Under The Able Guidance of Mr. Shreyas Kasa Mr. Satyapal (Territory Manager) (Territory Manager)
Under The Able Guidance of Mr. Shreyas Kasa Mr. Satyapal (Territory Manager) (Territory Manager)
Under The Able Guidance of Mr. Shreyas Kasa Mr. Satyapal (Territory Manager) (Territory Manager)
stocks
mutual funds
fixed deposits
commodities
invest in stocks, 18
fixed deposits
which accounts of
71% of the overall
investment.
Purpose
increase in the
total wealth
tax saving
insurance cover
to fulfill future
need
17
all of the above
25
14 32
12
Capable of Spotting the Factors Responsible for The Market
Fluctuations
yes
no
46% of the
investors are able
to spot the factors 54
46
responsible for
the market
speculation. 54%
of the investors
do not able to
spot it.
Sources
in one only
help from 2
sources
help from 3
sources
4
8
help from 4
sources
56
32
Factors
risk
return
m ixof riskand
return
16
54
30
It has been found that
most of the investors like Time
50%. 18
attitude is because
majority of the
respondents are unable 50
yes
no
tax saver
thematic fund
sectorial fund
equtiy diversified
fund
14 hybrid fund
42
tax saver
thematic fund
sectorial fund
equtiy diversified
fund
14 hybrid fund
42
Occupation
Occupation 12
8 service
service
business
business
student
student 10 other
6
8
6
4
g
n
p
a
c
e
r
t
gn
p
ta
c
e
r
0 0
yes no yes no
mf mf
Mutual funds generate a better profit as compare to the BSE as shown by the Sharps
ratio.
Risk associated with the mutual funds is less as compare to the BSE.
Investors like to diversify their portfolio by investing in different financial instruments
Majority of service class people like to invest in fixed deposits insurance.
Majority of the people invest to save tax, followed by multi-preferences.
Majority of the investors like to consult to the professionals before investing
Majority of the investors keep both risk and return in mind before investing.
Stocks and commodities are considered most risky but they give the best returns.
Majority of the people are aware about the BSE but the don’t invest in equity
diversified funds.
SBI is the market leader as an AMC and Sundaram holds 14% of the market share
Tax saver is the most popular fund in the market.
The sample size is very less, hence the responses of just
100 respondents does not imply for the complete
population.
There was lack of time and resources that prevented from
carrying out an in depth study.
The findings of the survey are based on the subjective
opinion of the respondents and there is no way of
assessing truth of the statements.
There is some respondent’s bias which cannot be
removed.
Lastly, some amount of error exists in the data filling
process because of the following reasons:
Influence of others.
Misunderstanding of the concept.
Hurried filling of the questionnaire.
It is advised that those investors who are not very familiar
with the stock market should not invest directly rather go
through mutual funds route.
As per the report Sundram Finance Group Shares 14 % of
the market share, a fair portion in the market but need to
emphasize more on the advertisement so as to generate
awareness among the mass and for better market share.
Sundram Finance Group excels in tax saver funds and since
tax saver funds are sold much in market as compared to
others, so need to give special attention to raise the sales
and income.
Some effective steps are needed to be taken to approach
new customers rather than on counting those previously
enrolled with the organization.