Etom Intro

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At a glance
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The key takeaways are that eTOM is a standard for business processes in telecommunications that provides a common business language. SID is an information model that provides common data definitions.

eTOM (enhanced Telecom Operations Map) is the most widely used standard for business processes in telecommunications. It provides a framework for business processes and linkages between elements to create a common business language for the industry.

eTOM provides well defined enterprise processes and operations. SID provides an enterprise view of entities with a unified consistent model that allows for faster modeling of unforeseen entities. They both allow for enterprise level analysis.

eTOM Introduction

2007 IBM Corporation

eTOM

eTOM (enhanced Telecom Operations Map) is the most widely


used and accepted standard for business processes in the
telecommunications industry
eTOM was developed by the Telemanagement Forum, and was
standardized in 2004 as ITU-T International Recommendation
M.3050

It provides full scope of business processes required by a service


provider and

defines the key elements, the linkages between these elements,


the identification of interfaces, and the use of customer, service,
resource, supplier/partner and other information by multiple
processes.

So, it creates a guidebook that is fast becoming the common


business language of the telecom industry.

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2006 IBM Corporation

Todays Architectural Goals need to adhere:


Eliminating point-to-point integrations.
View the enterprise as a single application via a service layer
Create an enterprise that is resilient to large scale application
changes.
Leverage existing industry standards .
Big bang approach doesnt work.
Use a top down approach to define business services.

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2006 IBM Corporation

The eTOM model is a logical framework consisting of 3 levels of


functional decomposition,structured in a manner that highlights major
process areas,
such as:
CRM
Fulfillment
Service Assurance
Billing

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2006 IBM Corporation

SID Shared Information Data !

SID model provides the industry with a common vocabulary and


set of information/data definitions and relationships used in the
definition of NGOSS architectures.

The SID is an information model


Independent of platform, language and protocol
One single information model gives rise to multiple data models
(reflects different management needs)

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2006 IBM Corporation

Best Feature of SID- > Built-In Extensibility

The SID make extensive use of software patterns for modeling


Patterns capture common relationships and occurrences of physical
connections and structures
Patterns and abstraction mechanisms, like roles, make the model
inherently extensible

Roles are used as a means of abstraction


Superior to specifying a particular entity
Extensions to popular Role Patterns to suit
Telecommunications Domain
NGOSS Approach

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2006 IBM Corporation

SID Business Framework Complete !!!


Market / Sales

Market Strategy & Plan

Marketing Campaign

Contact/Lead/Prospect

Market Segment

Competitor

Sales Statistic

Product

Strategic Product
Portfolio Plan

Product Performance

Product Specification

Product Offering

Product Usage

Customer

Customer Order

Customer Problem

Applied Customer Billing


Rate

Customer Bill Collection

Customer Interaction

Customer Statistic

Customer SLA

Customer Bill

Customer Bill Inquiry

Service

Service Applications

Service Performance

Service Strategy & Plan

Service Specification

Service Configuration

Service Usage

Service Trouble

Resource

Resource Topology

Resource Performance

Resource Strategy &


Plan

Resource Specification

Resource Configuration

Resource Usage

Resource Trouble

Resource Test

Supplier/Partner

S/P Interaction

S/P Order

S/P Performance

S/P Bill

S/P Problem

S/P Bill Inquiry

S/P Plan

S/P Product

S/P SLA

S/P Statistic

S/P Payment

Product

Customer

Service

Resource

Supplier / Partner

Enterprise

Common Business

Revenue Assurance
(Under Construction)

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Sales Channel

Service Test

Root

Party

Business Interaction

Usage

Project

Base Types

Location

Agreement

Policy

Time

2006 IBM Corporation

Summing Up- Technical Benefits


eTOM
Well defined enterprise processes and operations
Allows enterprise level analysis of the business initiatives for
completeness.
Allows identification of the linkage between various processes and
their heightened importance in an ebusiness world.
SID
Enterprise view of entities.
Unified and consistent model.
Unforeseen entities can be modeled faster and cheaper.

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2006 IBM Corporation

eTom may not be enough


However, communications service providers (CSPs) have had a difficult time
operationalizing eTOM:
The model can be too abstract and high-level to be of practical value
Customers frequently are uncomfortable with the vocabulary of eTOM process,
which they find arcane and not intuitively meaningful
Customers frequently ask for lower-level detail, which eTOM does not have
eTOM does not provide process flows, only tasks
Few tools exist to make eTOM workable
Few linkages are provided between other areas of telecom enterprise architecture,
like IT, data, SOA, benefits, and business, to make eTOM widely relevant
There is very little publicly-available collateral describing how it has been used
No training available
Furthermore, eTOM is being over-applied or mis-applied in some cases, further
leading to disenchantment with the model

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2006 IBM Corporation

eTOM+
eTOM+ refers to IBM's telecom process service offering based on eTOM, and includes
extensions to the eTOM model itself, as well methods, tools, guides and other collateral, for
applying eTOM to yield business results
eTOM+ increase eTOM's effectiveness with telecom service providers and its ease of being
operationalized, in the following ways:
Greater Detail
By extending eTOM to levels 4, 5 and beyond for example, provides clients a more detailed framework
for their process architectures; also included are process flows and other process constructs missing in
eTOM
Multi-Channel and Multi-Service View
By factoring in variations due to channels, services, and networks, eTOM+ more accurately reflects the
complex nature of the telecom business.
Terminology and Modeling
Customers are frequently stymied by eTOM language not being intuitive or
Process Storyboard Language
Process storyboarding helps clients get "the big picture" of process & IT interactions across the
enterprise.
Method, Data & Tools
As we all know, the business value is not in the eTOM picture, but in the consulting based on it.
Business + SOA + IT
Provides framework for integrating process, applications and data for an SOA-based transformation
Benefits & Capabilities Mapping
Layering the framework with common capabilities and KPIs increase the usefulness of the model.

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2006 IBM Corporation

More Information
Source: TM Forum
Business Process Framework
http://www.tmforum.org/BestPracticesStandards/Bu
sinessProcessFramework/1647/Home.html
Information Framework (SID)
http://www.tmforum.org/BestPracticesStandards/Inf
ormationFramework/1684/Home.html

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2006 IBM Corporation

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