focused on rice and corn.
1
bjpilagan2014
7&8 9
3
bjpilagan2014
METHODOLOGY
Research Design
Locale of the Study
Respondents and Sampling
Methods and Instruments

for Data Gathering
Data Analysis
bjpilagan2014
RESULTS /
KEY FINDINGS
Engagement in Community
Communication
Interaction with Co-farmers
People they interact with:

Neighbors
Farmers from adjacent farms
Family members / relatives
Frequency of interaction
Sometimes or twice or
thrice a month only
bjpilagan2014
RESULTS /
KEY FINDINGS
Communication
Involvement in Small Groupings
Size of groupings: 1 5
Place where small groups
meet: house and farm
Nature of groupings: informal
Who initiates the
interaction: either or
both
Leadership in small groups:
bjpilagan2014
RESULTS /
KEY FINDINGS
Communication
Use of Small Media
Cellphones (used to
supplement interpersonal or
face-to-face communication)
Focus on Community Interests
Coffee farming
Farming (in general)
Family / personal life
bjpilagan2014
RESULTS /
KEY FINDINGS
Communication
Participation in Major
Activities
AREAS OF WEIGHTED QUALITATIVE
PARTICIPATION MEAN EQUIVALENT
Planning contents or 2.22 Rarely
topics
Planning when to meet 1.94 Rarely
Producing messages / 2.06 Rarely
Conceptualizing
adaptation strategies
Implementing decisions 2.10 Rarely
Evaluating decisions or 2.05 Rarely
actions taken
bjpilagan2014
RESULTS /
KEY FINDINGS
Communication
Definition of Goals and
Objectives58
60
50 46
38
40
30
19
20
10
0
bjpilagan2014
RESULTS /
KEY FINDINGS
Coffee Farmers Level of
Engagement in
Community Communication
LEVEL OF ENGAGEMENT FREQUENCY PERCENTAGE

IN COMMUNITY (n = 93)
COMMUNICATION
No engagement 16 17
Low engagement 20 22
Moderate engagement 53 57
High engagement 4 4
Total 93 100
bjpilagan2014
For future theory-

building and researches
in ComCom...
Level of engagement in
community communication
measured as:
No engagement
Low engagement
Moderate engagement
High engagement
Responses on engagement in
community communication can
be processed based on the
following values assigned to
the parameters presented
bjpilagan2014
Level of Engagement in
Frequency of Interaction
Always 4
Often 3
Sometimes 2
Rarely 1
Size of Groupings
Small 4
Medium 3
Large 2
Indefinite 1
Nature of Groupings
Formal 2
Informal 1
Initiative in Interactions
Either or both 4
Respondent himself 3
Other farmers 2
Not sure 1
bjpilagan2014
Leadership
Yes 2
No 1
Use of Small Media

Cellphones (text 3
messaging,
calls) 2
Written communication
(letters or notes) 1
Interpersonal or face-
to-face
communication
Level of Participation in
Major Activities
High 3
Moderate 2
Low 1
bjpilagan2014
Information-sharing
Yes 2
No 1
Decision-making
Yes 2
No 1
Problem-solving
Yes 2
No 1
Resources-sharing
Yes 2
No 1
bjpilagan2014
Scores Qualitative Equivalent

10 16 Low engagement
17 23 Moderate engagement
24 30 High engagement
INVOLVEMENT
IN
SMALL
GROUPINGS
INTERACTION
ARTICULATION
OF COMMUNITY
INTERESTS
DEFINITION
OF GOALS
AND USE OF
OBJECTIVES SMALL MEDIA
PARTICIPATION
IN PLANNING,
PRODUCTION
AND
EVALUATION
ACTIVITIES
Proposed community
communication
framework (Ilagan,
2013)
an alternative view...
a highly interpersonal,
informal, natural and
spontaneous, even
incidental, process of
information-sharing
involving small groups of
people who share the same
interests
Ilagan, 2013
COMMUNITY
COMMUNICATION
Thank you!

Afc Bali 2014 Presentation

Uploaded by

Copyright:

Available Formats

Afc Bali 2014 Presentation

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Afc Bali 2014 Presentation

Uploaded by

Copyright:

Available Formats

COMMUNITY

Assistant Professor III

Local people = doers and

Access to and acquisition of

Sustained rains, droughts,

More adaptive, participatory

Locale of the Study

Respondents and Sampling

Methods and Instruments

Interaction with Co-farmers

People they interact with:

Use of Small Media

Focus on Community Interests

LEVEL OF ENGAGEMENT FREQUENCY PERCENTAGE

For future theory-

Use of Small Media

Scores Qualitative Equivalent

You might also like