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    G325 - The Exam: Theoretical Evaluation of Production

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    cvhsmedia
    This document provides guidance and information for a theoretical evaluation exam. It discusses the requirements of section b of the exam, which asks students to evaluate their skill development and one or two specific production practices over the course of their coursework. The document outlines the potential focus areas and provides an example question. It also discusses section A, question 1b, which requires students to evaluate one of their productions in relation to a media concept, such as genre, narrative, representation, audience or media language. Finally, it provides information on defining and recognizing genre through codes and conventions, and encourages students to analyze their own work in relation to genre.

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    G325 - The Exam: Theoretical Evaluation of Production

    Uploaded by

    cvhsmedia
    524 views12 pages
    This document provides guidance and information for a theoretical evaluation exam. It discusses the requirements of section b of the exam, which asks students to evaluate their skill development and one or two specific production practices over the course of their coursework. The document outlines the potential focus areas and provides an example question. It also discusses section A, question 1b, which requires students to evaluate one of their productions in relation to a media concept, such as genre, narrative, representation, audience or media language. Finally, it provides information on defining and recognizing genre through codes and conventions, and encourages students to analyze their own work in relation to genre.

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    g325 Section a1b

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    This document provides guidance and information for a theoretical evaluation exam. It discusses the requirements of section b of the exam, which asks students to evaluate their skill development and one or two specific production practices over the course of their coursework. The document outlines the potential focus areas and provides an example question. It also discusses section A, question 1b, which requires students to evaluate one of their productions in relation to a media concept, such as genre, narrative, representation, audience or media language. Finally, it provides information on defining and recognizing genre through codes and conventions, and encourages students to analyze their own work in relation to genre.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    524 views12 pages

    G325 - The Exam: Theoretical Evaluation of Production

    Uploaded by

    cvhsmedia
    This document provides guidance and information for a theoretical evaluation exam. It discusses the requirements of section b of the exam, which asks students to evaluate their skill development and one or two specific production practices over the course of their coursework. The document outlines the potential focus areas and provides an example question. It also discusses section A, question 1b, which requires students to evaluate one of their productions in relation to a media concept, such as genre, narrative, representation, audience or media language. Finally, it provides information on defining and recognizing genre through codes and conventions, and encourages students to analyze their own work in relation to genre.

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    G325 - The Exam

    Theoretical Evaluation of Production

    Today we are:
    Learning the requirements of Question 1
    section b of the exam
    Developing our knowledge of genre in film
    and using it within our evaluations of our
    productions
    So far we have studied Section
    A, Question 1a
    • This question asks you to describe and evaluate your skill development over
    the course of your production work. The focus of this evaluation is on skills
    development, and the question will require you to adapt this to one or two
    specific production practices, out of the following:

    • Digital Technology
    • Creativity
    • Research and planning
    • Post-production
    • Using conventions from real media texts

    The exam question will be posed using one or two of these categories, for
    example:
    “Digital technology turns media consumers into media producers”. In your own
    experience how has creativity developed through using digital technology to
    complete your coursework productions.”
    How this will continue....
    • You will still be continuing with the study of this
    unit as you will still be writing essays for this unit
    at home. Your coursework has been a priority so I
    have not been able to mark what you have done so
    far but will do so by next weekend.
    • Your title for this weeks work will be handed out
    this lesson.
    Section A Question 1b
    • This will require you to select ONE production and evaluate it in
    relation to a media concept.The concepts will be as follows:
    • Genre
    • Narrative
    • Representation
    • Audience
    • Media language

    • In the exam, questions will be set using one of the concepts only
    • You will need to select the production that appears to relate
    most effectively to the specific concept that comes up in the
    exam question.
    So how do we ensure we
    are ready for the exam?
    • We recap each concept in detail
    looking at theories and how they
    relate to your production work.

    • We practice exam questions so you


    are fully prepared for the exam.
    Genre
    • How would you define genre in media terms?

    • Genre is a French word for ‘type’ or ‘kind’ (originally


    a classification of plants and animals). It is the way
    of classifying a film to help the audience identify it.
    • It can describe the way that companies producing
    and trading in media goods try to minimise risk by
    grouping and selling their products through
    established expectations.
    • Examples: Animation, Comedy. Fantasy, Musical, Rom
    Com, Western, Action/Adventure, Thriller, Horror.
    There are three types of
    genre:
    • Major genre
    A dominant, important category - it
    should be relatively obvious and easy
    to define or spot

    • http://www.youtube.com/watch?v=XoAPKt7kbD0

    • Unforgiven (1992) - Western


    3 types of genre.....
    • Subgenre
    • A minor category or subdivision that is very closely
    related to its major genre by being a specific type in
    its own right.
    • Subgenres define a specific version of the genre by
    refining it with an adjective, e.g. “spaghetti western”

    • http://www.youtube.com/watch?v=FLyYYHqVTsE

    • The Sixth Sense (1999) - Psychological Thriller


    3 types of genre....
    • Hybrid genre
    • A combination of major genres that
    sometimes creates another type of film

    • http://www.youtube.com/watch?v=-eIpvZs
    Eky4

    • Alien (1979) Science Fiction and Horror


    How do we use the concept of
    genres?
    • Particular audiences like certain types of film
    • It helps to analyse films and to see how they are constructed and
    marketed
    • To give a film an identity
    • To attract a mainstream audience
    • To attract a niche audience
    • To inform an audience of the type of storyline or characters
    • To sell the film
    • To play with variations on a formula which works
    • To deliver an audience to advertisers
    • To give audiences what they expect
    • To create historical progression (e.g. Directors make films of genres that
    they enjoy)
    • To make it safe or easy for a specific audience
    • To avoid disappointment
    How do we recognise genre?

    • Looking for generic codes and conventions


    (signifiers) that have been established through
    time and should be recognised in mise-en-scene,
    the characters and the storyline

    • Signifiers are what we see and hear. We


    interpret these signifiers to create meaning

    • Signified (what we think it means). With genre


    because we know the visual and aural codes and
    conventions we know the film is a .....
    Over to You.....
    • Look back over your previous work.
    • What genre did each of your films fit
    into? Look at your research on that genre -
    did your production meet audiences general
    expectations of that genre?
    • What signifiers did you use that made your
    film fit into that genre?
    • Write notes on the paper provided

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