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Group Presentation
On
Production and Operation Management
{ Case Study }
Introduction to case
study
Dr. Devi Shetty is an icon of modern entrepreneurship in
cities.
They plan to expand 30000 beds in a coming 7 to 10 years so as to become
the largest player in the country
Dr. Shetty dreams to make a chain of heart hospitals in every state of
country
For making the world class hospital dr. Shetty got the best collaborator
ISRO provide satellite services to link small local hospital in the country
with NH in Oder to get immediate advice
During operation of an infant, anesthetics in US can support the surgeon in
operation theater of NH
Biocon has supported NH in offering new drugs which are considerably
cheaper then conventional one so, it possible to provide medicine in remote
area
The attrition of doctor is almost zero and they work at a salary which is
Strengths
Strong management
Cost advantages
Brand name
Technology
Weakness
High debt burden
High staff turnover
Customer services
Lack of scale
Opportunities
Fragmented market
Innovation
Loosening regulation
New product
Threats
Intense competition
Government Regulation
Introduction
1976- first 11 bed hospital opened at Madurai
SOWT ANLYSIS
Strength
Goodwill
Facility to train and develop own manpower
Excellent staff member
Lo cost of operation
weakness
No give incentives
Paying less then market
Opportunities
More then 20 million people blind in India
Also 2 million people added annually
Threats
Political problems high in India