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    Q1.What Could Be Target Verticals/white Spaces Options?

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    Swaraj Dhar
    Target verticals for potential growth in the Indian market in the late 2000s included the government, large enterprises, and small and medium businesses. The government was investing in IT through programs like the National e-Governance Plan and encouraging industry adoption. Large enterprises spent around $3 million on IT annually on average. However, they faced risks from existing infrastructure investments. Small and medium businesses lacked internal IT expertise and capacity for large investments, providing an opportunity for external software solutions.

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    Q1.What Could Be Target Verticals/white Spaces Options?

    Uploaded by

    Swaraj Dhar
    11 views2 pages
    Target verticals for potential growth in the Indian market in the late 2000s included the government, large enterprises, and small and medium businesses. The government was investing in IT through programs like the National e-Governance Plan and encouraging industry adoption. Large enterprises spent around $3 million on IT annually on average. However, they faced risks from existing infrastructure investments. Small and medium businesses lacked internal IT expertise and capacity for large investments, providing an opportunity for external software solutions.

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    ISB case study solution

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    Azure Solution

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    Target verticals for potential growth in the Indian market in the late 2000s included the government, large enterprises, and small and medium businesses. The government was investing in IT through programs like the National e-Governance Plan and encouraging industry adoption. Large enterprises spent around $3 million on IT annually on average. However, they faced risks from existing infrastructure investments. Small and medium businesses lacked internal IT expertise and capacity for large investments, providing an opportunity for external software solutions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    11 views2 pages

    Q1.What Could Be Target Verticals/white Spaces Options?

    Uploaded by

    Swaraj Dhar
    Target verticals for potential growth in the Indian market in the late 2000s included the government, large enterprises, and small and medium businesses. The government was investing in IT through programs like the National e-Governance Plan and encouraging industry adoption. Large enterprises spent around $3 million on IT annually on average. However, they faced risks from existing infrastructure investments. Small and medium businesses lacked internal IT expertise and capacity for large investments, providing an opportunity for external software solutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 2

    Q1.

    What could be target verticals/white spaces


    options?

    Target Verticals Indian Market

    In the late 2000s, Indian economy was the 5th largest in the world by gross domestic
    product(GDP), based on purchasing power purity.

    Potential Market Segments in India:


    Government:
    National e-Governance Plan (NeGP)/Indian government was investing on IT. Indian government
    was focusing on e-governance & encouraging IT adoption by Indian industry.

    Large Enterprises (> 1,000 employees):


    Average spending of large enterprises on IT was $3 million in 2009-10, and was expected to
    grow. Some risks include inflexibility from Enterprises due to significant capital already invested
    in their IT infrastructure.

    Small and Medium Businesses (SMBs):


    India has a large number of SMBs (around 3.9 million small businesses and 35,000 medium
    businesses), but they dont have in-house IT expertise or capacity to invest in big IT
    infrastructure (software solutions designed by independent software vendors (ISVs).

    Q2.Evaluate each option in terms of its


    attractiveness.
    Opportunities:
    1)Studies (Zinov) estimate global cloud market to be over $70
    billion by 2015
    2)India has over 1,300 ISVs, 1.4 million developers, and over
    11,000 system integrators (SIs) and custom software development
    organizations.
    3)Indian government was focusing on e-governance & encouraging
    IT adoption by Indian industry.
    Challenges
    Insecurities of business owners as cloud
    computing considered to be of lower data
    integrity and security
    Inexpensive and widely available labor force
    Non availability of affordable, reliable
    broadband across country
    High piracy activities, mainly from SMBs

    Highly fragmented SMB market

    Advantages
    Applications and products offered as a
    horizontal industry
    Provided productivity tools, email, and chat
    applications, portals and other services
    across industries
    Delivered both on-premise and cloud
    offerings to customers (hybrid nature)
    It could leverage the reach of its partners
    and channel re-sellers to contact the end
    customers
    Had strong relationships with the Indian
    ISVs

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