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    Attitude Change Strategy - Syndicate 4

    Uploaded by

    Busyairi Alfan Ramadhan
    This document summarizes strategies for changing consumer attitudes toward Treadfast winter tires. It describes three ways Fivestar could change attitudes: 1) by emphasizing traction in ads to change the importance of attributes, since surveys showed traction was an area Treadfast scored poorly in; 2) by comparing Treadfast to competitors in ads and highlighting Treadfast's strengths in affordability and other attributes; 3) by adding a new "Size" attribute to provide different tire sizes for different vehicles and boost confidence in the product fit. The document also includes two proposed advertisement concepts.

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    Attitude Change Strategy - Syndicate 4

    Uploaded by

    Busyairi Alfan Ramadhan
    158 views7 pages
    This document summarizes strategies for changing consumer attitudes toward Treadfast winter tires. It describes three ways Fivestar could change attitudes: 1) by emphasizing traction in ads to change the importance of attributes, since surveys showed traction was an area Treadfast scored poorly in; 2) by comparing Treadfast to competitors in ads and highlighting Treadfast's strengths in affordability and other attributes; 3) by adding a new "Size" attribute to provide different tire sizes for different vehicles and boost confidence in the product fit. The document also includes two proposed advertisement concepts.

    Original Description:

    consumer behaviour - attitude change

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    This document summarizes strategies for changing consumer attitudes toward Treadfast winter tires. It describes three ways Fivestar could change attitudes: 1) by emphasizing traction in ads to change the importance of attributes, since surveys showed traction was an area Treadfast scored poorly in; 2) by comparing Treadfast to competitors in ads and highlighting Treadfast's strengths in affordability and other attributes; 3) by adding a new "Size" attribute to provide different tire sizes for different vehicles and boost confidence in the product fit. The document also includes two proposed advertisement concepts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    158 views7 pages

    Attitude Change Strategy - Syndicate 4

    Uploaded by

    Busyairi Alfan Ramadhan
    This document summarizes strategies for changing consumer attitudes toward Treadfast winter tires. It describes three ways Fivestar could change attitudes: 1) by emphasizing traction in ads to change the importance of attributes, since surveys showed traction was an area Treadfast scored poorly in; 2) by comparing Treadfast to competitors in ads and highlighting Treadfast's strengths in affordability and other attributes; 3) by adding a new "Size" attribute to provide different tire sizes for different vehicles and boost confidence in the product fit. The document also includes two proposed advertisement concepts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Syndicate 4

    Attitude Change
    Strategy
    & The ELM
    Almas Muhammad R |
    29115581
    Ryan Primadi M
    |
    29115587
    Busyairi Alfan R
    |
    29115599
    Cahyaniar Citratri A
    |
    29115626

    TASK PART 1
    #
    Describe one specific way in which Fivestar might be
    1 able to change consumers attitudes toward Treadfast
    by changing the importance / desirability of
    attributes.

    The survey tells that the point of view


    about Treadfast winter tires was bad, it
    clearly observe on traction comparing to
    the other brand scores on the same
    criteria, so Treadfast should focus on
    this criteria to change consumer
    attitude toward Treadfast. The attribute
    is traction, so the ads will shown for the
    public including a design that

    TASK PART 1
    #
    Describe one specific way in which Fivestar might
    2 be able to change attitude toward Treadfast by
    changing brand beliefs.

    To change the brand beliefs is


    by comparing Treadfast with
    the competitor, by showing the
    strength of Treadfast compared
    to the competitor. The example
    is comparing Treadfast which is
    better in affordability and

    TASK PART 1
    #
    Describe one specific way in which Fivestar might
    3 be able to change consumers attitudes toward
    Treadfast by adding new attribute.

    An attribute that can be added by


    Treadfast is Size, by adding that
    attribute it can provide different sizes
    of winter tires depend on the vehicles
    whether it is a truck or small car. It will
    provide the suitable tire for the vehicle
    and will boost the confident about the
    product because whether the consumer

    TASK PART 2

    Ads
    #1

    TASK PART 2

    Ads
    #2
    Poster Concept:
    Image of public figure
    with treadfast tires.
    Ken Block as the famous
    drifter shows that
    treadfast tires can
    handle any kind of
    street condition well
    especially winter.

    THAN
    K
    YOU

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